UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

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Form 10-K

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(Mark One)
ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended December 31, 2016
 
or
 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ________ to________
 
Commission file number:  001-35824
 
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Professional Diversity Network, Inc.
 
(Exact name of Registrant as Specified in Its Charter)
 
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Delaware
(State or Other Jurisdiction of
Incorporation or Organization)
80-0900177
(I.R.S. Employer
Identification No.)
   
801 W. Adams Street, Suite 600
Chicago, Illinois
(Address of Principal Executive Offices)
60607
(Zip Code)
(312) 614-0950
(Registrant’s telephone number, including area code)
 
Securities registered pursuant to Section 12(b) of the Act:
 
Title of each class
Name of each exchange on which registered
Common Stock, $0.01 par value per share
The Nasdaq Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act:
 
None
 
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Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes      No 
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes      No 
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes      No 
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes      No 
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K 
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check One):
 
Large accelerated filer
Accelerated filer
Non-accelerated filer
Smaller reporting company
   
(Do not check if a smaller
reporting company)
 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes      No 
 
The aggregate market value of the registrant’s common stock held by non-affiliates of the registrant on June 30, 2016, the last business day of the registrant’s most recently completed second fiscal quarter, was approximately $3,969,000 (based on a price per share of $3.20, the price at which the common shares were last sold as reported on the NASDAQ Capital Market on such date).
 
There were 3,934,616 shares outstanding of the registrant’s common stock as of March 30, 2017.
 
DOCUMENTS INCORPORATED BY REFERENCE
 
Portions of the Registrant’s definitive proxy statement for its 2017 annual meeting of shareholders, which proxy statement will be filed no later than 120 days after the close of the Registrant’s fiscal year ended December 31, 2016, are hereby incorporated by reference in Part III of this Annual Report on Form 10-K.
 

 

 
PROFESSIONAL DIVERSITY NETWORK, INC.
 
FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2016
TABLE OF CONTENTS
 
 
PAGE
   
PART I
 
   
ITEM 1 - BUSINESS
1
ITEM 1A - RISK FACTORS
13
ITEM 1B - UNRESOLVED STAFF COMMENTS
27
ITEM 2 - PROPERTIES
27
ITEM 3 - LEGAL PROCEEDINGS
27
ITEM 4 - MINE SAFETY DISCLOSURES
28
   
PART II
 
   
ITEM 5 - MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
 MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
28
ITEM 6 - SELECTED FINANCIAL DATA
29
ITEM 7 - MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
 RESULTS OF OPERATIONS
29
ITEM 7A - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
44
ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
44
ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
 FINANCIAL DISCLOSURE.
45
ITEM 9A - CONTROLS AND PROCEDURES
45
ITEM 9B - OTHER INFORMATION
47
   
PART III
 
   
ITEM 10 - DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
47
ITEM 11 - EXECUTIVE COMPENSATION
47
ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 AND RELATED STOCKHOLDER MATTERS
48
ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
 INDEPENDENCE
48
ITEM 14 - PRINCIPAL ACCOUNTANT FEES AND SERVICES
48
   
PART IV
 
   
ITEM 15 - EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
48
 

 
PROFESSIONAL DIVERSITY NETWORK, INC.
 
PART I
 
Unless we specify otherwise, all references in this annual report on Form 10-K (the “Annual Report”) to the “Company,” “we,” “our,” and “us” refer to Professional Diversity Network, Inc. and its consolidated subsidiaries. This discussion contains forward-looking statements, which are based on our assumptions about the future of our businessOur actual results will likely differ materially from those contained in the forward-looking statementsPlease read “Special Note Regarding Forward-Looking Statements” for additional information regarding forward-looking statements used in this Annual Report.
 
ITEM 1 - BUSINESS
 
Overview
 
The Company is a dynamic operator of professional networks with a focus on diversity.  We use the term “diversity” (or “diverse”) to describe communities, or “affinities,” that are distinct based on a wide array of criteria which may change from time to time, including ethnic, national, cultural, racial, religious or gender classification.  We serve a variety of such communities, including Women, Hispanic-Americans, African-Americans, Asian‑Americans, Disabled, Military Professionals, and Lesbian, Gay, Bisexual and Transgender (LGBT).  Our goal is (i) to assist our registered users and members in their efforts to connect with like-minded individuals, identify career opportunities within the network and (ii) connect members with prospective employers while helping the employers address their workforce diversity needs.  We believe that the combination of our solutions allows us to approach recruiting and professional networking in a unique way and thus create enhanced value for our members and clients.
 
On November 7, 2016, we consummated the issuance and sale of 1,777,417 shares of our common stock, par value $0.01 per share, to Cosmic Forward Limited (“CFL”), a Republic of Seychelles company wholly-owned by four Chinese investors.  In connection with that transaction, CFL shareholder Maoji (“Michael”) Wang was appointed as Chief Executive Officer and a Director of the Company, and CFL shareholder Jingbo Song was appointed as a Director of the Company serving as the Company’s Co-Chairman of the Board.  On December 1, 2016 our Board of Directors (“Board”) authorized the proper officers of the Company to take all action required to create subsidiaries in both Hong Kong and China in order to facilitate expansion of the Company’s business into China.  In January of 2017, the Company established two Hong Kong subsidiaries and in March of 2017 the Company established its China subsidiary.  We are currently executing our strategic plan to build in China entirely new networking, training and education businesses.  We believe that coupling the Company’s expertise in networking and careers with the CFL owners’ expertise in the China market will provide us with an opportunity for success with our overseas expansion.
 
Our Strategy
 
The CFL investors believe that Professional Diversity Network is an excellent platform to create value. The Company’s immediate efforts to leverage PDN’s assets to maximize profitability have begun with refining operations and enhancing sales in order to transform the Company from historical losses to future profits. At the same time management is enhancing the existing PDN businesses, the Company is simultaneously developing business plans and strategies for its future expansion into the Chinese Market.

Our strategy is diverse. First, to refine the operations within the United States to be more efficient, increase revenues in a profitable manner and launch new products and services. Second, we intend to expand PDN’s women’s networking business into China. We believe the significant and rapid economic development in China means there are millions of potential members for our women’s networking platform within China.

We plan on beginning women’s networking and education and training services within China in 2017. Operations in China have commenced beginning with our education and training services as of March 25, 2017 when we held our inaugural event in Guangzhou, China with over 2,000 participants in educational seminar. The Company plans to offer more events similar to the March 25, 2017 event, in major market cities in China.
 

 
Our strategy encompasses the following key elements:
 
·
Grow and diversify our member and client base;
·
Maximize revenue through synergies among the segments;
·
Launch new products and services;
·
Streamline infrastructure to capture efficiency; and
·
Consolidate the online diversity recruitment market and seek to maximize shareholder value through strategic acquisitions and organic growth.
 
Industry Overview
 
Ninety-four companies in the Fortune 100 feature diversity hiring on their online career centers.  The online diversity recruitment market is highly fragmented and is characterized by the following trends:
 
·
Acceptance and Growth of Online Recruitment and Advertisement.  Businesses now recognize and strive to take advantage of the socialization of the Internet for recruitment and for brand management, marketing and advertising.  Results of the Jobvite Recruiter Nation Survey 2015, by Jobvite, Inc., an online professional network, indicate that 92% of recruiters use online social networking tools for recruitment and 56% have successfully hired through an online social networking website.  The market for advertising on online social networks in the United States is also expected to continue to grow rapidly.  According to Statista Inc., a leading online statistics company, the advertising revenue of social networks worldwide amounted to $25.1 billion in 2015 and is projected to grow to $41 billion by 2017.
 
·
Regulatory Environment Favorable to Promoting Diversity in the Workplace.  In August of 2011, President Obama signed Executive Order 13583 to establish a coordinated government-wide initiative to promote diversity and inclusion in the federal workforce.  This Executive Order requires companies considering contracting with the federal government to be prepared to demonstrate the diversity of their workforce.  Certain companies that have federal contracts are subject to this Executive Order.  In the public sector, the Dodd–Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) mandated that each of the eight U.S. financial agencies, including the Department of the Treasury, the Securities and Exchange Commission, the Federal Deposit Insurance Corporation and the Office of the Comptroller of the Currency, and twelve Federal Reserve banks create Offices of Minority and Women Inclusion (“OMWI”) to be responsible for all agency matters relating to diversity in management, employment and business activities.  The OMWI monitor diversity within their ranks as well as within the pool of contractors who provide goods and services to the government.
 
·
Growing Ethnic Diversity of the U.S. Population and Labor Force.  Multicultural groups are the fastest growing segment of the U.S. population.  Hispanics, African-Americans, Asian-Americans, and all other multicultural groups were estimated by the U.S. Census Bureau to make up 38% of the U.S. population in 2014, with census projections showing that multicultural populations will become a numeric majority by 2044.  According to the U.S. Census Bureau, 2014 National Projections, the multicultural population is expected to increase 95% between 2014 and 2060.  In sheer numbers, Hispanic-Americans are expected to experience the most growth among diversity groups, growing from 17% of the total population in 2014 to 29% by 2060.  African-American population is expected to increase from 14% in 2014 to 18% in 2060, and Asian-American population from 6% in 2014 to 12% in 2060.  Not surprisingly, diversity recruitment is increasingly becoming a common, if not standard, business practice by major employers.  According to the Current Population Survey conducted by the Bureau of Census for the Bureau of Labor Statistics, of the 2015 annual average of approximately 149 million employees nationwide, approximately 47% were women and approximately 34% were Hispanic, African American or Asian American.  According to a job report on private sector hiring published by the U.S. Equal Employment Opportunity Commission in July 2015, the percentage of minority employment in the U.S. compared to overall employment grew from 11% in 1966 to 37% in 2014.  In the U.S., Hispanic-Americans had the fastest growth rate in the U.S. private sector, with employment of Hispanic-Americans increasing from 2.5% to 13.9% between 1966 and 2013.  The share of the labor force that is Hispanic-American is projected to increase from 16.3% in 2014 to 19.8% in 2024, according to the Bureau of Labor Statistics.
 
2

 
·
Demographic Trend Toward Women’s Career Advancement.  According to the U.S. Bureau of Labor Statistics, there were over 74 million women 16 years old and over in the workforce as of January 2016.  The number of women in the labor force is expected to increase to 77.2 million by 2024.  In 2015, women accounted for 52% of all workers employed in management, professional, and related occupations.  According to the Current Population Survey conducted by the Bureau of Census for the Bureau of Labor Statistics, in 2015 women also made up the majority of healthcare support occupations (87.6%) and healthcare practitioners and technical occupations (75.1%), the occupations expected to grow most rapidly between 2014 and 2024.
 
·
Rising Spending Power of Diverse Population.  According to Nielsen N.V., a global consumer research company, U.S. multicultural buying power is growing at an exponential rate versus total U.S. consumers, increasing from $661 billion in 1990 to $3.4 trillion in 2014.  This represents a percentage increase of 415%, which more than doubled the total U.S. buying power increase of 204%.  The spending power of diverse groups is expected to continue to grow in the U.S., with the Hispanic market being the fastest growing according to the 2014 Multicultural Economy Report from the Selig Center for Economic Growth at The University of Georgia Terry College of Business (the “Selig Center”).  The Selig Center estimates that by 2019 Hispanics will account for 10.6% of total U.S. buying power.
 
·
Increasing Socialization of the Internet.  The Internet has revolutionized how information is created and communicated - a wealth of information is readily accessible by browsing the Internet anonymously.  However, we believe the social aspect of the Internet is emerging as an increasingly powerful influence on our lives.  While an individual’s interpersonal connections traditionally have not been visible to others, social and professional networking websites enable members to share, and thereby unlock, the value of their connections by making them visible.  Today, personal connections and other information, such as online social and professional networking websites, are increasingly becoming a powerful tool for a growing population of users to connect with one another.
 
·
China – Demand for Our Services.  Over the past two decades the Chinese economy has experienced sustained, hyper growth.  The female population in China currently exceeds 675 million women, and women control approximately 38% of business activities and 50% of business revenue. Our Chinese officers and directors believe that China therefore presents a high demand economy for our core services – professional networking for women and career services for job seekers and employers.
 
Our Solutions
 
We currently operate in three business segments:  (i) Professional Diversity Network (“PDN Network”), which includes online professional networking communities with career resources tailored to the needs of various diverse cultural groups, (ii) National Association of Professional Women (“NAPW Network”), a women-only professional networking organization, and (iii) Noble Voice operations (“Noble Voice”), a career consultation and lead generation service.  In 2016, our PDN Network, NAPW Network and Noble Voice businesses represented 12.0%, 64.2% and 23.8% of our revenues, respectively.
 
For financial information about our operating segments please see Note 17 of our Consolidated Financial Statements included in this Annual Report.
 
3

 
NAPW Network
 
The NAPW Network is a professional networking organization for women, with approximately 918,000 paid and unpaid members as of December 31, 2016.  We use the term “member” to describe a consumer who has viewed our marketing material, opted into membership with the NAPW Network, provided demographic information and engaged in an onboarding call with a membership coordinator.  We believe NAPW Network is the most prominent women-only professional networking organization in the United States.  Members of the NAPW Network enjoy a wealth of resources dedicated to developing their professional networks, furthering their education and skills and promoting their businesses and career accomplishments.
 
We provide NAPW Network members with opportunities to network and develop valuable business relationships with other professionals through NAPW’s website, as well as at events hosted at nearly 200 local chapters across the United States.  PDN Network products and services are being deployed to provide enhanced value to the NAPW membership experience, which we believe will be an important component in increasing both the number of new memberships and renewals of existing memberships.
 
NAPW eChapter.  NAPW operates a series of virtual national chapter meetings, hosted by Star Jones, President of NAPW, and Louise Newsome, National Director of Local Chapters. The events are held online bi-weekly, and include presentations by Ms. Jones, and a panel discussion including NAPW VIP members on topics focused on inspiring professional women to tackle and overcome challenges encountered in their careers and businesses. Topics are aligned with NAPW’s content strategy and include discussions on finding and igniting your passion, turning passion into opportunity, building confidence and professional growth through taking on new challenges. The on-line events also include the opportunity for members to network with other participants in the live chat room.  The event attracts approximately 1,000 registrants and 300-350 participants.  We define registrants as those who enroll in an eChapter meeting but for some reason fail to attend, and participants as those who both enroll and attend.  We track registrants, though they do not attend, because they are an indicator of our marketing reach and membership engagement.
 
NAPW eCoaching.  NAPW also operates a bi-weekly virtual coaching event, where VIP members who are personal and professional coaches provide participants with insight and tips on how to overcome career and business challenges. Hosted by Louise Newsome, NAPW’s National Director of Local Chapters, our unique virtual coaching platform connects our members with professional life and career coaches from within the NAPW membership base. Through this event, members gain insight, guidance and inspiration to help them maximize their personal and professional potential. Topics include the Power of Intentionality - Turning Good Intentions Into Actions, The Power of Authentic Communication, and Confident Steps To Create a Thriving Life. The on-line events also include the opportunity for members to network with other participants in the live chat room.  The event attracts approximately 800 - 1,000 registrants and 250 - 300 participants. We define registrants as those who enroll in an eCoaching session but for some reason fail to attend, and participants as those who both enroll and attend.  We track registrants, though they do not attend, because they are an indicator of our marketing reach and membership engagement.
 
Professional Identity Management.  Through the NAPW Network website, NAPW Network members are able to create, manage and share their professional identity online and promote themselves and their businesses.  NAPW Network members can also promote their career achievements and their businesses through placement on the NAPW Network website’s home page, in proprietary press releases, in the online Member Marketplace and in monthly newsletter publications.  In addition, the PDN Network provides members with direct access to employers seeking to hire professional women at a high level of connectivity and efficiency.  Our synergies enable us to match members with our employment partners and then converse with the member to confirm such member’s desire to take the position to which we matched them, confirm that member is qualified for the position and directly notify the employer about a member that we have qualified and confirmed has competed an application within the employer’s recruitment system.  Our PDN Network provides alternative values to NAPW Network members who are employed or are seeking employment, including, but not limited to, our patented resume optimizing service (Resunate), our semantic search job alerts and a new professional networking platform based upon PDN Network’s core networking technology.  For those members who are self-employed, PDN Network expects to re-launch in 2017 a “NAPW Certified Women-Owned Business” program that includes an online marketplace for companies to source services from an NAPW Certified Women-Owned Business.
 
4

 
Networking Events.  Historically, NAPW Network’s offline networking opportunities included monthly local chapter events and a large National Networking Conference NAPW.  In 2016, we held 27 Career Networking Conferences, including NAPW’s eleven-city Power Networking Event series.  We also held six online career fairs for members of the PDN affinities and their spouses.  We expect to continue to leverage the existing PDN Network events platform to host NAPW networking events in major markets around the nation.  Because PDN Network networking career events are already being conducted we have the ability to add an additional event for NAPW at the same venue, one hour after the PDN Network event ends, at a substantially lower cost compared to hosting a stand-alone NAPW event.  Employers who sponsor the PDN Network career networking events will have the opportunity to participate in the NAPW event and meet with members to discuss employment opportunities in what we believe is an inviting and upscale networking environment.  We believe that providing the opportunity for NAPW Registered Users to meet, outside of the monthly local chapter events and the single national event, will add value to all NAPW Registered Users through allowing them to attend any or all of our PDN Network events.  Non‑members may also attend, subject to certain restrictions.
 
Access to Knowledge.  In addition to networking and promotional opportunities, NAPW Network also provides to its members the ability to further develop their skills and expand their knowledge base through monthly newsletters, online and in-person seminars, webinars and certification courses.
 
Upgraded Memberships and Ancillary Products.  Upgraded packages include the VIP membership, which includes additional promotional and publicity tools as well as free access for the member and a guest to the National Networking Summits and continuing education programs; the press release package, which provides members with the opportunity to work with professional writers to publish personalized press releases and thereby secure valuable online presence; and the registry product, which allows members to create a durable, historical record chronicling their career achievements.
 
Partner Discounts.  We also offer to NAPW Network members exclusive discounts on third-party products and services.
 
PDN Network
 
Recruitment Solutions.  The PDN Network consists of several online professional networking communities dedicated to serving diverse professionals in the United States and employers seeking to hire diverse talent.  We use the word “professional” to describe any person interested in the Company’s websites presumably for the purpose of career advancement or related benefits offered by the Company, whether or not such person is employed and regardless of the level of education or skills possessed by such person.  Our networking communities harness our relationship recruitment methodology to facilitate and empower professional networking within common affinities.  We believe that those within a common affinity often are more aggressive in helping others within their affinity progress professionally.  We operate these relationship recruitment affinity groups within the following sectors:  Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, Lesbians, Gay, Bisexual and Transgender (LGBT), and Students and Graduates seeking to transition from education to career.
 
As of December 31, 2016, the Company had approximately 9,201,000 registered users.  We use the term “registered user” to describe a consumer who has affirmatively visited one of our properties, opted into an affinity group and provided us with demographic or contact information enabling us to match them with employers and/or jobs, and to sell them ancillary products and services.  We expect that continued registered user growth of the PDN Network will enable us to further develop our list of online professional diversity networking and career placement solutions.  We currently provide access to our PDN Network websites to registered users at no cost.  The Company is exploring various partnerships with other service providers to increase their offerings to both job seekers and employers.  Our goal is to use an asset light approach to provide quality products and services, to increase our value to those we serve and drive additional capital without significant capital investments.  For example, we recently announced our partnership with Diverst, the leading provider of Diversity & Inclusion software.  Leveraging our existing assets through relationships with other technology firms such as Diverst allows us to grow our relationships with employers without investing in sophisticated, proprietary resources.
 
Additionally, in 2017 we intend to introduce a premium paid membership across the PDN Network, similar to the premium paid membership currently offered by the NAPW Network.
 
5

 
We offer to large and medium employers seeking to diversify their employment ranks, and to third party recruiters (i) real-time solutions that deliver diverse talent, (ii) advertising and promotion of their job opportunities to our networks of diverse professionals and (iii) assistance with posting their job opportunities to career agencies in a manner compliant with the regulations and requirements of the Equal Employment Opportunity Office of Federal Contract Compliance Program (“OFCCP”), including those of state and local governments.  Our recruitment advertising solutions promote hiring and retention success by providing job seekers with information that we believe allows them to look beyond a corporate brand, deeper into employers’ core values.  We use sophisticated technology to deliver recruitment advertising using internet banner ads and email marketing targeted by geography and occupation, based upon data from our audiences’ profiles and job searches on our websites.  As of December 31, 2016, we had over 1190 companies utilizing our products and services.
 
Networking Events.  In addition to online networking, our registered users can participate in a number of local and national events held across the United States, including monthly NAPW local chapter meetings, business expos, charitable events and other events developed specifically to facilitate face-to-face networking with other professionals.  In 2016, we held over 20 Career Networking Conferences, including NAPW’s three-city National Networking Summit Series and two online career fairs for veterans and their spouses.  We schedule NAPW Network events after PDN Career Networking Conferences in order to create opportunities for employers participating in the PDN Network events to receive exposure to more candidates.  In addition, we derive new members for both our PDN Network affinities and NAPW Network membership roll from participation in the events, promote retention among paying NAPW Network members and derive goodwill and positive publicity for our corporate brands.
 
Career Fairs.  Through our Events business, a part of our PDN Network business segment, we produce premier face-to-face recruiting events we call Professional & Technical Diversity Career Fairs.  The Company’s diversity events help employers connect with a new marketplace of diverse professionals.  Our events are the only events of their type endorsed by leading organizations such as the NAACP, Urban League, BDPA, National Association of Women MBAs and others.  Participating employers range from Fortune 500 companies to federal, state and local agencies and from smaller employers to non-profit organizations, all of which seek a proactive approach to diversity recruiting.  We also produce career fairs as part of high-profile national events such as the NAACP National Convention, the Urban League National Conference and HBCU sorority and fraternity conferences.  In 2016 we added virtual career fairs serving veterans, women and STEM professionals.
 
PDN Quick.  In early 2015, we launched the new Hire AdvantEdge product which allows us to sell the qualified candidate lead referral service to employers via an e-commerce model.  Hire AdvantEdge is a data-driven product, which matches registered users with jobs offered by our employment partners, qualifies those registered users for our partners’ jobs, secures an indication of interest, and directly provides our partner with the registered user’s information or submits an application on behalf of the registered user to our partner’s recruitment system.  This allows us to deliver to recruiters qualified candidates in an efficient manner with very little lag in time.  Hire AdvantEdge was made possible by the combination of Noble Voice’s current interaction with job seekers, its technology and Professional Diversity Network’s relationships with employers who desire to recruit qualified diverse talent.  The PDN Network Hire AdvantEdge product delivers enhanced membership value to those registered users seeking to reenter the workforce or to upgrade their professional employment condition.  This benefit comes at no additional cost to members, reinforcing the membership value proposition and creating long-term value.  During 2015 we also launched our PDN(Hired) product, which uses matching and targeting technology to match members with our partners on a renewing license basis, designed to provide the Company with increasing residual income as we add new partners and sell additional licenses.  Though in its early stages, the PDN(Hired) product is a significant step towards increasing online sales in a scalable and residual manner.  In 2016 we combined the functionality of these two products and relaunched them as PDN Quick.  This product meets the increased demand of entry level and hourly workforce needs of our clients.  The product is a solution for America's shrinking unemployment rate which has decreased the amount of readily available hourly/part-time workers but driven demand higher for growing employers.  PDN Quick harnesses the 5,000 daily inbound candidate interactions PDN receives and geographically matches these candidates to our clients in real-time while also screening for the exact job requirements needed by each client.  The product has a unique Pay Only For Performance structure in which employers only pay when qualified and interested candidates are delivered directly to them for specific in-demand roles.   The product utilizes SMS Texting technology to reach interested candidates which creates very little lag time and increased savings and efficiencies for both PDN and our clients.  PDN Quick is offered to employers on a Cost Per Applicant (“CPA”) basis.  This enables employers to pay only for applicants they receive, as opposed to a diversity outreach campaign that promotes job openings for a fixed amount based on the number of jobs offered and the duration of the job promotions.
 
6

 
Noble Voice
 
The Noble Voice call centers qualify callers for real-time job placement.  The Noble Voice division typically conducts over 30,700 career consultations per week.  We monetize these consultations by using proprietary technology to drive inexpensive online traffic to our offline call centers and generating value-added leads, which we sell to strategic partners who provide continuing education and career services.  Noble Voice maintains a sophisticated Customer Relations Management database and interface (“CRM”) and marketing controls, and is able to efficiently manage the number of consultations to match demand.  Specifically, Noble Voice promotes leading employers’ job openings online through our web properties and other online locations, and then seeks to match job seekers with promoted openings available through our employer partners.  This allows our partners to acquire diverse applicants, either on a CPA or term base.  Our PDN and Noble Voice segments coordinate their activities to create opportunities for diverse job seekers and value for employers who desire to recruit diverse talent.    Noble Voice’s technology also allowed us to improve our methods of communication for lead-generation, deliver upgraded benefits to our NAPW Network members, PDN Network registered users and our clients through their client portal, launch NAPW Network’s new website in 2015, drive a significant increase in web traffic and time on site and greatly increase the rate of new user registrations on our online properties.
 
China Expansion
 
The Company has begun establishing business operations in China in 2017. Our business activities, similar to those in the United States, will be focused on providing tools, products and services in China, which will assist in personal and professional development. Our business plans are developed in an asset light format, with the goal of providing maximum positive results for the Company and our customers, with the least capital investment possible. We intend to cooperate with existing companies and organizations in China in a manner that will deliver best in class products and services, in a short time frame with minimum investment from the Company.
 
Women’s Networking in China
 
The Company’s NAPW women’s networking asset gives us the ability to develop and begin similar affinity networking operations in China. We have named our China expansion of NAPW “The International Association of Women” (the “IAW”). IAW will have similar elements as NAPW, but its scope has been customized and expanded to meet the particular needs of Chinese women. The association will be supported by a proprietary web platform that will have key networking functions, including but not limited, to members profile, with members picture and biography. The site will facilitate searching for other members, adding members to one’s platform, posting alerts and updates, endorsing members, suggesting members to other members, job seeking functions, job opportunity advertising from employers seeking to hire IAW members and other functions to support personal and professional development. The IAW website will also serve as a platform for product and service offerings for training and social networking for women in China. IAW plans to integrate various resources to build a new concept for clients: to create part of the cross-border internet, to mix traditional models with internet models and to explore online and offline resources as well as to allow members to build individual social circles of one’s own in the new internet age.
 
More than only an online network, IAW is intended to be a bilingual, international social platform through which members can enjoy high quality private customized service. We plan on having a very significant structure of off-line activities, events and resources, to facilitate personal and professional development of women in China and further, to expand benefits to other women in other nations. In the near term, we plan on leveraging our NAPW capabilities to provide benefits for our IAW members traveling in the United States. Furthermore, IAW will provide members with personal assistance by which members can enjoy one to one high-end services determined by members’ immediate needs. The platform will provide financial “account housekeepers”, health advisors, exclusive image designers, legal consultations, translation orientation, child care referrals and other comprehensive high-end services in China.
 
7

 
Secondary Education Services for Chinese Children
 
In China, the demand from families who seek to educate their children in the United States is a significant and growing market. Historically, Chinese students coming to the United States for education have been focused on higher education, principally college and graduate school. However, in recent years many Chinese families have begun to consider an American education for their children at an earlier age on the belief it will enable their children to achieve better results. This new growth opportunity forms the basis for the Company’s plans to provide services to assist families in China identify, prepare for and attend secondary education schools in the United States. The Company is building the IPDN International Education Association of Chinese – USA Middle Schools (IEACUM) as a platform to gather Chinese high school students, overseas study agencies, personal proxies and service organizations, high quality high schools in the United States and other high-quality international service providers, to provide Chinese students with access to comprehensive domestic and international services to assist them in finding suitable high schools in the United States to which they can apply online. We plan on cooperating with numerous secondary schools and leading educators in the United States and China. Our goal is to first deliver secondary preparatory services for youngsters desirous of moving to the United States for their secondary education. These services will provide educational preparation and also information on schools, locations and quality of life options for Chinese families to make well informed decisions on where to educate their children in the United States.
 
Education and Training for Accomplished Chinese Business People
 
The Company plans on launching education and training seminars in China and in the United States. The events in China will feature leading experts in business, finance, social networking and lifestyle issues. These events will benefit participants by delivering timely, focused and meaningful content, and at the same time, allow for participants to network together in a manner that will be mutually beneficial. We also plan on starting experiential educational travel seminars, where we will host smaller groups to travel to the United States for extended education, training and mutual cooperation with respected members of the United States Society.

The Company held its first event on March 25, 2017, the 2017 “Sharing Economy Summit,” which was hosted by Hangzhou Shihai Cultural Creativity Co., Ltd. at the Dongguan Malachite International Hotel. Its theme addressed numerous issues, including how to move from traditional communications to modern networking and how to transform and upgrade businesses by seizing the opportunities of the sharing economy in the internet era. The summit attracted more than 2,000 participants.
 
 
Operations:  Sales, Marketing and Customer Support
 
Sales and Marketing
 
We sell NAPW Network membership subscriptions offline through our NAPW Network sales force, which currently includes 57 sales professionals, 53 of whom sell initial membership services.  We developed a secure, work-from-home technology along with a training and supervision platform aimed at reducing the overhead costs, increasing per-representative profitability, and offering our sales professionals flexible working arrangements.  We currently have 7 sales representatives selling upgraded memberships and ancillary products.  We believe that we maintained high visibility for the NAPW Network during 2016 through its nearly 300,000,000 advertisements served online, in-person impressions through its live networking activities and interactions via its online properties and social media accounts.  This number is lower than in 2015 because in 2016 we were better able to target our marketing, which is designed to yield a lower cost per impression with a higher return per marketing dollar spent.
 
Our PDN sales resources for recruitment and recruitment advertising products and services include a sales force with 11 sales professionals, third-party strategic partners who deliver employers with demand for our products, and technology, which facilitates e-commerce transactions.  We market directly to employers and third-party recruiters.  Our sales team uses a combination of telephone, email and face-to-face marketing, including personal visits to companies or their recruitment agencies, as well as appearances at industry and trade group events where diversity recruitment recruiters are in attendance.  We have also formed strategic alliances with parties who are able to help extend our organic reach.  In addition, we are developing purely online marketing channels to bring recruiters to us in bulk and use products based on a matching and targeting technology to facilitate sales.  Our recruitment and recruitment advertising sales force is divided between three groups:  (i) the “table-setters,” who are responsible for setting up first meetings with prospect companies, (ii) the career sales professionals, who conduct the first meeting and mature the conversation to a successful conclusion, and (iii) sales professionals who provide ongoing account management and are responsible for successful client renewals.  We have specialty units within our sales force dedicated to serving:  (i) federal, state and local governments and companies and contractors who serve these governmental entities, (ii) small and medium sized businesses as defined by companies with less than 2,500 employees and (iii) large enterprises with greater than 2,500 employees.
 
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Noble Voice’s main operation is housed in Darien, IL and is capable of supporting over 150 call center representatives at any one moment.  Currently, 86 total agents are employed in the Darien location.  Noble Voice also has a satellite call center in the main PDN office which houses 16 agents.  Finally, 65 agents work as independent contractors in a work-at-home model.  These agents are centered in the Detroit, MI area. Nearly 100% of Noble Voice call traffic is generated through an inbound call model stemming from SMS text messaging and/or organic traffic from websites.  Noble Voice sends roughly 50% of these texts itself and purchases the remaining inbound calls from partnerships with outside vendors, once those companies are properly vetted and deemed compliant with appropriate regulations and requirements.
 
Customer Support, Compliance and Testing
 
In addition to our sales professionals, we also employ support teams to provide customer support, compliance and testing.  Our customer support teams, located in our Garden City, NY, Chicago, IL and Darien, IL offices, work together to improve engagement with our members and to ensure a high degree of member satisfaction and retention.  Our compliance team focuses on ensuring the integrity of the NAPW Network sales process.  The team works closely with customer support and sales management to ensure that sales are conducted in an ethical manner and to identify sales representatives who would benefit from enhanced training.  Our testing team consists of representatives who work with our Development and Executive teams to identify new lead-generation, sales and membership product opportunities, and to test those as well as new approaches to our current sales.
 
Our Strengths
 
We believe the following elements give us a competitive advantage to accomplish our mission:
 
·
Dedicated Focus on Diverse Professionals.  Our focus on providing career opportunities for diverse professionals differentiates us from other online social networking websites, such as Facebook.  We believe our websites have a distinctly career-oriented feel and utility when compared with other online social networking websites.  We believe that users prefer to manage their professional and social identities and contacts separately.  While other online professional networking websites, such as LinkedIn, also have a professional focus, we are singularly focused on diverse professionals in the United States.  We believe that we communicate effectively with each of our diverse communities and create environments that harness a natural affinity among members of common culture, ethnicity, gender, orientation, nationality and experience to stimulate increased member trust, networking and engagement.
 
·
Online and Offline Diversity Career Services.  The Company has a comprehensive and coordinated method of connecting diverse job seekers with companies seeking to hire diverse employees.  Our advantage comes through our call center operations which facilitate timely, accurate matching of job seekers and employers.  Many competitors do not have such a service in-house.  Additionally, we operate live and virtual job fairs which allow job seekers and employers to meet one-on-one.  Many competitors also have to outsource this service.  We provide a wide continuum of contact points to facilitate employers’ desire to identify and hire diverse talent in an OFCCP-compliant manner.
 
·
Platform That Harnesses the Power of Web Socialization.  We believe that our membership base will continue to grow and that our platform will be an increasingly powerful tool that enables our members to leverage their connections and shared information for the collective benefit of all of the participants on our platform.  We believe that we are the first online professional network to focus on the diversity recruitment sector.
 
·
Relationships with Strategic Partners.  We believe that our relationships with strategic partners are difficult to replicate and give us a competitive advantage in the networking opportunities, career tools and resources we can offer to our members, as well as the diverse audiences we can access for employers and advertisers.
 
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·
Relationships with Professional Entities & Organizations.  Our team has experience working with multicultural professional organizations.  We partner with a number of leading minority professional organizations, including:
 
o
DisabledPersons.com;
o
Ebony Magazine
o
The Grio
o
The National Association of Women MBAs
o
National Association of Hispanic Journalists (NAHJ)
o
Illinois Hispanic Nursing Association
o
IT Diversity Careers
o
The Commonwealth Compact
o
Greek Diversity
o
Latinos in Information Science and Technology Association (LISTA)
o
Job Opportunities for Disabled American Veterans (JOFDAV)
o
Veterans Exchange
o
National Association of African Americans in Human Resources
o
National Association for the Advancement of Colored People (NAACP)
o
The National Urban League
o
VFW Veterans Job Board Vetjobs
o
Wall Street Warfighters
o
Women in Biology
 
·
Customized Technology Platform.  Our technology platform has been custom-designed and built to facilitate networking engagement, job searching, real-time job qualification and matching, and text-based communications.
 
We believe that the following elements give us a competitive advantage with respect to the NAPW Network:
 
·
Exclusive Focus on Professional Women.  As a result of NAPW Network’s exclusive focus on professional women, we believe that through NAPW Network we provide a unique, secure and less intimidating environment within which our members can successfully network and establish new and lasting business relationships.
 
·
Attractive Industry Demographic Trends.  Favorable demographic trends regarding women’s participation in the labor force will further the growth in NAPW Network’s membership base and we have first-mover advantage with respect to generalized professional networking for women.
 
·
Large, growing and diverse national membership base.  We believe that NAPW Network is the largest women-only networking organization in the United States by number of members, with approximately 918,000 members located in all 50 states, Puerto Rico and the U.S. Virgin Islands.  The membership base of the NAPW Network is diverse in terms of ethnicity, age, income, experience, industry and occupation.  It includes members from small and large corporations, as well as entrepreneurs and business owners.  We believe the diversity of the NAPW Network membership base is a key component of its value.
 
·
Comprehensive Product and Service Offerings to Deliver Value to Members.  We believe that our comprehensive product offerings provide women valuable tools to help them advance their careers and expand their businesses.  Through networking opportunities online and at local chapter events in their communities, regional events and the NAPW Network national Networking Conference, discounts provided on seminars, webinars and educational certification courses, and opportunities to promote themselves and their businesses, NAPW members are provided the opportunities and tools for their professional development.
 
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·
Business Model with Efficient Member Acquisition and Recurring Cash Flow.  We believe that NAPW Network’s direct marketing lead generation efforts, which utilize both direct mail and digital strategies, are among the most efficient in the industry as measured by our internal response and click-through rates.  This efficiency, combined with our effective call center operations, results in what we believe to be our market leading members acquisition process and direct variable contribution.  Further, NAPW Network memberships renew annually, providing a valuable recurring stream of cash flow.
 
Strategic Alliances
 
We consider our partner alliances to be a key value to our clients because it enables us to expand our job distribution and outreach efforts.  We continue to expand our relationships with key strategic partners that we believe are valuable to our core clients, as noted in section “Our Strengths” above.
 
Operations: Geography
 
Our headquarters is located in Chicago, Illinois, and houses our Executive Co-Chairman and our CFO, as well as many of our sales, marketing and IT personnel.  We also have an office in Minnetonka, MN where our telesales team for our Events business is located.  Websites for the PDN Network are hosted by Engine Yard based in San Francisco, California.  Engine Yard provides a robust and easy platform for our hosting needs, allowing us to scale up resources to meet our peak needs.  It also allows us to quickly and easily deploy website updates.  Our websites have backup and contingency plans in place in the event that an unexpected circumstance occurs.
 
Membership service operations for the NAPW Network are located in Garden City, New York.  NAPW Network’s newsletter and other publication operations are also based in Garden City, New York.
 
Noble Voice maintains a call center and has telesales agents in Darien, Illinois.
 
Intellectual Property
 
To protect our intellectual property rights, we rely on a combination of federal, state and common law rights, as well as contractual restrictions.  We rely on trade secret, copyright and trademark rights to protect our intellectual property.  We pursue the registration of our domain names and trademarks in the United States.  Our registered trademarks in the United States include the “iHispano” mark with stylized logo, the “Black Career Network” mark with stylized logo, the “Professional Diversity Network” mark with our tagline “the power of millions for the benefit of one,” the name “National Association of Professional Women” and “NAPW,” and the taglines “Power to Be You,” and “Endless Opportunities,” as well as others.  We also own the copyrights to certain articles in NAPW publications.  We strive to exert control over access to our intellectual property and customized technology by entering into confidentiality and invention assignment agreements with our employees and contractors and confidentiality agreements with third parties in the ordinary course of our business.
 
Our efforts to protect our proprietary rights may not be successful.  Any significant impairment of our intellectual property rights could adversely impact our business or our ability to compete.  In addition, protecting our intellectual property rights is costly and time-consuming.  Any unauthorized disclosure or use of our intellectual property could make it more expensive to do business and adversely affect our operating results.
 
Competition
 
We face significant competition in all aspects of our business.  Specifically, with respect to our members and our recruitment consumer advertising and marketing solutions, we compete with existing general market online professional networking websites, such as LinkedIn and Monster Worldwide, Inc., as well as ethnic minority focused social networking websites, such as Black Planet and LatPro, and other companies such as Facebook, Google, Microsoft and Twitter that are developing or could develop competing solutions.  We also generally compete with online and offline enterprises, including newspapers, television and direct mail marketers that generate revenue from recruiters, advertisers and marketers, and professional organizations.  With respect to our hiring solutions, we also compete with traditional online recruiting companies such as Career Builder, talent management companies such as Taleo, and traditional recruiting firms.  With respect to our call center business focused on lead generation, Noble Voice potentially competes with a large number of call centers of various sizes.  However, Noble Voice focuses on career and for-profit education lead generation.  While there is competition in that niche, the industry subset in which Noble Voice competes presents an opportunity for collaboration rather than true competition.  Additionally, the size of our Noble Voice operation allows for continued relationships with lead aggregators as long as those companies wish to continue as well as the potential expansion of business contracts within the niche.
 
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Larger, more well-established companies may focus on professional networking and could directly compete with us.  Other companies might also launch new competing services that we do not offer.  Nevertheless, we believe that our focus on diverse online professional networking communities and the number of registered users or members, as the case may be, overall and within each affinity that we serve, are competitive strengths in our market.
 
Government Regulation
 
We are subject to a number of federal, state and foreign laws and regulations that affect companies conducting business on the Internet.  These laws are still evolving and could be amended or interpreted in ways that could be detrimental to our business.  In the United States and abroad, laws relating to the liability of providers of online services for activities of their users and other third parties are currently being tested by a number of claims, including actions based on invasion of privacy and other torts, unfair competition, copyright and trademark infringement and other theories based on the nature and content of the materials searched, the advertisements posted or the content provided by users.  Any court ruling or other governmental action that imposes liability on providers of online services for the activities of their users and other third parties could materially harm our business.  In addition, rising concern about the use of social networking technologies for illegal conduct, such as the unauthorized dissemination of national security information, money laundering or supporting terrorist activities may in the future produce legislation or other governmental action that could require changes to our products or services, restrict or impose additional costs upon the conduct of our business or cause users to abandon material aspects of our service.
 
In the area of information security and data protection, many states have passed laws requiring notification to users when there is a security incident, or security breach for personal data, or requiring the adoption of minimum information security standards that are often unclear and difficult to implement.  The costs of compliance with these laws are significant and may increase in the future.  Further, we may be subject to significant liabilities if we fail to comply with these laws.
 
We are also subject to federal, state and foreign laws regarding privacy and protection of member data.  We post on our websites our privacy policy and terms of use.  Compliance with privacy-related laws may be costly.  However, any failure by us to comply with our privacy policy or privacy-related laws could result in proceedings against us by governmental authorities or private parties, which could be detrimental to our business.  Further, any failure by us to protect our members’ privacy and data could result in a loss of member confidence in us and ultimately in a loss of members and customers, which could adversely affect our business.
 
Because our services are accessible worldwide, certain foreign jurisdictions may claim that we are required to comply with their laws, including in jurisdictions where we have no local entity, employees or infrastructure.
 
Our direct marketing operations with respect to the NAPW Network are subject to various federal and state “do not call” list requirements.  The Federal Trade Commission has created a national “do not call” registry.  Under these federal regulations, consumers may have their phone numbers added to the national “do not call” registry.  Generally, we are prohibited from calling anyone on that registry.  In September 2003, telemarketers were granted access to the registry and are now required to compare their call lists against the national “do not call” registry at least once every 31 days.  Telemarketers are required to pay a fee to access the registry.  Enforcement of the “do not call” provisions began in late 2003, and the rule provides for fines of up to $16,000 per violation and other possible penalties.  These rules may be construed to limit our ability to market our products and services to new customers.  Further, we may incur penalties if we do not conduct our telemarketing activities in compliance with these rules.
 
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Our opt-in process with respect to Noble Voice is governed by the provisions of the Telephone Consumer Protection Act of 1991, as updated (“TCPA”), and other federal and state laws and regulations.  Under these regulations, certain types of telephone solicitations are restricted and consumers must affirmatively opt in to being contacted by various methods including automated dialing systems and via text messaging.  The TCPA provides for a private right of action against companies that violate its provisions, and allows consumers to sue for up to $1,500 per violation.  These regulations may be construed to limit our ability to market our products and services to new customers.  Further, we may incur penalties if we do not conduct our opt-in process in compliance with these rules.
 
Seasonality
 
Our quarterly operating results are affected by the seasonality of employers’ businesses.  Historically, demand for employment hiring is lower during the first quarter and typically increases during the remainder of the year.
 
Employees
 
As of December 31, 2016, we had a total of 253 employees, of which 163 were full time employees.  We also regularly engage independent contractors to perform various services.  As of December 31, 2016, we engaged 71 independent contractors, mainly in our Noble Voice call center.  None of our employees are covered by a collective bargaining agreement.  We believe that we have good relationships with our employees.
 
Corporate History
 
We were incorporated in Illinois in October 2003 under the name of IH Acquisition, LLC and changed our name to iHispano.com LLC in February 2004.  In 2007, we changed our business platform and implemented technology to become the operator of communities of professional networking sites for diverse professionals.  In March 2012, we changed our name to Professional Diversity Network, LLC.  In March 2013, we completed our initial public offering and converted from an Illinois LLC to a Delaware corporation.  In September 2014 we acquired the NAPW Network through a merger of NAPW, Inc., a New York corporation (“Old NAPW”) with and into NAPW Merger Sub, Inc., a Delaware corporation and our wholly-owned subsidiary (“Merger Sub”).  Upon the closing of the merger under the Agreement and Plan of Merger, between Merger Sub, Old NAPW and Matthew B. Proman, the sole shareholder of Old NAPW, dated July 11, 2014 (the “Merger Agreement”), Old NAPW ceased to exist and Merger Sub continued as the surviving corporation, and a wholly-owned subsidiary of the Company, which was renamed to NAPW, Inc.
 
Our principal executive offices are located at 801 W. Adams Street, Suite 600, Chicago, Illinois, 60607 and our telephone number is (312) 614-0950.  Our website address is www.prodivnet.com.  References to our website addressed in this report are provided as a convenience and do not constitute, and should not be viewed as an incorporation by reference of the information contained on, or available through, the website.  Therefore, such information should not be considered part of this report.
 
ITEM 1A - RISK FACTORS
 
Investing in our common stock involves a high degree of riskYou should carefully consider the risks and uncertainties described below, together with all of the other information in this Annual Report, including our consolidated financial statements and related notes, before making an investment in our common stockIf any of the following risks are realized, our business, results of operations, cash flows and financial condition could be materially and adversely affectedIn that event, the market price of our common stock could decline, and you may lose all or part of your investment.
 
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Risks Related to Our Business and Financial Condition
 
We have incurred net losses, our liquidity has been significantly reduced and we could continue to incur losses and negative cash flow in the future.
 
We recorded net loss of approximately $4.1 million for the year ended December 31, 2016 and $38.3 million for the year ended December 31, 2015.  Although our revenue declined from $38.2 million to $26.2 million during 2016, our costs and expenses also decreased from $74.6 million to $29.8 million, and as a result our losses from operations decreased from $36.4 million to $3.6 million during 2016. Included in the year ended December 31, 2015 is a $27.1 million goodwill impairment expense.  In addition, we used $6.7 million in cash flow from operations during the year ended December 31, 2016.  We will need to generate increased revenues and/or substantially cut costs to achieve profitability and positive cash flow from operations.  Despite our efforts, including our cost-cutting program, we may not achieve profitability or positive cash flow in the future, and even if we do, we may not be able to sustain being profitable.
 
The market for online professional networks is highly competitive, and if we are unable to compete effectively our sales and results of operations will suffer.
 
We face significant competition in all aspects of our business, and we expect such competition to increase, particularly in the market for online professional networks.
 
Our industry is rapidly evolving and is becoming increasingly competitive.  Larger and more established online professional networking companies, such as LinkedIn or Monster Worldwide, may focus on the online diversity professional networking market and could directly compete with us.  Rival companies or smaller companies, including application developers, could also launch new products and services that could compete with us and gain market acceptance quickly.  Individual employers have and may continue to create and maintain their own network of diverse candidates.
 
We also expect that our existing competitors will focus on professional diversity recruiting.  A number of these companies may have greater resources than we do, which may enable them to compete more effectively.  For example, our competitors with greater resources may partner with wireless telecommunications carriers or other Internet service providers that may provide Internet users, especially those that access the Internet through mobile devices, incentives to visit our competitors’ websites.  Such tactics or similar tactics could decrease the number of our visits, unique visitors and number of users and members, which would materially and adversely affect our business, operating results and financial condition.
 
Additionally, users of online social networks, such as Facebook, may choose to use, or increase their use of, those networks for professional purposes, which may result in those users decreasing or eliminating their use of our specialized online professional network.  Companies that currently do not focus on online professional diversity networking could also expand their focus to diversity networking.  LinkedIn may develop its own proprietary online diversity network and compete directly against us.  To the extent LinkedIn develops its own network or establishes alliances and relationships with others, our business, operating results and financial condition could be materially harmed.  Finally, other companies that provide content for professionals could develop more compelling offerings that compete with us and adversely impact our ability to keep our members, attract new members or sell our solutions to customers.
 
If we do not continue to attract new members to the NAPW Network, or if existing NAPW Network members do not renew their subscriptions, renew at lower levels or on less favorable terms, or fail to purchase additional offerings, we may not achieve our revenue projections, and our operating results would be harmed.
 
In order to grow the NAPW Network, we must continually attract new members to the NAPW Network, sell additional product and service offerings to existing NAPW Network members and increase the level of renewals.  Our ability to do so depends in large part on the success of our sales and marketing efforts.  Unlike companies that provide more tangible products, the nature of our product and service offerings is such that members may decide to terminate or not renew their agreements because they do not see their cancellation as causing significant disruptions to their own businesses.
 
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We must demonstrate to NAPW Network members that our product and service offerings provide them with access to an audience of influential, affluent and highly-educated women.  However, potential members may not be familiar with our product and service offerings or may prefer other more traditional products and services for their professional advancement and networking needs.  The rate at which we expand the NAPW Network’s membership base or increase its members’ renewal rates may decline or fluctuate because of several factors, including the prices of product and service offerings, the prices of products and services offered by competitors or reductions in their professional advancement and networking spending levels due to macroeconomic or other factors and the efficacy and cost-effectiveness of our offerings.  If we do not attract new members to the NAPW Network or if NAPW Network members do not renew their agreements for our product and service offerings, renew at lower levels or on less favorable terms or do not purchase additional offerings, our revenue may grow more slowly than expected or decline.
 
We may not be able to successfully identify and complete sufficient acquisitions to meet our growth strategy, and even if we are able to do so, we may not realize the anticipated benefits of these acquisitions.
 
Part of our growth strategy is to acquire companies that we believe will add to and/or expand our service offerings.
 
Identifying suitable acquisition candidates can be difficult, time-consuming and costly, and we may not be able to identify suitable candidates or complete acquisitions in a timely manner, on a cost-effective basis or at all.  Even if we complete an acquisition, we may not realize the anticipated benefits of such acquisition.  Actual cost savings and synergies which may be achieved from an acquired entity may be lower than expected and may take a longer time to achieve than we anticipate.  Our acquisitions have previously required, and any similar future transactions may also require, significant efforts and expenditures, in particular with respect to integrating the acquired business with our historical business.  We may encounter unexpected difficulties, or incur unexpected costs, in connection with acquisition activities and integration efforts, which include:
 
·
conflicts and inconsistencies in information technology and infrastructures;
·
inconsistencies in standards, controls, procedures and policies, business cultures and compensation structures between us and an acquired entity;
·
difficulties in the retention of existing customers and attraction of new customers;
·
overlap of users and members of an acquired entity and one of our websites;
·
difficulties in retaining key employees;
·
the identification and elimination of redundant and underperforming operations and assets;
·
diversion of management’s attention from ongoing business concerns;
·
the possibility of tax costs or inefficiencies associated with the integration of the operations; and
·
loss of customer goodwill.
 
If we fail to successfully complete the integration of an acquired entity, or to realize the anticipated benefits of the integration of an acquired entity, our financial condition and results of operations could be materially and adversely affected.
 
We rely heavily on our information systems and if our access to this technology is impaired, or we fail to further develop our technology, our business could be significantly harmed.
 
Our success depends in large part upon our ability to store, retrieve, process and manage substantial amounts of information, including our database of our members.  To achieve our strategic objectives and to remain competitive, we must continue to develop and enhance our information systems.  Our future success will depend on our ability to adapt to rapidly changing technologies, to adapt our information systems to evolving industry standards and to improve the performance and reliability of our information systems.  This may require the acquisition of equipment and software and the development, either internally or through independent consultants, of new proprietary software.  Our inability to design, develop, implement and utilize, in a cost-effective manner, information systems that provide the capabilities necessary for us to compete effectively would materially and adversely affect our business, financial condition and operating results.
 
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Our direct sales strategy, which requires personal interaction with employers and third party recruiters, may limit our ability to grow recruitment revenue and recruitment advertising revenue.
 
As part of our strategy to market our products and services directly to employers and third party recruiters, we rely on our direct sales force for recruitment revenue and recruitment advertising revenue.  We currently employ professionals in sales, sales support and marketing who are trained in selling our products and services.  Since its creation in 2013, we have been optimizing the direct sales team and refining the manner in which our products and services are sold.  While the Company made progress in growing its direct sales, we have not matured the sales force to the point of predictability, nor have we sold enough services to achieve profitability.  There is no assurance that our direct sales strategy we will yield sufficient recruitment revenue and recruitment advertising revenue in the future.
 
We may not timely and effectively scale and adapt our existing technology and network infrastructure to ensure that our websites are accessible within an acceptable load time.
 
An element that is key to our continued growth is the ability of our members and other users that we work with to access any of our websites within acceptable load times.  We call this website performance.  We have experienced, and may in the future experience, website disruptions, outages and other performance problems due to a variety of factors, including infrastructure changes, human or software errors, capacity constraints due to an overwhelming number of users accessing our websites simultaneously, and denial of service or fraud or security attacks.  In some instances, we may not be able to identify the cause or causes of these website performance problems within an acceptable period of time.
 
If any of our websites are unavailable when users attempt to access them or they do not load as quickly as users expect, users may seek other websites to obtain the information or services for which they are looking, and may not return to our websites as often in the future, or at all.  This would negatively impact our ability to attract members and other users and increase engagement on our websites.  To the extent that we do not effectively address capacity constraints, upgrade our systems as needed and continually develop our technology and network architecture to accommodate actual and anticipated changes in technology, our business, operating results and financial condition may be materially and adversely affected.
 
Our systems are vulnerable to natural disasters, acts of terrorism and cyber-attacks.
 
Our systems are vulnerable to damage or interruption from catastrophic occurrences such as earthquakes, floods, fires, power loss, telecommunication failures, terrorist attacks, cyber-attacks and similar events.  For systems which are not based in cloud storage, we have implemented a disaster recovery program, maintained by a third party vendor, which allows us to move production to a back-up data center in the event of a catastrophe.  Although this program is functional, it does not yet provide a real-time back-up data center, so if our primary data center shuts down, there will be a period of time that such website will remain shut down while the transition to the back-up data center takes place.  Despite any precautions we may take, the occurrence of a natural disaster or other unanticipated problems at our hosting facilities could result in lengthy interruptions in our services.  Although we carry cyber security insurance our claims may exceed the insurance coverage, and we may not be fully compensated by third party insurers in the event of service interruption or cyber-attack.  Furthermore, our business may never recover from such an event.
 
If our security measures are compromised, or if any of our websites are subject to attacks that degrade or deny the ability of members or customers to access our solutions, members and customers may curtail or stop use of our solutions.
 
Our members provide us with information relevant to their professional networking and/or career-seeking experience with the option of having their information become public or remain private.  If we experience compromises to our security that result in website performance or availability problems, the complete shutdown of our websites or the loss or unauthorized disclosure of confidential information, our members may lose trust and confidence in us, and will use our websites less often or stop using our websites entirely.  Further, outside parties may attempt to fraudulently induce employees, members or customers to disclose sensitive information in order to gain access to our information or our members’ or customers’ information.  Because the methods used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently, often are not recognized until launched against a target and may originate from less regulated and remote areas around the world, we may be unable to proactively address these methods or to implement adequate preventative measures.  Any or all of these issues could negatively impact our ability to attract new members and increase engagement by existing members, cause existing members to close their accounts or existing customers to cancel their contracts, subject us to lawsuits, regulatory fines or other action or liability, thereby materially and adversely affecting our reputation, our business, operating results and financial condition.
 
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The widespread adoption of different smart phones, smart phone operating systems and mobile applications, or apps, could require us to make substantial expenditures to modify or adapt our websites, applications and services.
 
The number of people who access the Internet through devices other than personal computers, including personal digital assistants, smart phones and handheld tablets or computers, has increased dramatically in the past few years and we believe this number will continue to increase.  Each manufacturer or distributor of these devices may establish unique technical standards, and our services may not work or be viewable on these devices as a result.  Furthermore, as new devices and new platforms are continually released, it is difficult to predict the problems we may encounter in developing versions of our services for use on these alternative devices and we may need to devote significant resources to the creation, support and maintenance of such devices.  Our websites are designed using responsive technology and are built to provide a positive user experience on a user’s Internet device, whether a mobile phone, and tablet, laptop or personal computer.  If we are slow to develop products and technologies that are compatible with such devices, we might fail to capture a significant share of an increasingly important portion of the market for our services.
 
If Internet search engines’ methodologies are modified or our search result page rankings decline for other reasons, our member engagement and number of members and users could decline.
 
We depend in part on various Internet search engines, such as Google, Bing and Yahoo!, to direct a significant amount of traffic to our websites.  Our ability to maintain the number of visitors directed to our websites is not entirely within our control.  Our competitors’ search engine optimization (“SEO”) efforts may result in their websites receiving a higher search result page ranking than ours, or Internet search engines could revise their methodologies in an attempt to improve their search results, which could adversely affect the placement of our search result page ranking.  If search engine companies modify their search algorithms in ways that are detrimental to our new user growth or in ways that make it harder for our members to use our websites, or if our competitors’ SEO efforts are more successful than ours, overall growth in our member base could slow, member engagement could decrease, and we could lose existing members.  These modifications may be prompted by search engine companies entering the online professional networking market or aligning with competitors.  Our websites have experienced fluctuations in search result rankings in the past, and we anticipate similar fluctuations in the future.  Any reduction in the number of users directed to our websites would materially harm our business and operating results.  Our platform includes connectivity across the social graph, including websites such as Facebook, Google+, LinkedIn and Twitter.  If for any reason these websites discontinue or alter their current open platform policy it could have a negative impact on our user experience and our ability to compete in the same manner we do today.
 
Wireless communications providers may give their customers greater access to our competitors’ websites.
 
Wireless communications providers may provide users of mobile devices greater access to websites that compete with our websites at more favorable rates or at faster download speeds.  This could have a material adverse effect on the Company’s business, operating results and financial condition.  Creation of an unequal playing field in terms of Internet access could significantly benefit larger and better capitalized companies competing with us.
 
The effect of significant declines in our ability to generate revenue may not be reflected in our short-term results of operations.
 
We recognize revenue from sales of our hiring solutions over the life of a contract (typically 12 months) beginning the first month after the contract is signed.  As a result, a significant portion of the revenue we report in each quarter is generated from agreements entered into during previous quarters.  In addition, we may be unable to adjust our fixed costs in response to reduced revenue.  Accordingly, the effect of significant declines in our ability to generate revenue may not be reflected in our short-term results of operations.
 
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The reported number of our registered users is higher than the number of actual individual users, and a substantial majority of our visits are generated by a minority of our users.
 
The reported number of members in our networks is higher than the number of actual individual members because some members have multiple registrations, other members have died or become incapacitated, and others may have registered under fictitious names.  Given the challenges inherent in identifying these accounts, we do not have a reliable system to accurately identify the number of actual members, and thus we rely on the number of members as our measure of the size of our networks.  Further, a substantial majority of our members do not visit our websites on a monthly basis, and a substantial majority of our visits are generated by a minority of our members and users.  If the number of our actual members does not meet our expectations or we are unable to increase the breadth and frequency of our visiting members, then our business may not grow as fast as we expect, which would materially and adversely affect our business, operating results and financial condition.
 
The existing global economic and financial market environment has had, and may continue to have, a negative effect on our business and operations.
 
Demand for our services is sensitive to changes in the level of economic activity.  Many companies hire fewer employees when economic activity is slow.  Since the financial crisis in 2008, unemployment in the U.S. had increased and hiring activity had been limited.  Although the economy has begun to recover and unemployment in the U.S. has improved, if the economy does not continue to recover or worsens, or unemployment returns to high levels, demand for our services and our revenue may be reduced.  In addition, lower demand for our services may lead to lower prices for our services.  The volatility in global financial markets may also limit our ability to access the capital markets at a time when we would like, or need, to raise capital, which could have an impact on our ability to react to changing economic and business conditions.  Accordingly, if the economy does not fully recover or worsens, our business, results of operations and financial condition could be materially and adversely affected.
 
Our growth strategy may fail as a result of changing social trends.
 
Our business is dependent on the continuity of certain social trends, such as the increasing socialization of the Internet, the demographic trend towards women’s career advancement, the growing ethnic diversity of the United States population and labor force, a regulatory environment that promotes diversity in the workplace, the growing ethnic population’s spending power and the acceptance and growth of online recruitment and advertising.  Some or all of these trends may change overtime.  For example, increased privacy concerns may jeopardize the growth of online social and professional network websites.  Furthermore, it is possible that people may not want to identify in online social or professional networks with a focus on diversity at all.  Or alternatively, people who belong to more than one diversity group (such as Hispanic-American females, among others) may not be drawn to our websites, which singularly focus on one specific diversity group.  Our strategy may fail as a result of these changing social trends, and if we do not timely adjust our strategy to adapt to changing social trends, we will lose members, and our business, operating results and financial condition would be materially and adversely affected.
 
The regulatory environment favorable to promoting diversity in the workplace may change.
 
Federal and state laws and regulations require certain companies engaged in business with governmental entities to report and promote diverse hiring practices.  Repeal or modification of such laws and regulations could decrease the incentives for employers to actively seek diverse employee candidates through networks such as ours and materially affect our revenues.
 
If our member profiles are out-of-date, inaccurate or lack the information that users and customers want to see, we may not be able to realize the full potential of our networks, which could adversely impact our future growth.
 
We do not impose any selective or qualification criteria on membership and do not verify that any member of a particular Company website qualifies as a member of the ethnic, cultural or other group identified by that website.  If our members do not update their information or provide accurate and complete information when they join our networks or do not establish sufficient connections, the value of our networks may be negatively impacted because our value proposition as diversity professional networks and as a source of accurate and comprehensive data will be weakened.  For example, our hiring solutions customers may find that certain members misidentify their ethnic, national, cultural, racial, religious or gender classification, which could result in mismatches that erode customer confidence in our solutions.  Similarly, incomplete or outdated member information would diminish the ability of our marketing solutions customers to reach their target audiences and our ability to provide research data to our customers.  Therefore, we must provide features and products that demonstrate the value of our networks to our members and motivate them to add additional, timely and accurate information to their profile and our networks.  If we fail to successfully motivate our members to do so, our business, operating results and financial condition could be materially and adversely affected.
 
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Our business depends on strong brands, and any failure to maintain, protect and enhance our brands would hurt our ability to retain or expand our base of members, enterprises and professional organizations, or our ability to increase their level of engagement.
 
We have developed strong brands, which we believe have contributed significantly in the success of our business.  Additionally, we believe that we and the prior owner of the NAPW Network have developed a strong and trusted brand for the NAPW.  That brand is predicated on the idea that professional women will trust it and find immense value in building and maintaining their professional identities and reputations on the NAPW Network platform.  Maintaining, protecting and enhancing all of our brands is critical to expanding the base of members for the NAPW Network and PDN Network and increasing their engagement with the product and services offerings of the Company, and will depend largely on our ability to maintain member trust, be a technology leader and continue to provide high-quality offerings, which we may not do successfully in the future.  Despite our efforts to protect our brands and prevent their misuse, if others misuse any of our brands or pass themselves off as being endorsed or affiliated with the NAPW Network or the PDN Network, it could harm our reputation and our business could suffer.  If members of any of our networks or potential members determine that they can use other platforms, such as social networks, for the same purposes as or as a replacement for the NAPW Network or the PDN Network, or if they choose to blend their professional and social networking activities, our brands and the business of the Company could be harmed.  Members of any of our networks could find that new product or service offerings that are introduced are difficult to use or may feel that they degrade their experience with our organization, which could harm the reputation of the networks and the Company for delivering high-quality offerings.  Our brands are also important in attracting and maintaining high performing employees.  If we do not successfully maintain strong and trusted brands for our networks, our business can be materially and adversely affected.
 
Failure to protect or enforce our intellectual property rights could materially harm our business and operating results.
 
We regard the protection of our intellectual property as critical to our success.  In particular, we must maintain, protect and enhance our brands.  We strive to protect our intellectual property rights by relying on federal, state and common law rights, as well as contractual restrictions.  In the ordinary course, we enter into confidentiality and invention assignment agreements with our employees and contractors, and confidentiality agreements with parties with whom we conduct business in order to limit access to, and disclosure and use of, our proprietary information and customized technology platform.  However, these contractual arrangements and the other steps we have taken to protect our intellectual property may not prevent the misappropriation of our proprietary information or deter independent development of similar technologies by others.
 
We pursue the registration of our domain names, trademarks and service marks in the United States and in certain locations outside the United States.  Effective trademark, trade dress and domain names are expensive to develop and maintain, both in terms of initial and ongoing registration requirements and the costs of defending our rights.  We are seeking to protect our trademarks and domain names, a process that is expensive and may not be successful.
 
Litigation may be necessary to enforce our intellectual property rights or determine the validity and scope of proprietary rights claimed by others.  Any litigation of this nature, regardless of outcome or merit, could result in substantial costs and diversion of management and technical resources, any of which could adversely affect our business and operating results.  We may incur significant costs in enforcing our trademarks against those who attempt to imitate our brands.  If we fail to maintain, protect and enhance our intellectual property rights, our business and financial condition could be materially and adversely affected.
 
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We process, store and use personal information and other data, which subjects us to governmental regulation, enforcement actions and other legal obligations or liability related to data privacy and security, and our actual or perceived failure to comply with such obligations could materially and adversely affect our business.
 
We receive, store and process personal information and other member data, and we enable our members to share their personal information with each other and with third parties.  There are numerous federal, state, local and foreign laws regarding privacy and the storing, sharing, use, processing, disclosure and protection of personal information and other member data, the scope of which are changing, subject to differing interpretations and may be inconsistent between countries or conflict with other rules.  We generally comply with industry standards and adhere to the terms of our privacy policies and privacy-related obligations to third parties (including voluntary third-party certification bodies such as TRUSTe).  We strive to comply with all applicable laws, policies, legal obligations and industry codes of conduct relating to privacy and data protection.  However, it is possible that these obligations may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules or our practices.  Any failure or perceived failure by us to comply with our privacy policies, our privacy-related obligations to users or other third parties, or our privacy-related legal obligations, or any compromise of security that results in the unauthorized release or transfer of personally identifiable information or other member data, may result in governmental enforcement actions, litigation or public statements against us by consumer advocacy groups or others and could cause our members and customers to lose trust in us, which could have an adverse effect on our business.  Additionally, if third parties we work with, such as customers, vendors or developers, violate applicable laws or our policies, such violations may also put our members’ information at risk and could in turn have an adverse effect on our business.
 
Public scrutiny of Internet privacy issues may result in increased regulation and different industry standards, which could deter or prevent us from providing our current products and solutions to our members and customers, thereby materially harming our business.
 
The regulatory framework for privacy issues worldwide is currently in flux and is likely to remain so for the foreseeable future.  Practices regarding the collection, use, storage, transmission and security of personal information by companies operating over the Internet have recently come under increased public scrutiny.  The U.S. government, including the Federal Trade Commission and the Department of Commerce, has announced that it is reviewing the need for greater regulation for the collection of information concerning consumer behavior on the Internet, including regulation aimed at restricting certain on-line tracking and targeted advertising practices.  In addition, various government and consumer agencies have also called for new regulations and changes in industry practices.
 
Our business could be adversely affected if legislation or regulations are adopted, interpreted or implemented in a manner that is inconsistent with our current business practices or that require changes to these practices, the design of our websites, products, features or our privacy policy.  In particular, the success of our business has been, and we expect will continue to be, driven by our ability to use the data that our members share with us in accordance with each of our website privacy policies and terms of use.  Therefore, our business, operating results and financial condition could be materially and adversely affected by any significant change to applicable laws, regulations or industry practices regarding the use or disclosure of data our members choose to share with us, or regarding the manner in which the express or implied consent of consumers for such use and disclosure is obtained.  Such changes may require us to modify our products and features, possibly in a material manner, and may limit our ability to develop new products and features that make use of the data that our members voluntarily share with us.
 
Our business is subject to a variety of U.S. laws and regulations, many of which are unsettled and still developing and which could subject us to claims or otherwise materially harm our business.
 
We are subject to a variety of laws and regulations in the United States, including laws regarding data retention, privacy and consumer protection, which are continually evolving and developing.  The scope and interpretation of the laws that are or may be applicable to us are often uncertain and may be conflicting.  For example, laws relating to the liability of providers of online services for activities of their users and other third parties are currently being tested by a number of claims, including actions based on invasion of privacy and other torts, unfair competition, copyright and trademark infringement, and other theories based on the nature and content of the materials searched, the ads posted or the content provided by users.  In addition, regulatory authorities are considering a number of legislative and regulatory proposals concerning data protection and other matters that may be applicable to our business.  It is difficult to predict how existing laws will be applied to our business and the new laws to which we may become subject.  See the discussion included in “Business – Government Regulation” beginning on page 12 of this Annual Report.
 
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If we are not able to comply with these laws or regulations or if we become liable under these laws or regulations, we could be harmed, and we may be forced to implement new measures to reduce our exposure to this liability.  This may require us to expend substantial resources or to discontinue certain solutions, which would materially and adversely affect our business, financial condition and results of operations.  In addition, the increased attention focused upon liability issues as a result of lawsuits and legislative proposals could materially harm our reputation or otherwise impact the growth of our business.  Any costs incurred as a result of this potential liability could materially and adversely affect our business, financial condition and results of operations.
 
We are currently party to litigation and may in the future be subject to additional legal proceedings and litigation which may be costly to defend and could materially and adversely affect our business results or operating and financial condition.
 
We are currently party to litigation and may be party to additional lawsuits in the normal course of business.  Results of the litigation to which we are a party cannot be predicted with certainty and there can be no assurance that this litigation will be resolved in our favor.  These matters are described in more detail under the heading “Legal Proceedings.”  Litigation in general is often expensive and disruptive to normal business operations.  We may face in the future allegations and lawsuits that we have infringed the intellectual property and other rights of third parties, including patents, privacy, trademarks, copyrights and other rights.  Litigation, particularly intellectual property and class action matters, may be protracted and expensive, and the results are difficult to predict.  Adverse outcomes may result in significant settlement costs or judgments, require us to modify our products and features while we develop non-infringing substitutes or require us to stop offering certain features.
 
From time to time, we may face claims against companies that incorporate open source software into their products, claiming ownership of, or demanding release of, the source code, the open source software and/or derivative works that were developed using such software, or otherwise seeking to enforce the terms of the applicable open source license.  These claims could also result in litigation, require us to purchase a costly license or require us to devote additional research and development resources to change our solutions, any of which could have a negative effect on our business and operating results.
 
Our success depends in large part upon our management and key personnel.  Our inability to attract and retain these individuals could materially and adversely affect our business, results of operations and financial condition.
 
We are highly dependent on our management and other key employees.  The skills, knowledge and experience of our management team, are critical to the growth of our business.  In particular, Ms. Star Jones, our President, provides significant leadership in the professional women’s networking space that no other officer of the Company possesses.  Our future performance will be dependent upon the continued successful service of members of our management and key employees.  We do not maintain life insurance for any of the members of our management team or other key personnel.  Competition for management in our industry is intense, and although we have entered into employment agreements with certain members of our management team, we may not be able to retain our management and key personnel or attract and retain new management and key personnel in the future, which could materially and adversely affect our business, results of operations and financial condition.
 
Our business plans involve expanding in the Peoples’ Republic of China and Hong Kong, which could subject us to risks which could negatively affect our business.
 
Following the investment in our business by CFL, we revised our business plan to include expanding into China and Hong Kong, which may expose us to risks uniquely affecting the Chinese market. These risks include, among others, changes in economic conditions in China and Hong Kong (including consumer spending, unemployment levels and wage and commodity inflation), local consumer preferences, the regulatory environment, as well as increased media scrutiny of our business and industry, fluctuations in foreign exchange rates and increased competition. In addition, any significant or prolonged deterioration in U.S.-China relations could adversely affect our China operations if Chinese consumers become reluctant to use our websites or become registered users or members of our networks. Chinese law may regulate the scope of our business conducted within China. Our business is therefore subject to numerous uncertainties based on the policies of the Chinese government, as they may change from time to time.
 
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Regulation and censorship of information disseminated over the Internet in China may adversely affect our business, and we may be liable for information displayed on, retrieved from, or linked to our Internet websites.
 
The government of China has adopted certain regulations governing Internet access and the distribution of news and other information over the Internet. Under these regulations, Internet content providers and Internet publishers are prohibited from posting or displaying over the Internet content that, among other things, violates Chinese laws and regulations, impairs the national dignity of China, or is obscene, superstitious, fraudulent or defamatory as determined by the applicable Chinese regulatory authorities. Failure to comply with these requirements, even inadvertently, could result in the revocation of required licenses and the closure of our websites. The website operator may also be held liable for such prohibited information displayed on, retrieved from or linked to such website. In addition, the Ministry of Industry and Information Technology has published regulations that subject website operators to potential liability for content included on their websites and the actions of users and others using their websites, including liability for violations of Chinese laws prohibiting the dissemination of content deemed to be socially destabilizing. The Ministry of Public Security has the authority to order any local Internet service provider, to block any Internet website maintained outside China at its sole discretion. Periodically, the Ministry of Public Security has stopped the dissemination over the Internet of information which it believes to be socially destabilizing. The State Secrecy Bureau, which is directly responsible for the protection of State secrets of the Chinese government, is authorized to block any website it deems to be leaking state secrets or failing to meet the relevant regulations relating to the protection of state secrets in the dissemination of online information. If we are determined to violate these regulations, even if the offending content is not generated by us, we could be subject to civil or criminal penalties, fines, revocation of our Internet service provider license and other penalties which could materially impair our operations and our ability to continue in business. As these regulations are subject to interpretation by the relevant authorities, it may not be possible for us to determine in all cases the type of content that could result in liability for us as a website operator. Further, to the extent that the regulations relate to information contained on a website regardless of whether the information is placed on the Internet by the website owner or by a third party, we may not be able to control or restrict the content of other Internet content providers linked to or accessible through our websites, or content generated or placed on our websites by our users, despite our attempt to monitor such content. To the extent that regulatory authorities find any portion of our content objectionable, they may require us to limit or eliminate the dissemination of such information or otherwise curtail the nature of such content on our websites, which may reduce our user traffic and have a material adverse effect on our financial condition and results of operations. In addition, we may be subject to significant penalties for violations of those regulations arising from information displayed on, retrieved from or linked to our websites, including a suspension or shutdown of our operations.
 
Risks Related to Our Common Stock
 
Our significant stockholder and our directors and executive officers have substantial control over the Company and could limit your ability to influence the outcome of key transactions, including changes of control.
 
Cosmic Forward Limited (“CFL”) beneficially owned approximately 54.6% of our common stock as of March 27, 2017.  As a result of its ownership CFL is able to influence significantly all matters requiring approval by our stockholders, including the election of directors.  In addition, our directors and executive officers and their affiliated entities, in the aggregate, beneficially own approximately 8.7% of our outstanding common stock.  Stockholders other than these principal stockholders are therefore likely to have little influence on decisions regarding such matters.  These stockholders may have interests that differ from yours, and they may vote in a way with which you disagree and that may be adverse to your interests.  The concentration of ownership of our common stock may have the effect of delaying, preventing or deterring a change of control of our Company, could deprive our stockholders of an opportunity to receive a premium for their common stock as part of a sale of our Company and may affect the market price of our common stock.  This concentration of ownership also limits the number of shares of stock likely to be traded in public markets and therefore will adversely affect liquidity in the trading of our common stock.  This concentration of ownership of our common stock may also have the effect of influencing the completion of a change in control that may not necessarily be in the best interests of all of our stockholders.
 
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The market price for our securities may be subject to wide fluctuations and the value of an investment in our common stock may decline.
 
The trading price of our common stock has been, and is likely to continue to be, volatile.  Since shares of our common stock were sold in our initial public offering at a price of $64.00 per share, our stock price has ranged from $1.52 to 10.41 through March 30, 2017 (as adjusted for our 1-for-8 reverse stock split on September 27, 2016).  In addition to the factors discussed in this Annual Report, the trading price of our common stock may fluctuate significantly in response to numerous factors, many of which are beyond our control, including:
 
·
price and volume fluctuations in the stock market, including as a result of trends in the economy as a whole or relating to companies in our industry;
·
actual or anticipated fluctuations in our revenue, operating results or key metrics, including our number of members and unique visitors;
·
investor sentiment with respect to our competitors, our business partners and our industry in general;
·
announcements by us or our competitors of significant products or features, technical innovations, strategic partnerships, joint ventures or acquisitions;
·
additional shares of our common stock being sold into the market by us or our existing stockholders or the anticipation of such sales; and
·
other events or factors, including those resulting from war or incidents of terrorism, or responses to these events.
 
The securities of technology companies, especially Internet companies, have experienced wide fluctuations subsequent to their initial public offerings, including trading at prices below the initial public offering prices.  Factors that could affect the price of our common stock include risk factors described in this section.  In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are not related to the operating performance of particular industries or companies.  These market fluctuations may also have a material adverse effect on the market price of our common stock.
 
Substantial future sales of shares of our common stock could cause the market price of our common stock to decline.
 
The market price of our common stock could decline as a result of (i) substantial sales of our common stock, particularly sales by CFL and/or our directors, executive officers, employees, or other significant stockholders, (ii) a large number of shares of our common stock becoming available for sale, or (iii) the perception in the market that holders of a large number of shares intend to sell their shares.  As a result of the consummation of the issuance and sale of 1,777,417 shares of our common stock to CFL in November 2016, and a subsequent issuance to CFL of an additional 312,500 shares in January 2017, CFL owns 54.64% of our outstanding common stock, with respect to which CFL has the right to require the Company to register the public resale under a registration statement filed with the SEC.  The eventual resale of some or all of such shares, or the perception that such sale or sales could be imminent, could result in a material decline in the market value of our common stock.  We have also filed a universal shelf registration statement on Form S-3, with the SEC on December 31, 2014 (as amended on March 31, 2015), which was declared effective on April 2, 2015.  This registration statement provides for the issuance of shares of our common stock, preferred stock, depositary shares, rights, warrants, units and debt securities up to an aggregate amount of $100,000,000 and the resale of up to 6,309,845 shares of our common stock originally issued to the former sole shareholder of Old NAPW and certain executive officers of Old NAPW.
 
In addition, in March 2015, we registered 500,000 shares of our common stock, reserved for providing equity incentives to employees, officers, directors and consultants under our 2013 Equity Compensation Plan.  Once acquired upon the exercise of the outstanding stock options or warrants, or vesting of restricted stock, these shares could be sold freely in the public market.  For more information about our 2013 Equity Compensation Plan, please see Note 14 of our Consolidated Financial Statements included in this Annual Report.  Finally, in February 2017 we registered the public resale of up to 246,445 shares of our common stock by White Winston Select Asset Funds LLC.  This registration statement was declared effective on February 13, 2017.
 
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Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our Company more difficult, limit attempts by our stockholders to replace or remove our current management and limit the market price of our common stock.
 
Provisions in our amended and restated certificate of incorporation and amended and restated bylaws may have the effect of delaying or preventing a change of control or changes in our management.  Our amended and restated certificate of incorporation and amended and restated bylaws include provisions that:
 
·
authorize our board of directors to issue, without further action by the stockholders, up to 1,000,000 shares of undesignated preferred stock;
·
establish an advance notice procedure for stockholder proposals to be brought before an annual meeting, including proposed nominations of persons for election to our board of directors, and also specify requirements as to the form and content of a stockholder’s notice;
·
that our directors may be removed only for cause and only by the affirmative vote of at least a majority of the total voting power of our outstanding capital stock, voting as a single class; and
·
do not provide for cumulative voting rights (therefore allowing the holders of a majority of the shares of common stock voting in any election of directors to elect all of the directors standing for election, if they should so choose).
 
These provisions may frustrate or prevent attempts by our stockholders to replace or remove our current management by making it more difficult for stockholders to replace members of our board of directors, which is responsible for appointing the members of our management.  In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law, which generally prohibits a Delaware corporation from engaging in any of a broad range of business combinations with any “interested” stockholder for a period of three years following the date on which the stockholder became an “interested” stockholder.  Finally, because CFL holds a majority of our outstanding shares of common stock, CFL’s approval will be necessary to effect any change in control.
 
Our failure to implement and maintain effective internal control over financial reporting could result in material misstatements in our financial statements, which could require us to restate financial statements, cause investors to lose confidence in our reported financial information and could have an adverse effect on our stock price or our debt ratings.
 
Our management determined that as of December 31, 2016, our internal control over financial reporting had a material weakness related to deficiencies in controls over the segregation of incompatible duties, the application of complex accounting principles and timely and complete financial statement reviews and procedures to ensure all required disclosures are made in our financial statements.  During 2016, we continued to undertake certain measures that were begun in 2015 to remediate material weaknesses related to our internal control over financial reporting that had been identified as of December 31, 2015.  Specifically, we segregated some check signing ability from finance personnel to improve our segregation of incompatible duties within our accounting and financial reporting functions, consolidated our banking relationships for all companies resulting in improved internal and online cash controls and oversight, and consolidated payroll service providers in 2016 allowing for improved control and oversight by senior management. However, because many of the controls in the Company’s system of internal controls rely extensively on manual review and approval, the successful operation of these controls is required for several quarters prior to management being able to conclude that the material weakness has been remediated.  Accordingly, we have not yet been able to remediate the material weakness related to our internal control over financial reporting.
 
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Additional material weaknesses in our internal control over financial reporting may be identified in the future.  Any failure to maintain existing or implement required new or improved controls, or any difficulties we encounter in their implementation, could result in additional material weaknesses, cause us to fail to meet our periodic reporting obligations or result in material misstatements in our financial statements.  The existence of a material weakness could result in errors in our financial statements that could result in a restatement of financial statements, and cause us to fail to meet our reporting obligations.  If we are unable to effectively remediate material weaknesses in a timely manner, investors could lose confidence in the accuracy and completeness of our financial reports, which could have an adverse effect on our stock price.
 
We will lose our “emerging growth company” status under the JOBS Act at the latest by the end of 2018, which will increase the costs and demands placed upon our management.
 
We will continue to be deemed an emerging growth company until the earliest of (i) the last day of the fiscal year during which we had total annual gross revenues of $1,000,000,000 (as indexed for inflation) or more; (ii) the last day of the fiscal year following the fifth anniversary of the date of the first sale of common stock under our initial public offering registration statement; (iii) the date on which we have, during the previous 3-year period, issued more than $1,000,000,000 in non-convertible debt; or (iv) the date on which we are deemed to be a “large accelerated filer,” as defined by the SEC, which would generally occur upon our attaining a public float of at least $700 million.  Once we lose emerging growth company status, we expect the costs and demands placed upon our management to increase, as we would have to comply with additional disclosure and accounting requirements, particularly if our public float should exceed $75 million on the last day of our second fiscal quarter in any fiscal year following our initial public offering, which would disqualify us as a smaller reporting company.
 
We are an “emerging growth company” and we cannot be certain that the reduced disclosure requirements applicable to emerging growth companies will not make our common stock less attractive to investors.
 
The JOBS Act permits “emerging growth companies” like us to rely on some of the reduced disclosure requirements that are already available to smaller reporting companies.  Smaller reporting companies are companies which have a public float of less than $75 million.  As long as we qualify as an emerging growth company or a smaller reporting company, we would be permitted to omit the auditor’s attestation on internal control over financial reporting that would otherwise be required by the Sarbanes-Oxley Act, as described above and are also exempt from the requirement to submit “say-on-pay”, “say-on-pay frequency” and “say-on-parachute” votes to our stockholders and may avail ourselves of reduced executive compensation disclosure that is already available to smaller reporting companies.
 
In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the exemption from complying with new or revised accounting standards provided in Section 7(a)(2)(B) of the Securities Act as long as we are an emerging growth company.  An emerging growth company can therefore delay the adoption of certain accounting standards until those standards would otherwise apply to private companies.  We have elected to take advantage of the benefits of this until we are no longer an emerging growth company or until we affirmatively and irrevocably opt out of this exemption.  Our financial statements may therefore not be comparable to those of companies that comply with such new or revised accounting standards.
 
We will cease to be an emerging growth company at such time as described in the risk factor immediately above.  Until such time, however, we cannot predict if investors will find our common stock less attractive because we may rely on these exemptions.  If some investors find our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock price may be more volatile and could cause our stock price to decline.
 
We do not intend to pay dividends in the foreseeable future.
 
We do not intend to declare or pay any cash dividends in the foreseeable future.  We anticipate that we will retain all of our future earnings for use in the development of our business and for general corporate purposes.  Any determination to pay dividends in the future will be at the discretion of our board of directors.  Accordingly, investors must rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize any future gains on their investments.
 
25

 
You will have limited ability to bring an action against certain of our directors and officers, or to enforce a judgment against them, because the majority of our directors and officers reside outside the United States.
 
The majority of our directors and officers reside outside the United States and substantially all of the assets of those persons are located outside the United States. As a result, it may be difficult or impossible for you to bring an action against these individuals in China in the event that you believe your rights have been infringed under the applicable securities laws or otherwise. Even if you are successful in bringing an action of this kind, the laws of China may render you unable to enforce a judgment against the assets of our directors and officers.
 
CFL holds participation rights and other rights that could affect our ability to raise funds.
 
Under our stockholders agreement with CFL and each of its shareholders, Maoji (Michael) Wang, Jingbo Song, Yong Xiong Zheng and Nan Nan Kou (collectively, the “CFL Shareholders”), we granted to CFL and the CFL Shareholders a participation right with respect to any future issuances of common stock by the Company, such that CFL and the CFL Shareholders may purchase an amount of shares necessary to maintain CFL’s then-current beneficial ownership interest, up to a maximum of 54.64% of our then-outstanding common stock, on a fully-diluted basis, subject to certain exceptions. This participation right could limit our ability to enter into equity financings and to raise funds from third parties.
 
In connection with the stockholders agreement with CFL and the CFL Shareholders, we also granted to CFL and the CFL Shareholders unlimited demand, shelf and piggyback registration rights, effective upon the expiration of CFL’s initial lock-up period, to require us to effect a registration under the Securities Act of a resale of the shares of common stock held by CFL. This may create the perception of a large number of shares of our common stock becoming available for sale or the perception in the market that holders of a large number of shares intent to sell their shares, especially if CFL were to exercise its registration rights, thereby potentially further limiting our ability to enter into equity financings and to raise funds from third parties.
 
Techniques employed by short sellers may drive down the market price of the Company’s common stock.
 
Short selling is the practice of selling securities that the seller does not own, but rather has borrowed from a third party with the intention of buying identical securities back at a later date to return to the lender. The short seller hopes to profit from a decline in the value of the securities between the sale of the borrowed securities and the purchase of the replacement shares, as the short seller expects to pay less in that purchase than it received in the sale. As it is therefore in the short seller’s best interests for the price of the stock to decline, many short sellers (sometime known as “disclosed shorts”) publish, or arrange for the publication of, negative opinions regarding the relevant issuer and its business prospects in order to create negative market momentum and generate profits for themselves after selling a stock short. While traditionally these disclosed shorts were limited in their ability to access mainstream business media or to otherwise create negative market rumors, the rise of the Internet and technological advancements regarding document creation, videotaping and publication by weblog (“blogging”) have allowed many disclosed shorts to publicly attack a company’s credibility, strategy and veracity by means of so-called research reports that mimic the type of investment analysis performed by large Wall Street firm and independent research analysts.
 
These short attacks have, in the past, led to selling of shares in the market, on occasion in large scale and broad base. Issuers who have limited trading volumes and are susceptible to higher volatility levels than U.S. domestic large-cap stocks can be particularly vulnerable to such short attacks.
 
Reports and information have been published about us which have occasionally been followed by a decline in our stock price.  It is not clear what additional effects the negative publicity will have on the Company, if any, other than potentially affecting the market price of our common stock. Additionally, such allegations against the Company could negatively impact its business operations and stockholders equity, and the value of any investment in the Company’s stock could be reduced.
 
26

 
ITEM 1B - UNRESOLVED STAFF COMMENTS
 
Not applicable.
 
ITEM 2 - PROPERTIES
 
We lease approximately 5,100 square feet of space for our headquarters in Chicago, Illinois under a lease that expires on June 30, 2017.  We also lease approximately 1,800 square feet of office space in Minnetonka, Minnesota for our Events division under a lease that expires on September 30, 2017.  Subject to availability, we intend to continue to renew the Chicago and Minnetonka lease.
 
We lease approximately 20,000 square feet of office space in Garden City, New York, under a lease that expires on February 28, 2019, which is used by NAPW Network membership coordinators and executive and administrative staff.
 
We lease approximately 15,000 square feet of office space in Jericho, New York, under a lease that ends on June 30, 2018.  We currently sub-lease that property to a tenant under a landlord-approved sublease that is coterminous with our prime lease.
 
We lease approximately 16,500 square feet of office space in Darien, Illinois, which serves as the headquarters and sales center of Noble Voice.  The lease expires August 31, 2017.  Subject to availability, we intend to continue to renew the Darien lease.
 
We lease approximately 5,448 square feet of office space in Guangzhou, China, which serves as the offices for our Far East subsidiaries.  The lease expires December 31, 2019.
 
We believe that our current facilities are adequate to meet our current needs.  We may expand our facilities or add new facilities as we add employees and enter new geographic markets, and we believe that suitable additional or alternative space will be available as needed to accommodate ongoing operations and any such growth.  However, we expect to incur additional expenses in connection with such new or expanded facilities.
 
ITEM 3 - LEGAL PROCEEDINGS
 
The Company and its wholly-owned subsidiary, NAPW, Inc., became parties during the year ended December 31, 2016 to an action captioned LinkedIn Corp. v. NAPW, Inc. and Professional Diversity Network, Inc., No. 16-CV-299784 (Santa Clara Superior Ct.). The complaint was filed on September 12, 2016. The plaintiff, LinkedIn Corp. (“LinkedIn”), sought payment of outstanding amounts it claimed were owed under a marketing agreement between LinkedIn and NAPW.  The Company presented LinkedIn with a counter-claim and the matter was mediated.  On December 20, 2016, the parties settled and released all claims against one another for the Company's payment of $1,450,000, which the Company paid in full on January 10, 2017.
 
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Gauri Ramnath, et al. v. Professional Diversity Network, Inc., et al., No. BC604153 (Los Angeles Superior Ct.), a putative class action filed in January 2016 and alleging violations of various California Labor Code (wage & hour) sections.  This matter was fully resolved when the Company agreed to deposit $500,000 with the Court’s administrator to be distributed to the class of plaintiffs.  While the matter was fully resolved by the Court’s November 28, 2016 approval of the settlement, the funds distribution and other logistical processes are expected to fully conclude during 2017.
 
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to a proceeding captioned In re Professional Diversity Network, Cases 31-CA-159810 and 31-CA-162904 (NLRB), filed with the National Labor Relations Board in June 2015 and alleging violations of the National Labor Relations Act against the Company and its wholly-owned subsidiary, NAPW, Inc., where an employee was allegedly terminated for asserting “union organizing” rights. While the Company disputes that any rights were impacted, the NLRB has issued its preliminary order requiring the Company to take certain remedial actions in the form of posting notices and revising certain policies.  The NLRB’s order is currently awaiting affirmation or rejection by the U.S. Court of Appeals for the Ninth Circuit.
 
The Company is a party to a proceeding captioned Paul Sutcliffe v. Professional Diversity Network, Inc., No. 533-2016-00033 (EEOC), filed with the Equal Employment Opportunity Commission in April 2016 and alleging violations of Title VII and the Age Discrimination in Employment Act, where an employee was allegedly terminated due to his race (Caucasian) and his age (over 40). The EEOC has issued a preliminary finding that the Company discriminated against the complainant.  Complainant has not yet filed a lawsuit.
 
27

 
We are also generally subject to legal proceedings and litigation arising in the ordinary course of business.
 
ITEM 4 - MINE SAFETY DISCLOSURES
 
Not applicable.
 
PART II
 
ITEM 5 - MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
 
Our common stock has been listed on the NASDAQ Capital Market under the symbol “IPDN” since March 5, 2013.  Prior to that date, there was no public trading market for our common stock. All per share information in the table below reflects the 1-for-8 reverse stock split which was effected on September 27, 2016.
 
   
High
   
Low
 
Year Ended December 31, 2016
           
First Quarter
 
$
6.72
   
$
1.52
 
Second Quarter
 
$
6.32
   
$
3.12
 
Third Quarter
 
$
11.50
   
$
2.88
 
Fourth Quarter
 
$
11.98
   
$
5.28
 
Year Ended December 31, 2015
               
First Quarter
 
$
44.80
   
$
32.03
 
Second Quarter
 
$
42.64
   
$
16.00
 
Third Quarter
 
$
24.72
   
$
4.00
 
Fourth Quarter
 
$
8.00
   
$
3.52
 
 
On March 30, 2017, the closing price of our common stock was $10.14 per share.
 
Holders
 
As of March 30, 2016, we had 15 holders of record of our common stock.  Since certain of our shares are held by brokers and other institutions on behalf of stockholders, the foregoing number is not representative of the number of beneficial owners of our common stock.
 
Dividends
 
We have never declared or paid any cash dividends on our capital stock.  We currently intend to use the net proceeds from any offerings of our securities and our future earnings, if any, to finance the further development and expansion of our business and do not intend or expect to pay cash dividends in the foreseeable future.  Payment of future cash dividends, if any, will be at the discretion of our board of directors after taking into account various factors, including our financial condition, operating results, current and anticipated cash needs, outstanding indebtedness and plans for expansion and restrictions imposed by lenders, if any.
 
Recent Sales of Unregistered Securities
 
 We did not sell any securities during the fiscal year ended December 31, 2016 in transactions that were not registered under the Securities Act, other than as previously disclosed in our Current Reports on Form 8-K filed with the SEC on April 4, 2016, July 6, 2016, and August 15, 2016.
 
28

 
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
 
ISSUER PURCHASES OF EQUITY SECURITIES
 
Period
 
Total Number of
Shares Purchased
   
Average Price Paid
per Share
   
Total Number of
Shares Purchased
as Part of Publicly
Announced Plans
or Programs
   
Maximum
Number of
Shares that May
Yet Be
Purchased Under
the Plans or
Programs
 
October 1, 2016
through October 31,
2016
   
0
     
-
     
0
     
0
 
November 1, 2016
through November
30, 2016
   
312,500(1
)
 
$
9.60
     
0
     
0
 
December 1, 2016
through December
31, 2016
   
0
     
-
     
0
     
0
 
Total
   
312,500
   
$
9.60
     
0
     
0
 
(1)
On November 7, 2016, we consummated the purchase of 312,500 shares of our common stock, through a partial self-tender offer, at a price of $9.60 per share.
 
ITEM 6 - SELECTED FINANCIAL DATA
 
Not applicable.
 
ITEM 7 - MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and the related notes thereto in Item 8, “Financial Statements and Supplementary Data,” in Part II of this Annual ReportThis discussion contains forward-looking statements, which are based on our assumptions about the future of our businessOur actual results will likely differ materially from those contained in the forward-looking statementsPlease read “Special Note Regarding Forward-Looking Statements” for additional information regarding forward-looking statements used in this Annual Report.
 
Overview
 
We are a dynamic operator of professional networks with a focus on diversity.  We use the term “diversity” (or “diverse”) to describe communities, or “affinities,” that are distinct based on a wide array of criteria, including ethnic, national, cultural, racial, religious or gender classification.  We serve a variety of such communities, including Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, and Lesbian, Gay, Bisexual and Transgender (LGBT).  Our value proposition is two-fold:  (i) we assist our registered users, or members, in their efforts to connect with like-minded individuals and identify career opportunities within the network and (ii) we help employers address their workforce diversity needs by connecting them with the right candidates.  As of December 31, 2016, we had over 9.2 million registered users in our PDN Network, over 918,000 registered users, or members, in the NAPW Network and over 1,190 companies utilizing our products and services.  We believe that the combination of our solutions allows us to approach recruiting and professional networking in a unique way and thus create enhanced value for our members and customers.
 
As a result of our transaction with Cosmic Forward Limited, we are executing strategic plans to introduce our business in China.  During the first quarter of 2017, we created two wholly-owned subsidiaries in Hong Kong, named PDN (HK) International Education Limited and PDN (Hong Kong) International Education Information Company Limited, and we expect during the early second quarter of 2017 to finalize the creation of a mainland China wholly-owned subsidiary.  We expect to use those subsidiaries to operate three distinct but complimentary businesses in China:  International Association of Women (“IAW”), a women’s networking business similar in operation to our NAPW networking business in the U.S.; a high-end education and training business for Chinese business people; and a matchmaking and support business for Chinese students who would like to study in U.S. secondary schools and colleges.
 
29

 
The Company intends to refine its business operations in the United States with a goal of increasing revenues and achieving profitability.  There are currently no plans for significant, additional investments in the United States operating businesses.  However, the Company will continue to investigate strategic acquisitions.  Management believes that our immediate and near-term growth potential is in expanding our business operations to China.  The Company has formulated a detailed expansion business plan to provide women’s networking services, continuing education for business people and education services for families who desire to have their children educated in the United States.
 
Sources of Revenue
 
We operate in three business segments:  (i) the PDN Network, which includes online professional networking communities with career resources tailored to the needs of various diverse cultural groups and employers looking to hire members of such groups, as well as our Events business; (ii) the NAPW Network, a women-only professional networking organization; and (iii) Noble Voice, a career consultation and lead generation service.  We generate revenue from (i) paid membership subscriptions and related services, (ii) lead generation, (iii) recruitment services, (iv) product sales and (v) consumer advertising and consumer marketing solutions.  The following table sets forth our revenues from each product as a percentage of total revenue for the periods presented.  The period-to-period comparison of financial results is not necessarily indicative of future results.
 
 
Year Ended
 
 
December 31,
 
 
2016
 
2015
 
Percentage of revenue by product:
       
Membership fees and related services
   
62
%
   
64
%
Lead generation
   
24
%
   
25
%
Recruitment services
   
11
%
   
8
%
Products sales and other
   
2
%
   
2
%
Consumer advertising and consumer marketing solutions
   
1
%
   
1
%

 
Paid Membership Subscriptions and Related Services.  We offer paid membership subscriptions for the National Association of Professional Women, a women-only professional networking organization, operated by our wholly-owned subsidiary, NAPW, Inc.  Members gain access to networking opportunities through a members-only website at www.napw.com, as well as through in-person networking at nearly 200 local chapters nationwide, additional career and networking events such as the National Networking Summit Series and the PDN Network events described above, as well as ancillary (non-networking) benefits such as educational discounts, shopping, and other membership perks.  Upgraded packages include (i) the VIP membership, which provides members with additional promotional and publicity tools as well as free access (including guest) to the National Networking Summits and free continuing education programs; (ii) the press release package, which provides members with the opportunity to work with professional writers to publish personalized press releases and thereby secure valuable online presence; and (iii) the registry product, which allows members to create a durable, historical record chronicling their career achievements.  Membership is renewable and fees are payable on an annual basis, with the first annual fee payable at the commencement of the membership.  Membership subscriptions represented approximately 96.6% and 97.0% of revenue attributable to the NAPW Network business segment for the years ended December 31, 2016 and 2015, respectively.
 
Lead Generation.  We monetize our career consultations conducted by our Noble Voice business segment by generating and selling value-added leads to our strategic partners who provide continuing education and career services.  We also generate revenue from sales of data not used in the lead generation process.  Lead generation sales represented approximately 91.7% and 89.3% of the revenue attributable to the Noble Voice business segment for the years ended December 31, 2016 and 2015, respectively.
 
30

 
Recruitment Services.  We provide recruitment services to medium and large employers seeking to diversify their employment ranks.  Our recruitment services include recruitment advertising, job postings, semantic search technology and paid access to, and placement in, or advertising around our career and networking events.  The majority of recruitment services revenue comes from job recruitment advertising.  We also offer to businesses subject to OFCCP compliance our OFCCP compliance product, which combines diversity recruitment advertising with job postings and compliance services.  For the years ended December 31, 2016 and 2015, recruitment advertising revenue constituted approximately 92.9% and 91.8%, respectively, of the revenue attributable to the PDN Network business segment.
 
Product Sales.  We offer to new purchasers of our NAPW memberships the opportunity to purchase a commemorative wall plaque at the time of purchase.  They may purchase up to two plaques at that time.  Product sales represented approximately 3.4% and 3.0% of revenue attributable to the NAPW Network business segment for the years ended December 31, 2016 and 2015, respectively.
 
Consumer Advertising and Consumer Marketing Solutions.  We work with partner organizations to provide them with integrated job boards on their websites which offer their members or customers the ability to post recruitment advertising and job openings.  We generate revenue from fees charged for those postings when advertisers pay us for facilitating their postings.  For the years ended December 31, 2016 and 2015, consumer advertising and marketing represented approximately 7.1% and 8.2%, respectively, of the revenue attributable to the PDN Network business segment.
 
Cost of Revenue
 
Cost of revenue primarily consists of data and related costs to generate leads for our Noble Voice customers, costs of producing job fair and other events, revenue sharing with partner organizations, and costs of web hosting and operating our websites for the PDN Network.  Costs of producing wall plaques, hosting member conferences and local chapter meetings are also included in the cost of revenue for NAPW Network.
 
During the year ended December 31, 2016, we experienced financial losses as we continued integrating the two acquisitions we had undertaken in late 2014.  We shifted the focus of operating those companies from driving top line growth to reducing operating costs and driving toward profitability.
 
We believe that we have taken the appropriate actions to right size the PDN Network operations to position this segment to become profitable in future periods.  We have also reduced sales and marketing costs in our Noble Voice segment.  We do not anticipate near term growth for the PDN Careers segment, but have built a foundation that we believe will allow us to do so as profitable opportunities arise.  Specifically, we closed the Detroit, MI call center operated by Noble Voice at the end of February 2016 and have been consolidating those operations in our Darien, IL center.  Finally, at NAPW Network, we have made numerous changes to the sales and marketing structure within that division in order to balance out profits and losses and establish a pathway to profitability in future periods.  In particular, during Q3 of 2015 we developed a secure, work-from-home (“WFH”) technology along with a training and supervision platform.  Our stated goals with the WFH solution were to allow us to close our Los Angeles office, increase per-representative profitability, and offer our sales professionals flexible working arrangements.  As part of our efforts at the NAPW Network, we took a number of steps aimed at reducing costs and improving efficiency, including the following:
 
·
During Q4 of 2015, we closed our Los Angeles office and eliminated a number of costs associated with the physical office while agreeing to a lease takeover by the landlord in June of 2016;
·
We reduced to 57 the number of sales professionals and thereby reduced payroll costs, while seeing positive efficiency metrics;
·
We diversified our lead-generation sources and reduced dependence on a sole-source supplier;
·
We maintained an altered commission schedule developed during Q3 of 2015, which we believe is designed to properly incentivize sales professionals and drive maximum productivity at all times;
 
31

 
·
We continued to improve revenue per lead and gross sales per representative, while fine-tuning our lead-generation and sales management processes; and
·
We continued to make refinements to our Customer Relations Management database, which have helped to increase per-lead and per-representative productivity while reducing downtime and user fatigue.
 
Key Metrics
 
We believe that one of the key metrics in evaluating and measuring our performance is the number of registered users.  We define the number of registered users as (i) the number of individual job seekers who affirmatively visited one of PDN Network’s properties, opted into an affinity group and provided us with demographic or contact information enabling us to match them with employers and/or jobs (PDN Network registered users); and (ii) the number of consumers who have viewed our marketing material, opted into membership in the NAPW Network, provided demographic information and engaged in an onboarding call with a membership coordinator (NAPW Network registered users).  We believe that a higher number of registered users will result in increased sales of our products and services, as customers will have access to a larger pool of professional talent.  However, a higher number of registered users will not immediately translate to increased revenue, as there is a lag between the time we acquire a registered user through our lead-generation process and the time we generate revenue from a registered user by selling them one of our paid products or services.
 
The following table sets forth the number of registered users as of the periods presented:
 
 
Year Ended
December 31,
   
 
2016
 
2015
 
Change
(Percent)
 
Registered users:
(in thousands)
     
PDN Network
   
9,201
     
7,485
     
22.9
%
NAPW Network
   
918
     
850
     
8.0
%

(1)
The number of registered users is higher than the number of actual members due to various factors.  For more information, see “Risk Factors— The reported number of our registered users is higher than the number of actual individual users, and a substantial majority of our visits are generated by a minority of our users.
 
Non-GAAP Financial Measure
 
Adjusted EBITDA
 
We believe Adjusted EBITDA provides a meaningful representation of our operating performance that provides useful information to investors regarding our financial condition and results of operations.  Adjusted EBITDA is commonly used by financial analysts and others to measure operating performance.  Furthermore, management believes that this non-GAAP financial measure may provide investors with additional meaningful comparisons between current results and results of prior periods as they are expected to be reflective of our core ongoing business.  However, while we consider Adjusted EBITDA to be an important measure of operating performance, Adjusted EBITDA and other non-GAAP financial measures have limitations, and investors should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP.  Further, Adjusted EBITDA, as we define it, may not be comparable to EBITDA, or similarly titled measures, as defined by other companies.
 
32

 
The following table provides a reconciliation of Adjusted EBITDA to Net loss, the most directly comparable GAAP measure reported in our consolidated financial statements:
 
 
 
Year Ended
 
 
 
December 31,
 
 
 
2016
   
2015
 
   
(in thousands)
 
Net loss
 
$
(4,109
)
 
$
(38,255
)
Impairment expense
   
-
     
27,140
 
Stock-based compensation expense
   
264
     
446
 
Litigation settlement, net
   
(1,240
)
   
-
 
Gain on settlement of debt
   
(148
)
   
(20
)
Gain on lease cancellation
   
(424
)
   
-
 
Depreciation and amortization
   
3,324
     
3,651
 
Change in fair value of warrant liability
   
401
     
(94
)
Interest expense
   
1,567
     
85
 
Interest and other income
   
(9
)
   
(27
)
Income tax expense (benefit)
   
(1,290
)
   
1,919
 
Adjusted EBITDA
 
$
(1,664
)
 
$
(5,155
)

Results of Operations
 
Revenues
 
Total Revenues
 
The following tables set forth our revenue for the periods presented.  The period-to-period comparison of financial results is not necessarily indicative of future results.
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
(in thousands)
         
 
               
Revenues
               
Membership fees and related services
 
$
16,255
   
$
24,530
   
$
(8,275
)
   
(33.7
)%
Lead generation
   
6,239
     
9,499
     
(3,260
)
   
(34.3
)%
Recruitment services
   
2,932
     
3,124
     
(192
)
   
(6.1
)%
Products sales and other
   
578
     
749
     
(171
)
   
(22.8
)%
Consumer advertising and marketing
solutions
   
223
     
280
     
(57
)
   
(20.4
)%
Total revenues
 
$
26,227
   
$
38,182
   
$
(11,955
)
   
(31.3
)%
 
 
Total revenues decreased $11,955,000, or 31.3%, from $38,182,000 for the year ended December 31, 2015 to $26,227,000 for the year ended December 31, 2016. The decrease is mainly the result of reductions in our sales staff and workforce resulting from the closing of our Los Angeles, CA, Garden City, NY and Detroit, MI call centers, as well as a lower number of PDN Network events held in 2016 compared to 2015.
 
Revenues by Segment
 
The following table sets forth each operating segment’s revenues for the periods presented.  The period-to-period comparison is not necessarily indicative of future results.
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
 
(in thousands)
             
NAPW Network
 
$
16,833
   
$
25,279
   
$
(8,446
)
   
(33.4
)%
PDN Network
   
3,155
     
3,404
     
(249
)
   
(7.3
)%
Noble Voice
   
6,239
     
9,499
     
(3,260
)
   
(34.3
)%
Total revenues
 
$
26,227
   
$
38,182
     
(11,955
)
   
(31.3
)%
 
33

 
Membership fees and related services and products sales attributable to the NAPW Network of $16,833,000 for the year ended December 31, 2016 represent a reduction of $8,446,000 from the comparable period in 2015, or 33.4%. The decrease is primarily due to reductions of the NAPW sales staff resulting from the closing of our Los Angeles, CA call center and reductions in workforce at our Garden City, NY call center. We do not anticipate further reductions in workforce and expect to increase the salesforce in future periods. We also expect NAPW to have decreased revenues during the year ending December 31, 2017, with anticipated increases in revenues in 2018 and 2019 as a result of increased investments in product salesforce development which will, therefore, be material to the Company’s financial condition and results of operations.
 
During the year ended December 31, 2016, our PDN Network generated $3,155,000 in revenue compared to $3,404,000 generated in the prior year period, a decrease of $249,000 or 7.3%. The decrease was mainly attributable to (i) a decrease of $181,000 in direct sales of our recruitment services resulting from the downsizing of the PDN Network sales team, (ii) a $262,000 decline in the events division revenue during the year ended December 31, 2016, as a result of a lower number of PDN Network events held in 2016 compared to 2015, due to scheduling and venue changes, (iii) a $28,000 decrease in our e-commerce revenues during the year ended December 31, 2016 as a result of our focus on new products in 2016, and (iv) a $57,000 decrease in consumer advertising and marketing solutions due to changes in relationships with partner organizations. The overall decrease in PDN Networks revenue were offset by $279,000 of new revenues generated from the PDN Recruits product that was added to our product line in December 2015 which targets a broader audience and shorter sales cycle that can generate recurring revenue on a monthly basis.
 
Noble Voice generated $6,239,000 of lead generation revenue for the year ended December 31, 2016, compared to $9,499,000 for the same period in 2015, representing a decrease of 34.3%. The decrease in revenue was the result of continuing compression in the markets served by Noble Voice and the closure of our Detroit, MI call center in February 2016 and the related reduction in the salesforce. Our efforts are focused on capturing additional market share through increased sales to our existing customer base and internal efforts to add new customers. Our Detroit sales efforts were transitioned to a smaller workforce of independent contractors that work from their homes. We have capacity at our Darien, IL call center to significantly grow our sales team without incurring additional rental costs. We have also added Noble Voice sales representatives in our Chicago office, without adding additional floor space, in order to attract employees from a larger geographic territory.
 
Costs and Expenses
 
The following tables set forth our costs and expenses for the periods presented (certain items may not foot due to rounding).  The period-to-period comparison of financial results is not necessarily indicative of future results.
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
 
(in thousands)
             
 
                       
Costs and expenses:
                       
Cost of revenues
 
$
3,082
   
$
5,576
   
$
(2,494
)
   
(44.7
)%
Sales and marketing
   
13,315
     
22,502
     
(9,187
)
   
(40.8
)%
General and administrative
   
11,333
     
15,670
     
(4,337
)
   
(27.7
)%
Litigation settlements, net
   
(1,240
)
   
-
     
(1,240
)
   
(100.0
)%
Goodwill impairment expense
   
-
     
27,140
     
(27,140
)
   
100.0
%
Depreciation and amortization
   
3,324
     
3,651
     
(327
)
   
(9.0
)%
Loss on sale of property and equipment
   
-
     
34
     
(34
)
   
(100.0
)%
Total costs and expenses
 
$
29,814
   
$
74,573
   
$
(44,759
)
   
(60.0
)%
 
34

 
Total costs and expenses decreased significantly in the year ended December 31, 2016 to $29,814,000 compared to $74,573,000 for the year ended December 31, 2015.  This decrease of 60.0% is primarily the result of goodwill impairment expense of $27,140,000 taken during the year ended December 31, 2015, combined with a net gain on litigation settlements, management focus on cost reduction, including the closure of operating facilities at NAPW and Noble Voice, reduced spending on digital advertising and direct mail and reductions in force across all divisions.
 
Costs and Expenses by Segment
 
The following table sets forth each operating segment’s costs and expenses for the periods presented.  The period-to-period comparison is not necessarily indicative of future results.
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
 
(in thousands)
             
NAPW Network
 
$
18,292
   
$
58,028
   
$
(39,736
)
   
(68.5
)%
PDN Network
   
4,152
     
5,894
     
(1,741
)
   
(29.5
)%
Noble Voice
   
7,370
     
10,651
     
(3,282
)
   
(30.8
)%
Total costs and expenses
 
$
29,814
   
$
74,573
     
(44,759
)
   
(60.0
)%
 
Costs and expenses decreased by $39,736,000, or 68.5%, in the NAPW Network segment primarily as a result of goodwill impairment expense of $26,744,000 taken during the year ended December 31, 2015, combined with a net gain on litigation settlements during the year ended December 31, 2016, management focus on cost reduction, including the closure of its Los Angeles, CA operating facility and reductions in sales force.

Costs and expenses decreased by $1,741,000, or 29.5%, in the PDN Network segment primarily as a result of goodwill impairment expense of $396,000 taken during the year ended December 31 2015, improvements gained by renegotiating vendor contracts and reduced volume of recruitment service sales, reduced spending on digital advertising and direct mail, the closure of its Garden City, NY operating facility and reductions in sales and work force.
 
Costs and expenses in our Noble Voice segment decreased by $3,282,000, or 30.8%, primarily as a result of reduced volume and increased efficiencies in purchasing data, the closure of its Detroit, MI operating facility and reductions in sales and work force.

Operating Expenses
 
Cost of revenues: Cost of revenues during the year ended December 31, 2016 was $3,082,000, a decrease of $2,494,000, or 44.7%, from $5,576,000, for the year ended December 31, 2015. The decrease was mainly due to (i) a decrease of $1,641,000 during the year ended December 31, 2016 of expenditures on data to generate call traffic at our Noble Voice division as a result of reduced volume and increased efficiencies in purchasing data, (ii) a $400,000 reduction of costs of products and membership services from NAPW Network for the year ended December 31, 2016, and (iii) a decrease of $454,000 in costs related to our PDN Network resulting from improvements gained by renegotiating vendor contracts and reduced volume of recruitment services sales, changes in scheduling and operating events and decreased cost of revenues related to revenue sharing with our partner organizations consistent with decreases in our consumer advertising revenues.

Sales and marketing expense: Sales and marketing expense for the year ended December 31, 2016 was $13,315,000, a decrease of 9,187,000, or 40.8%, from $22,502,000 for the year ended December 31, 2015. The decrease was primarily the result of 39.2%, 8.7% and 18.4% year over year reductions in the salesforces at NAPW Network, PDN Network and Noble Voice, respectively, in an effort to improve efficiency and a reduction in the volume of digital advertising and direct mail to match the capacity of the reduced salesforce. We expect our sales and marketing costs to increase in the future, particularly in NAPW Network, as we reinvest in our business.
 
35

 
General and administrative expense: General and administrative expenses decreased by $3,837,000, or 24.5%, to $11,833,000 for the year ended December 31, 2016. The decrease was primarily due to (i) a $2,014,000 decrease in wages and benefits during the year ended December 31, 2016, due to decreases in the number of administrative personnel at NAPW Network, (ii) a $1,606,000 decrease in facility costs during the year ended December 31, 2016, related to the closing the Los Angeles, CA office, which includes a gain on the lease cancellation of $424,000 recognized during the year ended December 31, 2016; and (iii) a decrease of $320,000 at Noble Voice and $128,000 at PDN Network during the year ended December 31, 2016, primarily due to reductions in administrative personnel and supervisors and aggressive vendor management and contract renegotiation partially offset by fees and expenses incurred related to the administration of our Master Credit facility during the year ended December 31, 2016.

Litigation settlements: In December 2016, we settled for $1,450,000 a breach of contract lawsuit filed by LinkedIn in which LinkedIn was seeking $3,290,000, plus interest and costs. As a result of the settlement and release, we recorded a gain on litigation settlement in the amount of $1,740,000 as of December 31, 2016.  In addition, in April 2016, we settled for $500,000 a class action lawsuit. As a result of this settlement, we recorded litigation settlement expense of $500,000 as of December 31, 2016.
 
Goodwill impairment expense: As a result of the recurring operating losses incurred in NAPW Network since its acquisition in September 2014, management undertook a review of the carrying amount of its goodwill as of September 30, 2015. We performed our review based on both qualitative and quantitative factors and determined that carrying value of NAPW Network’s goodwill exceeded its implied fair value. We also performed another review based on the same factors at December 31, 2015 and determined that the carrying value of PDN Network’s goodwill exceeded its implied fair value.  Accordingly, we recorded a goodwill impairment charge of $27,140,000 during the year ended December 31, 2015. We performed another review on both qualitative and quantitative factors as of December 31, 2016. As a result of that analysis, we determined that no impairment was necessary during the year ended December 31, 2016.
 
Depreciation and amortization expense: Depreciation and amortization expense for the year ended December 31, 2016 was $3,324,000, compared to $3,651,000 for the year ended December 31, 2015, a decrease of $327,000, or 9.0%. The decrease is mainly attributable to (i) a $211,000 reduction in amortization expense resulting from the amortization of the capitalized technology costs from the PDN Network and (ii) a decrease of $143,000 of depreciation expense related primarily to the closure of the NAPW Los Angeles, CA office including the related writedown of the leasehold improvements and furniture and fixtures from that office.

Loss on sale of property and equipment: Upon the closing of the NAPW Network sales office in Los Angeles during the year ended December 31, 2015, the Company sold computer and office equipment no longer needed in the operation of the business. The result was the recognition of a $34,000 loss on the sale of the undepreciated portion of the assets.

Other Income (Expenses)
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
(in thousands)
         
Total
 
$
(1,411
)
 
$
(38
)
 
$
(1,373
)
   
3,613.2
%
 

Interest expense resulting from our terminated Master Credit Facility, which primarily includes cash interest expense and non-cash amortization of debt issue costs, during the year ended December 31, 2016 was $1,565,000. This amount includes $1,371,000 related to the amortization of the remaining balance of debt issue costs in connection with the termination of the Master Credit Facility in November 2016. Included in other income for the year ended December 31, 2016 is a $148,000 gain on the settlement of our outstanding promissory note and related accrued interest with Matthew Proman, our former COO. Interest expense for the year ended December 31, 2015 of $85,000 was primarily the result of the amortization of the discount on short-term investment instruments and the promissory note to Matthew Proman. In addition, during the year ended December 31, 2015, we recognized interest income of $27,000 from interest earned on our short-term investments of cash and recorded a $20,000 gain on the settlement of a note payable in connection with our acquisition of Noble Voice. Interest earned on investments during the year ended December 31, 2016 was negligible.
 
36

 
Change in Fair Value of Warrant Liability
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
(in thousands)
         
Total
   
(401
)
   
94
     
(495
)
   
(526.6
)%
 

The change in the fair value of the warrant liability is related to (i) the common stock purchase warrants issued to the White Winston on June 30, 2016 and (ii) the common stock purchase warrants issued to underwriters in the Company’s IPO on March 4, 2013. We recorded a non-cash expense of $401,000 during the year ended December 31, 2016 related to the warrants issued to White Winston. There was no change in the fair value of warrant liability during the year ended December 31, 2016 related to the warrants issued to underwriters. We recorded a non-cash gain of $94,000 during the year ended December 31, 2015 related to changes in the fair value of our warrant liability. The change in the fair value of our warrant liability was primarily the result of changes in our stock price.

Income Tax (Benefit) Expense
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
(in thousands)
         
Total
   
(1,290
)
   
1,919
     
(3,209
)
   
(167.2
)%
 
 
The effective income tax rate for the year ended December 31, 2016 was 23.89%, resulting in an income tax benefit of $1,290,000.  The effective income tax rate for the year ended December 31, 2015 was (5.28%), resulting in an income tax expense of $1,919,000. The majority of the difference in the effective income tax rate was due to the initial valuation allowance we took against our deferred tax assets in the third quarter of 2015 and have recorded a valuation allowance each subsequent quarter. The remaining difference in the effective tax rates for the year ended December 31, 2016 compared to the year ended December 31, 2015 was due primarily to the impairment loss recognized on our goodwill during the year ended December 31, 2015. During the year ended December 31, 2016, the Company recorded a valuation allowance of $455,000.  In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred income tax assets will not be realized.  The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible.  Management considered the scheduled reversal of deferred income tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. Based on the consideration of these items, management determined that it is more likely than not that we will not realize the deferred income tax asset balances and therefore, initially recorded a valuation allowance in 2015. Management has again evaluated the deferred tax asset as of December 31, 2016 and has determined a full valuation allowance continues to be applicable. 
 
37

 
Net loss
 
The following table sets forth each operating segment’s net loss for the periods presented.  The period-to-period comparison is not necessarily indicative of future results.
 
   
Year Ended
             
   
December 31,
   
Change
   
Change
 
 
 
2016
   
2015
   
(Dollars)
   
(Percent)
 
 
 
(in thousands)
             
NAPW Network
 
$
(1,110
)
 
$
(32,320
)
 
$
31,210
     
(96.6
)%
PDN Network
   
(2,138
)
   
(4,884
)
   
2,747
     
(56.2
)%
Noble Voice
   
(861
)
   
(1,051
)
   
190
     
(18.1
)%
Consolidated net loss
 
$
(4,109
)
 
$
(38,255
)
 
$
34,147
     
(89.3
)%
 
Aggregate Net Loss.  As the result of the factors discussed above, during the year ended December 31, 2016, we incurred $4,109,000 of net losses, a decrease of 89.3% from net losses for the year ended December 31, 2015. The changes were primarily attributable to a goodwill impairment charge of $27,140,000 taken during the year ended December 31, 2015 against NAPW Network and PDN Network and reduced operating losses at NAPW Network, PDN Network and Noble Voice. The loss at NAPW Network for the year ended December 31, 2016 was offset by a non-recurring net gain of $1,240,000 related to litigation settlements and a $424,000 gain on the lease cancellation of our former Los Angeles, California NAPW office. The Company also recorded $1,290,000 of income tax benefits for the year ended December 31, 2016, compared to income tax expenses of $1,919,000 for the year ended December 31, 2015 based on a reduced loss before income taxes and an initial allowance recorded against deferred tax assets during 2015. We anticipate to continue to have net losses for the foreseeable future, as we utilize our efforts and resources to re-invest in the Company and its business plan.
 
NAPW Network Net Loss.  During the year ended December 31, 2016, we incurred a net loss of $1,110,000 attributable to the NAPW Network, compared to $32,320,000 for the prior year period. The decrease in net loss was primarily attributable to a goodwill impairment charge of $26,744,000 during the year ended December 31, 2015, a net gain of $1,240,000 from lawsuit settlements, a gain from the lease cancellation, the closing of NAPW Network office facilities during the year ended December 31, 2015 and the reductions in force and reduced spending on digital advertising.

PDN Network Net Loss. During the year ended December 31, 2016, we incurred $2,138,000 of net losses attributable to the PDN Network, a decrease of $2,747,000, compared to the net losses incurred for the year ended December 31, 2015. The decrease in net loss is primarily attributable to a goodwill impairment charge of $396,000 during the year ended December 31, 2015 and reductions in staffing levels in our sales, marketing and general and administrative teams combined with increased revenue generated by our PDN Recruits product introduced in December 2015.
 
Noble Voice Net Loss. During the year ended December 31, 2016, we recognized a net loss of $861,000 attributable to the Noble Voice division, compared to net losses of $1,051,000 for the year ended December 31, 2015. The decrease in net losses for the losses for the year ended December 31, 2016, compared to the year ended December 31, 2015 was primarily due to a decline in revenues of $3,260,000 for the same corresponding year-over-year periods, which were partially offset by reductions in costs of sales and service and sales and marketing costs largely due to efficiencies made in the purchase of data the Company uses to drive internet traffic and corresponding reductions to the salesforce.
 
38

 
Liquidity and Capital Resources
 
The following table summarizes our liquidity and capital resources as of December 31, 2016 and 2015, respectively, and is intended to supplement the more detailed discussion that follows:
 
   
December 31,
 
 
 
2016
   
2015
 
 
(in thousands)
 
 
   
Cash and cash equivalents
 
$
6,069
   
$
2,071
 
Short-term investments
 
$
-
   
$
500
 
Working capital (deficiency)
 
$
1,000
   
$
(9,199
)

Our principal sources of liquidity are our cash and cash equivalents and the net proceeds from the recent issuance of Common Stock to CFL. During the year ended December 31, 2016, our principal sources of liquidity also included the proceeds from the Master Credit Facility with White Winston, which was terminated on November 7, 2016 as discussed in more detail below.

As of December 31, 2016 and 2015 we had working capital of approximately $1,000,000 and a deficiency of approximately $9,199,000, respectively. We had an accumulated deficit of approximately $47,458,000 at December 31, 2016. During the year ended December 31, 2016, we generated a net loss of approximately $4,109,000, used cash in operations of approximately $6,664,000, and we expect that we will continue to generate operating losses for the foreseeable future.  

On November 7, 2016, we consummated the issuance and sale of 1,777,417 shares of Common Stock to CFL, at a price of $9.60 per share (giving effect to the Reverse Split), pursuant to the terms of the Purchase Agreement with CFL. We received total gross proceeds of approximately $17.1 million from the Share Issuance, or $14.1 million after giving effect to the payment for 312,500 shares of Common Stock tendered and not withdrawn in the Tender Offer. We received approximately $9.0 million in net proceeds from the Share Issuance, after repayment of outstanding indebtedness and the payment of transaction-related expenses at the closing.
 
On November 7, 2016, in connection with the closing of the Share Issuance, we (i) repaid in full all amounts owed under the Master Credit Facility, and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement, dated as of June 30, 2016.  All security interests created under the Master Credit Facility were released upon repayment of the amounts under and termination of the Master Credit Facility.

On January 18, 2017, we sold 312,500 shares of Common Stock to CFL at a price of $9.60 per share, for total gross proceeds of $3,000,000, or $2,800,000 after giving effect to the payment of transaction-related expenses.

We currently anticipate that our available funds and cash flow from operations will be sufficient to meet our working capital requirements for the twelve months subsequent to the issuance of our financial statements. However, there can be no assurances that our business plans and actions will be successful, that we will generate anticipated revenues, or that unforeseen circumstances will not require additional funding sources in the future or effectuate plans to conserve liquidity. Future efforts to raise additional funds may not be successful or they may not be available on acceptable terms, if at all.

We collect NAPW Network membership fees generally at the commencement of the membership term or at renewal periods thereafter. The memberships we sell are for one year and we defer recognition of the revenue from membership sales and renewals and recognize it ratably over the twelve month period. Our PDN Network also sells recruitment services to employers, generally on a one year contract basis. This revenue is also deferred and recognized over the life of the contract. Our payment terms for PDN Network and Noble Voice customers range from 30 to 60 days. We consider the difference between the payment terms and payment receipts a result of transit time for invoice and payment processing and to date have not experienced any liquidity issues as a result of the payments extending past the specified terms. Cash and cash equivalents and short term investments consist primarily of cash on deposit with banks and investments in money market funds, corporate and municipal debt and U.S. government and U.S. government agency securities.
 
39

 
   
Year Ended
 
   
December 31,
 
 
 
2016
   
2015
 
 
(in thousands)
 
 
   
Cash provided by (used in):
       
Operating activities
 
$
(6,664
)
 
$
(6,164
)
Investing activities
   
658
     
4,115
 
Financing activities
   
10,005
     
2,600
 
Net increase in cash and cash equivalents
 
$
3,999
   
$
551
 
 
Cash and Cash Equivalents
 
The Company considers cash and cash equivalents to include all short-term, highly liquid investments that are readily convertible to known amounts of cash and have original maturities of three months or less.
 
Net Cash Used in Operating Activities
 
Net cash used in operating activities for the year ended December 31, 2016 was $6,664,000. We had a net loss of $4,109,000 during the year ended December 31, 2016, a deferred tax benefit of $1,290,000, a gain on litigation settlements of $1,740,000 and a gain on lease cancellation of $424,000, which were partially offset by non-cash depreciation and amortization of $3,324,000, deferred financing cost amortization of $1,528,000, a change in the fair value of warrant liabilities of $401,000 and stock-based compensation expense of $264,000. Changes in operating assets and liabilities used $4,470,000 of cash during the year ended December 31, 2016, consisting primarily of decreases in deferred revenue and accounts payable and increased prepaid expenses partially offset by increases in incremental direct costs and decreases in accounts receivable.
 
Net cash used in operating activities for the year ended December 31, 2015 was $6,164,000.  We had a net loss of $38,255,000 during the year ended December 31, 2015, which was offset by non-cash impairment expense of $27,140,000, depreciation and amortization of $3,651,000, deferred income tax expense of $1,919,000, stock-based compensation expense of $446,000, a decrease in the fair value of warrant liabilities of $94,000, the amortization of premiums paid on short-term investments of $77,000, a loss on the sale of property and equipment of $34,000, the write off of property and equipment of $192,000, the amortization of debt discount related to the Proman note of $8,000, the write off of the balance of a note related to the acquisition of Noble Voice of $20,000 and a provision for bad debt of $70,000.  Changes in operating assets and liabilities used $1,332,000 of cash during the year ended December 31, 2015.
 
Net Cash Provided by Investing Activities
 
Net cash provided by investing activities during the year ended December 31, 2016 was $658,000, consisting of $500,000 of proceeds from the maturities of short-term investments, $5,000 in purchases of property and equipment and $163,000 of returned security deposits.

Net cash provided by investing activities for the year ended December 31, 2015 was $4,115,000, consisting of $5,547,000 of proceeds from the maturities of short-term investments, offset by $925,000 from the purchase of short-term investments, $419,000 invested to develop technology, $75,000 in purchases of property and equipment and $12,000 of new security deposits.
 
Net Cash Provided by Financing Activities
 
Net cash provided by financing activities during the year ended December 31, 2016 was $10,005,000, consisting of $17,063,000 of proceeds from the sale of common stock to CFL, $2,159,000 of proceeds drawn on our Master Credit Facility, $687,000 in proceeds from the exercise of warrants, partially offset by the payment of $3,530,000 of costs related to the CFL Transaction, the payment of $3,000,000 in connection with our repurchase of common stock, the repayment of $2,159,000 upon the termination of our Master Credit Facility, $744,000 of costs related to securing the Master Credit Facility, $166,000 due to the increase in the merchant reserve for NAPW Network and $5,000 for the repurchase of restricted stock.
 
40

 
Net cash provided by financing activities during the year ended December 31, 2015 was $2,600,000, consisting of $5,010,000 of proceeds from the sale of common stock and $225,000 of proceeds from the sale of over-allotment common stock to our underwriters, offset by $671,000 of costs related to the common stock offerings, $1,337,000 for the repayment of a note payable, $400,000 increase in our merchant reserve, $212,000 for the repurchase of shares of vested restricted stock, and $15,000 for the payment of capital lease obligations.
 
Master Credit Facility
 
On March 30, 2016, we entered into a Master Credit Facility Agreement (the “Master Credit Facility”) with White Winston Select Asset Funds, LLC (the “Lender”).  The Credit Agreement provided for a revolving credit facility (the “Facility”) in the principal amount up to the lesser of $5,000,000 or 75% of the outstanding balance of our eligible customer receivables.  Borrowings under the Credit Agreement bore interest at 8% per annum.  We drew down $2,159,000 under the Master Credit Facility before repaying it in full and closing it in November 2016.
 
In connection with the closing of the Master Credit Facility, we issued the Lender warrants to purchase up to (i) 125,000 shares of the Company’s common stock at a price of $2.00 per share (the “Fixed $2.00 Warrant”); (ii) 218,750 shares of the Company’s common stock at a price of $2.00 per share (the “Pro Rata Warrant”), and (iii) 125,000 shares of the Company’s common stock at a price of $20.00 per share (the “Fixed $20.00 Warrant”). The Fixed $2.00 Warrant and the Pro Rata Warrant were exercisable for five years from the date of issuance and the Fixed $20.00 Warrant is exercisable for five years beginning on December 30, 2016.
 
On November 7, 2016, in connection with the closing of the Share Issuance, we (i) repaid in full all amounts owed under the Master Credit Facility and (ii) terminated the Master Credit Facility and related agreements between the Company and the Lender, including the Board Representation Agreement, dated as of June 30, 2016.  All security interests created under the Master Credit Facility were released upon repayment of the amounts under and termination of the Master Credit Facility.

The Fixed $20.00 Warrant issued to the Lender is still held by the Lender and remains outstanding. On November 7, 2016, the Lender exercised the Fixed $2.00 Warrant and the Pro Rata Warrant to purchase an aggregate of 343,750 shares of common stock, pursuant to which we received proceeds of $687,500.

Off-Balance Sheet Arrangements
 
Since inception, we have not engaged in any off-balance sheet activities as defined in Regulation S-K Item 303(a)(4).
 
Critical Accounting Policies and Estimates
 
On April 5, 2012, the Jumpstart Our Business Startups Act (the “JOBS Act”) was signed into law.  The JOBS Act contains provisions that, among other things, reduce certain reporting requirements for qualifying public companies.  As an “emerging growth company,” we may delay adoption of new or revised accounting standards applicable to public companies until the earlier of the date that (i) we are no longer an emerging growth company or (ii) we affirmatively and irrevocably opt out of the extended transition period for complying with such new or revised accounting standards.  We have elected to take advantage of the benefits of this extended transition period.  Our consolidated financial statements may therefore not be comparable to those of companies that comply with such new or revised accounting standards.  Upon issuance of new or revised accounting standards that apply to our consolidated financial statements, we will disclose the date on which adoption is required for non-emerging growth companies and the date on which we will adopt the recently issued accounting guidelines.
 
Our management’s discussion and analysis of financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States, or U.S. GAAP.  The preparation of these consolidated financial statements requires us to exercise considerable judgment with respect to establishing sound accounting policies and in making estimates and assumptions that affect the reported amounts of our assets and liabilities, our recognition of revenues and expenses, and disclosure of commitments and contingencies at the date of the consolidated financial statements.
 
41

 
We base our estimates on our historical experience, knowledge of our business and industry, current and expected economic conditions, the attributes of our products, the regulatory environment, and in certain cases, the results of outside appraisals.  We periodically re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when circumstances indicate that modifications are necessary.  These estimates and assumptions form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.
 
While we believe that the factors we evaluate provide us with a meaningful basis for establishing and applying sound accounting policies, we cannot guarantee that the results will always be accurate.  Since the determination of these estimates requires the exercise of judgment, actual results could differ from such estimates.
 
While our significant accounting policies are more fully described in Note 3 to our consolidated financial statements included at the end of this Annual Report, we believe that the following accounting policies are the most critical to aid you in fully understanding and evaluating our reported financial results and affect the more significant judgments and estimates that we use in the preparation of our consolidated financial statements.
 
Accounts Receivable
 
Our policy is to reserve for uncollectible accounts based on our best estimate of the amount of probable credit losses in our existing accounts receivable.  We periodically review our accounts receivable to determine whether an allowance for doubtful accounts is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt.  Account balances deemed to be uncollectible are charged to the allowance after all means of collection have been exhausted and the potential for recovery is considered remote.
 
Goodwill and Intangible Assets
 
We account for goodwill and intangible assets in accordance with Accounting Standards Codification (“ASC”) 350, Intangibles - Goodwill and Other (“ASC 350”).  ASC 350 requires that goodwill and other intangibles with indefinite lives should be tested for impairment annually or on an interim basis if events or circumstances indicate that the fair value of an asset has decreased below its carrying value.
 
We evaluate goodwill for impairment annually (December 31) and whenever events or changes in circumstances indicate the carrying value of goodwill may not be recoverable.  Triggering events that may indicate impairment include, but are not limited to, a significant adverse change in customer demand or business climate that could affect the value of goodwill or a significant decrease in expected cash flows.
 
When conducting our goodwill impairment assessment, we apply the two-step impairment test.  The first step, identifying a potential impairment, compares the fair value of the reporting unit with its carrying amount.  If the carrying value exceeds its fair value, the second step would need to be conducted; otherwise, no further steps are necessary as no potential impairment exists.  The second step, measuring the impairment loss, compares the implied fair value of the goodwill with the carrying amount of that goodwill.  Any excess of the goodwill carrying value over the respective implied fair value is recognized as an impairment loss, and the carrying value of goodwill is written down to fair value.
 
Capitalized Technology Costs
 
We account for capitalized technology costs in accordance with ASC 350-40, Internal-Use Software (“ASC 350-40”).  In accordance with ASC 350-40, we capitalize certain external and internal computer software costs incurred during the application development stage.  The application development stage generally includes software design and configuration, coding, testing and installation activities.  Training and maintenance costs are expensed as incurred, while upgrades and enhancements are capitalized if it is probable that such expenditures will result in additional functionality.  Capitalized software costs are amortized over the estimated useful lives of the software assets on a straight-line basis, generally not exceeding three years.
 
42

 
Business Combinations
 
ASC 805, Business Combinations (“ASC 805”), applies the acquisition method of accounting for business combinations to all acquisitions where the acquirer gains a controlling interest, regardless of whether consideration was exchanged.  ASC 805 establishes principles and requirements for how the acquirera) recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any non-controlling interest in the acquiree; b) recognizes and measures the goodwill acquired in the business combination or a gain from a bargain purchase; and c) determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination.  Accounting for acquisitions requires the Company to recognize, separately from goodwill, the assets acquired and the liabilities assumed at their acquisition-date fair values.  Goodwill as of the acquisition date is measured as the excess of consideration transferred and the net of the acquisition-date fair values of the assets acquired and the liabilities assumed.  While the Company uses its best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, the estimates are inherently uncertain and subject to refinement.  As a result, during the measurement period, which may be up to one year from the acquisition date, the Company may record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill.  Upon the conclusion of the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the consolidated statements of comprehensive loss.
 
Revenue Recognition
 
Our principal sources of revenue are recruitment revenue, consumer marketing and consumer advertising revenue, membership subscription fees, lead generation revenues and product sales.  Recruitment revenue includes revenue recognized from direct sales to customers for recruitment services and events, as well as revenue from our direct ecommerce sales.  Revenues from recruitment services are recognized when the services are performed, evidence of an arrangement exists, the fee is fixed or determinable and collectability is probable.  Our recruitment revenue is derived from agreements through single and multiple job postings, recruitment media, talent recruitment communities, basic and premier corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing and research and outreach services.
 
Consumer marketing and consumer advertising revenue is recognized either based upon a fixed fee for revenue sharing agreements in which payment is required at the time of posting, or billed based upon the number of impressions (the number of times an advertisement is displayed) recorded on the websites as specified in the customer agreement.
 
Revenue generated from NAPW Network membership subscriptions is recognized ratably over the 12‑month membership period, although members pay their annual fees at the commencement of the membership period.  Revenue from related membership services are derived from fees for development and set-up of a member’s personal on-line profile and/or press release announcements.  Fees related to these services are recognized as revenue at the time the on-line profile is complete and press release is distributed.
 
We derive lead generation revenues pursuant to arrangements with for-profit educational centers.  Under these arrangements, we match educational centers with potential candidates, pursuant to specific parameters defined in each arrangement.  We invoice the educational centers on a monthly basis based upon the number of leads provided.  Revenues related to lead generation are recognized at the time the educational centers are invoiced.
 
Recent Accounting Pronouncements
 
See Note 3 to our consolidated financial statements.
 
Special Note Regarding Forward-Looking Statements
 
This annual report on Form 10-K, including Part I, Item 1. “Business” and Part II, Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.  These statements concern expectations, beliefs, projections, plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts.  Specifically, this annual report contains forward-looking statements regarding:
 
43

 
·
our beliefs regarding our ability to capture and capitalize on market trends;
·
our expectations on the future growth and financial health of the online diversity recruitment industry and the industry participants, and the drivers of such growth;
·
our expectations regarding continued membership growth;
·
our beliefs regarding the increased value derived from the synergies among our segments; and
·
availability and intended use of liquidity.
 
These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties and assumptions.  We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement.  The most important factors that could prevent us from achieving our goals, and cause the assumptions underlying forward-looking statements and the actual results to differ materially from those expressed in or implied by those forward-looking statements include, but are not limited to, the following:
 
·
failure to realize synergies and other financial benefits from mergers and acquisitions within expected time frames, including increases in expected costs or difficulties related to integration of merger and acquisition partners;
·
inability to identify and successfully negotiate and complete additional combinations with potential merger or acquisition partners or to successfully integrate such businesses, including our ability to realize the benefits and cost savings from, and limit any unexpected liabilities acquired as a result of, any such business combinations;
·
our operating loss in 2015 and 2016;
·
our limited operating history in a new and unproven market;
·
increasing competition in the market for online professional networks;
·
our ability to comply with increasing governmental regulation and other legal obligations related to privacy;
·
our ability to adapt to changing technologies and social trends and preferences;
·
our ability to attract and retain a sales and marketing team, management and other key personnel and the ability of that team to execute on the Company’s business strategies and plans;
·
our ability to obtain and maintain intellectual property protection for our intellectual property;
·
our ability to execute our China growth plan
·
any future litigation regarding our business, including intellectual property claims;
·
general and economic business conditions; and
·
legal and regulatory developments.
 
Additional factors, risks and uncertainties that may affect our results, are discussed in Item 1A. “Risk Factors” of this Annual Report beginning on page 13, and in our subsequent filings with the SEC.  You should consider these factors, risks and uncertainties when evaluating any forward-looking statements and you should not place undue reliance on any forward-looking statement.  Forward-looking statements represent our views as of the date of this annual report, and we undertake no obligation to update any forward-looking statement to reflect the impact of circumstances or events that arise after the date of this annual report.
 
ITEM 7A - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
Not applicable.
 
ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
The Company’s financial statements required by this item are included on pages F-1 through F-30 of this Annual Report.  See Item 15(a)(l) for a listing of financial statements provided.
 
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ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.
 
None.
 
ITEM 9A - CONTROLS AND PROCEDURES
 
Evaluation of Disclosure Controls and Procedures
 
Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness, as of the end of the period covered by this Annual Report, of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  The purpose of this evaluation was to determine whether as of the evaluation date our disclosure controls and procedures were effective to provide reasonable assurance that the information we are required to disclose in our filings with the SEC under the Exchange Act:  (1) is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.  Based on this evaluation and because of the material weakness described below, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were not yet effective as of the end of the period covered in this Annual Report on Form 10-K.
 
Management’s Report on Internal Control over Financial Reporting
 
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer (principal executive officer and principal financial officer, respectively), is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act.  We have designed our internal controls to provide reasonable assurance that our financial statements are prepared in accordance with generally accepted accounting principles in the United States (U.S. GAAP), and include those policies and procedures that:
 
·
pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and disposition of our assets;
·
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures are being made only in accordance with authorization of our management and directors; and
·
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.
 
Our management conducted an evaluation of the effectiveness of our internal controls over financial reporting as of December 31, 2016.  In making this evaluation, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in its 2013 Internal Control — Integrated Framework.
 
Based on this evaluation and because of the material weakness described below, our Chief Executive Officer and Chief Financial Officer have concluded that our internal controls over financial reporting were not effective as of the end of the period covered in this Annual Report on Form 10-K.  To address the material weakness described below, we have expanded our internal controls to include additional analysis and other procedures over the preparation of the financial statements included in this report.  Accordingly, our management has concluded that the financial statements included in this report fairly present in all material respects our financial position and results of operations.
 
This Annual Report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to rules of the SEC that permit the Company to provide only management’s report in this Annual Report on Form 10-K.
 
45

 
Material Weakness in Internal Control Over Financial Reporting
 
A material weakness is a control deficiency or a combination of control deficiencies that result in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected.  Our management has concluded that, as of December 31, 2016, we did not maintain effective controls over the preparation, review, presentation and disclosure of our financial statements.  Specifically, we noted the following:
 
·
The Company did not maintain adequate segregation of incompatible duties.
·
The Company lacks sufficient qualified personnel with the relative U.S. GAAP knowledge to review conclusions reached regarding the accounting for complex transactions and related analyses to record amounts resulting from such transactions in our financial records.  Our internal control over these processes would not allow for employees to detect a material misstatement in these areas in the normal course of performing their duties.
·
We did not maintain an effective financial reporting process to prepare financial statements in accordance with U.S. GAAP.  Specifically, our process lacked timely and complete financial statement reviews and procedures to ensure all required disclosures were made in our financial statements.  We also lacked a process to review information used to prepare our financial statements and disclosures and did not have adequate segregation of duties over preparation of the financial statements.
 
While we believe we have other controls in place that are operating effectively and mitigate the risk of material misstatement, these control deficiencies could result in a misstatement of the presentation and disclosure of our financial statements that would result in a material misstatement in our annual or interim financial statements that would not be prevented or detected.  Accordingly, management determined that these control deficiencies constitute a material weakness in our internal control over financial reporting as of December 31, 2016.
 
Plan for Remediation of Material Weakness
 
During 2016, we continued our initiatives to improve and remediate material weaknesses related to our internal control over financial reporting for the period ended December 31, 2016.
 
Specifically, the Company implemented new policies to more fully segregate incompatible duties and enhance the overall internal control structure, as noted below:
 
We segregated some check signing ability from finance personnel to improve our segregation of incompatible duties within our accounting and financial reporting functions.
We consolidated our banking relationships for all companies resulting in improved internal and online cash controls and oversight.
We consolidated payroll service providers in 2016 allowing for improved control and oversight by senior management.
 
We anticipate that the actions described above and resulting improvements in controls will strengthen the Company’s internal control over financial reporting and will, over time, address the related material weakness.  However, because many of the controls in the Company’s system of internal controls rely extensively on manual review and approval, the successful operation of these controls may be required for several quarters prior to management being able to conclude that the material weakness has been remediated.
 
46

 
Limitations on the Effectiveness of Controls
 
The effectiveness of any system of internal control over financial reporting, including ours, is subject to inherent limitations, including the exercise of judgment in designing, implementing, operating and evaluating the controls and procedures, and the inability to eliminate misconduct completely.  Accordingly, any system of internal control over financial reporting, including ours, no matter how well designed and operated, can only provide reasonable, not absolute assurances.  In addition, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  We intend to continue to monitor and upgrade our internal controls as necessary or appropriate for our business, but cannot assure you that such improvements will be sufficient to provide us with effective internal control over financial reporting.
 
Changes in Internal Control over Financial Reporting
 
During the fourth quarter of 2016 we continued to undertake efforts to more fully segregate incompatible duties and enhance the overall internal control structure.  We implemented additional review and approval policies and procedures within our operations.  There have been no other changes in our internal control over financial reporting that occurred during our fiscal quarter ended December 31, 2016 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
 
ITEM 9B - OTHER INFORMATION
 
None.
 
PART III
 
ITEM 10 - DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
 
Code of Business Conduct and Ethics
 
We have adopted a Code of Ethics that applies to our Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer.  The Code of Ethics is located on our internet web site at www.prodivnet.com under “Company-Investor Relations – Corporate Governance – Governance Documents.”  We intend to provide disclosure of any amendments or waivers of our Code of Ethics on our website within four business days following the date of the amendment or waiver.
 
Other information required by this item, including information regarding directors, executive officers and corporate governance matters will be incorporated herein by reference to the sections entitled “Proposal 1:  Nomination and Election of Directors Nominees for Director,” “Corporate Governance – Meetings and Committees of the Board of Directors,” “Executive Officers” and “Section 16(a) Beneficial Ownership Reporting Compliance” in the Company’s definitive proxy statement for its 2017 annual meeting of shareholders (the “2017 Proxy Statement”), which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year ended December 31, 2016.
 
ITEM 11 - EXECUTIVE COMPENSATION
 
The information required by this item is incorporated herein by reference to the sections entitled “Executive Compensation,” “Corporate Governance – Compensation Committee Interlocks and Insider Participation” and “Section 16(a) Beneficial Ownership Reporting Compliance” in the 2017 Proxy Statement, which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year ended December 31, 2016.
 
47

 
ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
 
The information regarding security ownership of management and certain beneficial owners required by this item is incorporated herein by reference to the section entitled “Security Ownership of Certain Beneficial Owners and Management” in the 2017 Proxy Statement, which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year ended December 31, 2016.
 
ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
 
Certain Relationships and Related Party Transactions
 
The information required by this item is incorporated herein by reference to the sections entitled “Corporate Governance – Certain Relationships and Related Party Transactions” and “Corporate Governance – Director Independence” in the 2017 Proxy Statement, which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year ended December 31, 2016.
 
ITEM 14 - PRINCIPAL ACCOUNTANT FEES AND SERVICES
 
The information required by this item is incorporated herein by reference to the section entitled “Independent Registered Public Accounting Firm” in the 2017 Proxy Statement, which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year ended December 31, 2016.
 
PART IV
 
ITEM 15 - EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
(a)          1.  Financial Statements
 
The financial statements and schedules listed in the accompanying Index to Financial Statements on page F-1 are filed as part of this report.
 
2.  Financial Statement Schedules
 
The financial statement schedules have been omitted because they are not applicable or because the required information is given in the consolidated financial statements and notes thereto.
 
3.  Exhibits
 
Exhibit
Number
Description of Exhibit
   
2.1
Agreement and Plan of Merger among the Company, NAPW Merger Sub, Inc., NAPW, Inc. and Matthew B. Proman, dated as of July 11, 2014 (incorporated herein by reference to the Company’s Current Report on Form 8-K filed with the SEC on July 14, 2014).
2.2
Stock Purchase Agreement, dated as of August 12, 2016, by and between Professional Diversity Network, Inc. and Cosmic Forward Limited, including as Exhibit A the form of Stockholders’ Agreement (incorporated herein by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K filed with the SEC on August 15, 2016).
3.1
Amended and Restated Certificate of Incorporation of the Company, as amended through October 17, 2016 (incorporated herein by reference to Exhibit 3.1 of the Company’s Quarterly Report on Form 10-Q filed with the SEC on November 14, 2016).
 
48

 
Exhibit
Number
Description of Exhibit
   
3.2
Second Amended and Restated Bylaws of the Company, as amended (incorporated herein by reference to Exhibit 3.2 of the Company’s Current Report on Form 8-K filed with the SEC on November 8, 2016).
4.1
Common Stock Certificate (incorporated herein by reference to Exhibit 4.1 of Amendment No. 12 to the Company’s Registration Statement on Form S-1 (No. 333-181594), filed with the SEC on February 28, 2013).
4.2
Form of Underwriters’ Warrant (incorporated herein by reference to Exhibit 1.1 of Amendment No. 12 to the Company’s Registration Statement on Form S-1 (No. 333-181594), filed with the SEC on February 28, 2013).
4.3±
Common Stock Purchase Warrant for the Purchase of 6,000 Shares of Common Stock of Professional Diversity Network, Inc. between David Bocchi and the Company, dated as of September 24, 2014 (incorporated by reference herein to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014).
4.4
Common Stock Purchase Warrant for the Purchase of 50,000 Shares of Common Stock of Professional Diversity Network, Inc. between Matthew B. Proman and the Company, dated as of September 24, 2014 (incorporated by reference herein to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014).
4.5
Common Stock Warrant for the Purchase of 131,250 Shares of Common Stock of Professional Diversity Network, Inc. between Matthew B. Proman and the Company, dated as of September 24, 2014 (incorporated by reference herein to Exhibit 10.5 to the Company’s Current Report on Form 8‑K filed with the SEC on September 26, 2014).
4.6
Warrant for the Purchase of 1,000,000 Shares of Common Stock of Professional Diversity Network, Inc. at a purchase price of $0.25 between White Winston Select Asset Funds, LLC and Professional Diversity Network, Inc., dated June 30, 2016 (incorporated herein by reference to Exhibit 4.6 to the Company’s Current Report on Form 8-K filed with the SEC on July 6, 2016).
4.7
Warrant for the Purchase of 1,750,000 Shares of Common Stock of Professional Diversity Network, Inc. at a purchase price of $0.25 between White Winston Select Asset Funds, LLC and Professional Diversity Network, Inc., dated June 30, 2016 incorporated herein by reference to Exhibit 4.7 to the Company’s Current Report on Form 8-K filed with the SEC on July 6, 2016).
4.8
Warrant for the Purchase of 1,000,000 Shares of Common Stock of Professional Diversity Network, Inc. at a purchase price of $2.50 between White Winston Select Asset Funds, LLC and Professional Diversity Network, Inc., dated June 30, 2016 (incorporated herein by reference to Exhibit 4.8 to the Company’s Current Report on Form 8-K filed with the SEC on July 6, 2016).
4.9
Stockholders’ Agreement, dated as of November 7, 2016, by and among Professional Diversity Network, Inc., Cosmic Forward Limited, Maoji (Michael) Wang, Jingbo Song, Yong Xiong Zheng and Nan Nan Kou (incorporated herein by reference to Exhibit 4.9 to the Company’s Current Report on Form 8-K filed with the SEC on November 8, 2016).
10.1
Master Services Agreement between Apollo Group and the Registrant, dated October 1, 2012, (incorporated herein by reference to Exhibit 10.6 of Amendment No. 9 to the Company’s Registration Statement on Form S-1 (No. 333-181594), filed with the SEC on January 16, 2013).
10.2
Statement of Work by and between the Registrant and Apollo Group, dated October 1, 2012 (incorporated herein by reference to Exhibit 10.13 of Amendment No. 12 to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on February 28, 2013).
10.3
Insertion Order between Apollo Group and the Registrant, dated June 11, 2012 (incorporated herein by reference to Exhibit 10.11 of Amendment No. 4 to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on September 7, 2012)
10.4†
Diversity Recruitment Partnership Agreement between the Registrant and LinkedIn Corporation, dated as of November 6, 2012 (incorporated herein by reference to Exhibit 10.12 of Amendment No. 9 to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on January 16, 2013)
10.5#
Amended and Restated Employment Agreement between the Company and James Kirsch, dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014)
 
49

 
Exhibit
Number
Description of Exhibit
   
10.6#
Employment Agreement between the Company and David Mecklenburger, dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.7 to the Company’s Current Report on Form 8‑K filed with the SEC on September 26, 2014)
10.7#
Employment Agreement between the Company and Matthew Proman, dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.8 to the Company’s Current Report on Form 8‑K filed with the SEC on September 26, 2014)
10.8#
Employment Agreement between the Company and Star Jones, dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.9 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014)
10.9#
Employment Agreement between the Company and Christopher Wesser, dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.10 to the Company’s Current Report on Form 8‑K filed with the SEC on September 26, 2014)
10.10#
Severance Agreement and General Release, dated as of March 10, 2015, between the Company and Rudy Martinez (incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on March 12, 2015)
10.11#
Offer Letter, dated February 20, 2015, from the Company to Jorge Perez (incorporated herein by reference to Exhibit 10.12 to the Company’s Annual Report on Form 10-K filed with the SEC on March 31, 2015).
10.12#
Professional Diversity Network, Inc. 2013 Equity Compensation Plan (incorporated herein by reference to Exhibit 10.15 of Amendment No. 12 to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on February 28, 2013)
10.13
Form of Professional Diversity Network, Inc. 2013 Equity Compensation Plan Nonqualified Stock Option Award Agreement (incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 18, 2014)
10.14#
Amendment No. 1 to Professional Diversity Network, Inc. 2013 Equity Compensation Plan (incorporated herein by reference to Exhibit 10.25 to the Company’s Registration Statement on Form S-8 filed with the SEC on May 16, 2016).
10.15
Asset Purchase Agreement among Professional Diversity Network, Inc. and Careerimp, Inc., dated as of June 14, 2013 (incorporated herein by reference to Exhibit 10.16 to the Company’s Annual Report on Form 10-K filed with the SEC on March 27, 2014)
10.16
Asset Purchase Agreement among Professional Diversity Network, Inc. and Personnel Strategies, Inc., dated as of September 18, 2013(incorporated herein by reference to Exhibit 10.17 to the Company’s Annual Report on Form 10-K filed with the SEC on March 27, 2014)
10.17
Promissory Note issued by the Company to Matthew B. Proman in the principal amount of $445,000, dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014)
10.18
Professional Diversity Network, Inc. 2013 Equity Compensation Plan Code Section 409A Nonqualified Stock Option Award Agreement, dated as of September 24, 2014, between Matthew Proman and the Company (incorporated herein by reference to Exhibit 10.11 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on November 14, 2014)
10.19
Restricted Stock Agreement between the Company and Star Jones, dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form S-8 filed with the SEC on December 30, 2014)
10.20
Restricted Stock Agreement between the Company and Christopher Wesser, dated as of September 24, 2014 (incorporated by reference herein to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on December 30, 2014)
10.21
Separation Agreement and Mutual Release of All Claims, dated as of July 16, 2015, between the Company and Matthew Proman (incorporated herein by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on November 16, 2015).
10.22
Confidential Settlement and Mutual Release of All Claims, dated November 4, 2016 by and between the Company and Matthew B. Proman (incorporated herein by reference to the Company’s Current Report filed with the SEC on November 14, 2016).
 
50

 
Exhibit
Number
Description of Exhibit
   
10.23
Master Credit Facility dated March 30, 2016 by and among Professional Diversity Network, Inc., NAPW, Inc., Noble Voice LLC and Compliant Lead LLC, as borrowers, and White Winston Select Asset Funds, LLC, as lender (incorporated herein by reference to Exhibit 10.24 to the Company’s Current Report on Form 8-K filed with the SEC on April 4, 2016).
10.24
Amendment to the Master Credit Facility and Consent and Waiver Agreement, dated as of August 10, 2016, by and among Professional Diversity Network, Inc., NAPW, Inc., Noble Voice, LLC, Compliant Lead LLC and White Winston Select Asset Funds, LLC (incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on August 15, 2016).
10.25
Board Representation Agreement dated June 30, 2016 by and among Professional Diversity Network, Inc. and White Winston Select Asset Funds, LLC (incorporated herein by reference to Exhibit 10.24 to the Company’s Current Report on Form 8-K filed with the SEC on July 6, 2016).
10.26#
Employment Agreement between the Company and Katherine Butkevich, dated September 30, 2016 (incorporated herein by reference to Exhibit 10.29 to the Company’s Current Report on Form 8-K filed with the SEC on October 4, 2016).
21*
List of Subsidiaries of the Company
23*
Consent of Marcum LLP.
24
Powers of Attorney (included on the signature page to this report)
31.1*
Certification of Chief Executive Officer pursuant to Exchange Act Rule 13a-14(a) or Rule 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2*
Certification of Chief Financial Officer pursuant to Exchange Act Rule 13a-14(a) or Rule 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1*
Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

*
Filed herewith
Confidential treatment requested as to certain portions of this exhibit.  Such portions have been redacted and submitted separately to the SEC.
#
Denotes a management contract or compensation plan or arrangement
±
The Common Stock Purchase Warrants issued by the Company to each of Craig Skop, Priyanka Mahajan, Kevin Mangan, Eric Lord, Ramnarain Jaigobind, Zachary Hirsch , Joseph Haughton, Phillip Michals, Raffaele Gambardella and Robert Eide, all of whom are affiliates of Aegis Capital Corp., are substantially identical in all material respects to the Common Stock Purchase Warrant issued to David Bocchi and filed as an exhibit, except as to the recipient of such warrants and the number of shares of Common Stock issuable upon exercise of such warrants.  Pursuant to SEC regulation, we have omitted filing copies of such warrants as exhibits to this Annual Report on Form 10-K.
 
51

 
INDEX TO FINANCIAL STATEMENTS

 
Page
Report of Independent Registered Public Accounting Firm
F-2
 
 
Consolidated Balance Sheets as of December 31, 2016 and 2015
F-3
 
 
Consolidated Statements of Operations for the years ended December 31, 2016 and 2015
F-4
 
 
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2016 and 2015
F-5
 
 
Consolidated Statements of Cash Flows for the years ended December 31, 2016 and 2015
F-6
 
 
Notes to Consolidated Financial Statements
F-8
 
F-1

 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 


To the Board of Directors and Stockholders
of Professional Diversity Network, Inc.
 
We have audited the accompanying consolidated balance sheets of Professional Diversity Network, Inc. and Subsidiaries (the “Company”) as of December 31, 2016 and 2015, and the related consolidated statements of operations,  stockholders’ equity and cash flows for the years then ended. These  financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Professional Diversity Network, Inc. and Subsidiaries, as of December 31, 2016 and 2015, and the results of their operations and their cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.
 
/s/ Marcum LLP
 
Marcum LLP
Melville, NY
March 31, 2017
 
F-2

 
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED BALANCE SHEETS

 
 
December 31,
 
 
 
2016
   
2015
 
         
(revised)
 
Current Assets:
           
Cash and cash equivalents
 
$
6,068,973
   
$
2,070,693
 
Accounts receivable, net
   
2,170,529
     
2,510,530
 
Short-term investments
   
-
     
500,000
 
Incremental direct costs
   
423,023
     
1,023,916
 
Prepaid license fee
   
-
     
112,500
 
Prepaid expenses and other current assets
   
957,140
     
411,592
 
Total current assets
   
9,619,665
     
6,629,231
 
 
               
Property and equipment, net
   
277,534
     
444,398
 
Capitalized technology, net
   
173,368
     
456,523
 
Goodwill
   
20,201,190
     
20,201,190
 
Intangible assets, net
   
9,183,439
     
12,051,839
 
Merchant reserve
   
1,426,927
     
1,260,849
 
Security deposits
   
220,754
     
383,786
 
Other assets
   
35,000
     
-
 
Total assets
 
$
41,137,877
   
$
41,427,816
 
 
               
Current Liabilities:
               
Accounts payable
 
$
2,172,332
   
$
4,465,941
 
Accrued expenses
   
962,172
     
837,712
 
Deferred revenue
   
5,485,599
     
9,966,893
 
Customer deposits
   
-
     
112,500
 
Promissory note
   
-
     
445,000
 
Total current liabilities
   
8,620,103
     
15,828,046
 
 
               
Deferred rent
   
55,718
     
45,155
 
Deferred tax liability
   
3,653,274
     
4,942,908
 
Other liabilities
   
33,159
     
426,267
 
Total liabilities
   
12,362,254
     
21,242,376
 
 
               
Commitments and contingencies
               
 
               
Stockholders' Equity
               
Common stock, $0.01 par value, 45,000,000 shares authorized,
3,623,899 shares and 1,815,232 shares issued as of December 31,
2016 and 2015, respectively, and 3,619,338 and 1,808,628 shares
outstanding as of December 31, 2016 and 2015, respectively
   
36,204
     
18,097
 
Additional paid in capital
   
76,234,772
     
63,554,194
 
Accumulated deficit
   
(47,458,236
)
   
(43,349,734
)
Treasury stock, at cost; 1,048 shares at December 31, 2016 and 2015
   
(37,117
)
   
(37,117
)
Total stockholders' equity
   
28,775,623
     
20,185,440
 
 
               
Total liabilities and stockholders' equity
 
$
41,137,877
   
$
41,427,816
 

The accompanying notes are an integral part of these consolidated financial statements.
 
F-3

 
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF OPERATIONS
 
 
 
Year Ended December 31,
 
 
 
2016
   
2015
 
 
       
(revised)
 
Revenues:
           
Membership fees and related services
 
$
16,254,932
   
$
24,530,170
 
Lead generation
   
6,239,057
     
9,499,203
 
Recruitment services
   
2,931,642
     
3,123,537
 
Product sales and other
   
578,466
     
748,648
 
Consumer advertising and marketing solutions
   
222,969
     
280,043
 
Total revenues
   
26,227,066
     
38,181,601
 
 
               
Costs and expenses:
               
Cost of revenues
   
3,082,467
     
5,576,184
 
Sales and marketing
   
13,315,008
     
22,501,594
 
General and administrative
   
11,332,640
     
15,670,331
 
Gain on litigation settlement, net
   
(1,240,297
)
   
-
 
Goodwill impairment expense
   
-
     
27,140,126
 
Depreciation and amortization
   
3,323,711
     
3,650,747
 
Loss on sale of property and equipment
   
-
     
34,147
 
Total costs and expenses
   
29,813,529
     
74,573,129
 
 
               
Loss from operations
   
(3,586,463
)
   
(36,391,528
)
 
               
Other income (expense):
               
Interest expense
   
(1,567,317
)
   
(84,728
)
Interest and other income
   
8,532
     
26,532
 
Gain on settlement of debt
   
148,112
     
20,161
 
Other expense, net
   
(1,410,673
)
   
(38,035
)
 
               
Change in fair value of warrant liability
   
(401,000
)
   
93,789
 
 
               
Loss before income tax expense (benefit)
   
(5,398,136
)
   
(36,335,774
)
Income tax expense (benefit)
   
(1,289,634
)
   
1,919,497
 
Net loss
 
$
(4,108,502
)
 
$
(38,255,271
)
 
               
Net loss per common share, basic and diluted
 
$
(1.98
)
 
$
(21.99
)
 
               
Weighted average shares used in computing net loss per common share:
               
Basic and diluted
   
2,076,724
     
1,739,824
 

The accompanying notes are an integral part of these consolidated financial statements.
 
F-4

 
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY
 
 
 
Common Stock
   
Additional
Paid In
   
Accumulated
   
Treasury Stock
   
Total
Stockholders'
 
 
 
Shares
   
Amount
   
Capital
   
Deficit
   
Shares
   
Amount
   
Equity
 
 
                                         
Balance at
January 1, 2015
   
1,591,323
   
$
15,913
   
$
58,757,689
   
$
(5,094,463
)
   
1,048
   
$
(37,117
)
 
$
53,642,022
 
Sale of common
stock in secondary
offering, net of

offering costs of
$655,106
   
208,750
     
2,088
     
4,352,806
     
-
     
-
     
-
     
4,354,894
 
Sale of over-
allotment common
stock to underwriter,

net of
underwriter’s
discount of
$15,771
   
9,388
     
94
     
209,435
     
-
     
-
     
-
     
209,529
 
Repurchase of
common stock on
vesting of
restricted

stock
   
(8,118
)
   
(81
)
   
(211,760
)
   
-
     
-
     
-
     
(211,841
)
Stock-based
compensation
   
8,333
     
83
     
446,024
     
-
     
-
     
-
     
446,107
 
Net loss
   
-
     
-
     
-
     
(38,255,271
)
   
-
     
-
     
(38,255,271
)
Balance at
December 31,
2015 (revised)
   
1,809,676
   
$
18,097
   
$
63,554,194
   
$
(43,349,734
)
   
1,048
   
$
(37,117
)
 
$
20,185,440
 
Stock-based
compensation
   
2,778
     
28
     
264,303
     
-
     
-
     
-
     
264,331
 
Repurchase of
common stock on
vesting of
restricted

stock
   
(735
)
   
(7
)
   
(5,474
)
   
-
     
-
     
-
     
(5,481
)
Reclassification of
derivative liability
   
-
     
-
     
781,000
     
-
     
-
     
-
     
781,000
 
Issuance of
warrants in
connection with
Master Credit
Agreement
   
-
     
-
     
403,458
     
-
     
-
     
-
     
403,458
 
Proceeds from sale
of common stock
to Cosmic Forward
Limited, net of
other costs of
$3,495,326
   
1,777,417
     
17,774
     
13,550,103
     
-
     
-
     
-
     
13,567,877
 
Shares repurchased
in connection with
tender offer
   
(312,500
)
   
(3,125
)
   
(2,996,875
)
   
-
     
-
     
-
     
(3,000,000
)
Exercise of
warrants
   
343,750
     
3,437
     
684,063
     
-
     
-
     
-
     
687,500
 
Net loss
   
-
     
-
     
-
     
(4,108,502
)
   
-
     
-
     
(4,108,502
)
Balance at
December 31,
2016
   
3,620,386
   
$
36,204
   
$
76,234,772
   
$
(47,458,236
)
   
1,048
   
$
(37,117
)
 
$
28,775,623
 

The accompanying notes are an integral part of these financial statements.
 
F-5

 
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS

 
 
Year Ended December 31,
 
 
 
2016
   
2015
 
         
(revised)
 
Cash flows from operating activities:
           
Net loss
 
$
(4,108,502
)
 
$
(38,255,271
)
Adjustments to reconcile net loss to net cash used in operating activities:
               
Depreciation and amortization
   
3,323,711
     
3,650,747
 
Deferred tax expense (benefit)
   
(1,289,634
)
   
1,919,497
 
Gain on litigation settlement
   
(1,740,297
)
   
-
 
Gain on lease cancellation
   
(423,998
)
   
-
 
Impairment expense
   
-
     
27,140,126
 
Stock-based compensation expense
   
264,331
     
446,107
 
Amortization of deferred financing costs
   
1,527,672
     
-
 
Amortization of prepaid license fees
   
112,500
     
225,000
 
Amortization of premium on short-term investments, net
   
-
     
76,878
 
Amortization of customer deposits
   
(112,500
)
   
(225,000
)
Change in fair value of warrant liability
   
401,000
     
(93,789
)
Loss on sale of property and equipment
   
-
     
34,147
 
Provision for bad debt
   
-
     
70,000
 
Write off property and equipment
   
-
     
191,946
 
Gain on settlement of debt
   
(148,112
)
   
(20,161
)
Accretion of debt discount
   
-
     
7,814
 
Changes in operating assets and liabilities:
               
Accounts receivable
   
340,001
     
835,937
 
Prepaid expenses and other current assets
   
(545,548
)
   
(30,535
)
Incremental direct costs
   
600,893
     
(123,048
)
Accounts payable
   
(553,312
)
   
(475,194
)
Accrued expenses
   
127,572
     
154,292
 
Deferred income
   
(4,481,294
)
   
(2,139,137
)
Deferred rent
   
10,563
     
19,209
 
Other liabilities
   
30,890
     
426,267
 
Net cash used in operating activities
   
(6,664,064
)
   
(6,164,168
)
 
               
Cash flows from investing activities:
               
Proceeds from maturities of short-term investments
   
500,000
     
5,547,000
 
Purchases of short-term investments
   
-
     
(925,000
)
Costs incurred to develop technology
   
-
     
(419,359
)
Purchases of property and equipment
   
(5,292
)
   
(84,237
)
Proceeds from the sale of property and equipment
   
-
     
9,060
 
Security deposits
   
163,032
     
(12,476
)
Net cash provided by investing activities
   
657,740
     
4,114,988
 
 
               
Cash flows from financing activities:
               
Proceeds from the sale of common stock
   
17,063,203
     
5,235,300
 
Exercise of warrants
   
687,500
     
-
 
Payment of offering costs
   
(3,530,326
)
   
(670,877
)
Repurchase of common stock
   
(3,000,000
)
   
-
 
Proceeds from line of credit
   
2,159,362
     
-
 
Repayment of line of credit
   
(2,159,362
)
   
-
 
Payment of deferred financing costs related to Master Credit Facility
   
(744,214
)
   
-
 
Repayment of note payable
   
(300,000
)
   
(1,336,944
)
Merchant reserve
   
(166,078
)
   
(400,000
)
Shares repurchased on vesting of restricted stock
   
(5,481
)
   
(211,841
)
Payments of capital leases
   
-
     
(15,232
)
Net cash provided by financing activities
   
10,004,604
     
2,600,406
 
 
               
Net increase in cash and cash equivalents
   
3,998,280
     
551,226
 
Cash and cash equivalents, beginning of year
   
2,070,693
     
1,519,467
 
Cash and cash equivalents, end of year
 
$
6,068,973
   
$
2,070,693
 
 
F-6

 
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Continued)
 
   
Year Ended December 31,
 
 
 
2016
   
2015
 
 
       
Supplemental disclosures of other cash flow information:
       
Cash paid for income taxes
 
$
19,375
   
$
-
 
Cash paid for interest
 
$
37,492
   
$
-
 
Non-cash disclosures:
               
Working capital adjustment to note payable
 
$
-
   
$
32,281
 
Increase in goodwill resulting from NAPW legal settlement
 
$
-
   
$
133,693
 

The accompanying notes are an integral part of these financial statements.
 
F-7

 
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1. Description of Business
 
Professional Diversity Network, Inc. is both the operator of the Professional Diversity Network (the “Company,” “we,” “our,” “us,” “PDN Network,” “PDN” or the “Professional Diversity Network”) and a holding company for NAPW, Inc., a wholly-owned subsidiary of the Company and the operator of the National Association of Professional Women (the “NAPW Network” or “NAPW”), as well as Noble Voice LLC and Compliant Lead LLC (collectively, “Noble Voice”), each of which is a wholly-owned subsidiary of the Company and together provide career consultation services. The PDN Network operates online professional networking communities with career resources specifically tailored to the needs of different diverse cultural groups including: Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, Lesbians, Gay, Bisexual and Transgender (LGBT), and Students and Graduates seeking to transition from education to career. The networks’ purposes, among others, are to assist its registered users in their efforts to connect with like-minded individuals, identify career opportunities within the network and connect with prospective employers. The Company’s technology platform is integral to the operation of its business. The NAPW Network is an exclusive women-only professional networking organization, whereby its members can develop their professional networks, further their education and skills, and promote their business and career accomplishments. NAPW provides its members with opportunities to network and develop valuable business relationships with other professionals through its website, as well as at events hosted at its local chapters across the country. Noble Voice monetizes these consultations by using proprietary technology to drive inexpensive online traffic to our offline call center and generating value-added leads for the Company’s strategic partners who provide continuing education and career services.
 
Reverse Stock Split and Increase in Authorized Shares

On September 27, 2016, the Company effected a 1-for-8 reverse stock split of its common stock (“Reverse Stock Split”) and proportionately reduced the number of shares of common stock the Company is authorized to issue. The par value of the Company’s common stock remained the same. As a result of the Reverse Stock Split, every eight shares of common stock was combined into one share of common stock. Immediately after the September 27, 2016 effective date, the Company had 1,808,628 shares of common stock outstanding. All share and per share amounts have been retroactively restated to reflect the Reverse Stock Split.

On October 17, 2016, following the approval of its stockholders, the Company amended its Amended and Restated Certificate of Incorporation in order to increase the number of authorized shares of its common stock to 45,000,000 shares.

2. Liquidity, Financial Condition and Management’s Plans
 
At December 31, 2016, the Company’s principal sources of liquidity were its cash and cash equivalents and the net proceeds from the closing of the CFL Transaction (as defined in Note 11).
 
The Company had an accumulated deficit of approximately $47,458,000 at December 31, 2016. During the year ended December 31, 2016, the Company generated a net loss of approximately $4,109,000, used cash in operations of approximately $6,664,000, and the Company expects that it will continue to generate operating losses for the foreseeable future. At December 31, 2016, the Company had a cash balance of approximately $6,069,000. Total revenues were approximately $26,227,000 and $38,182,000 for the years ended December 31, 2016 and 2015, respectively. The Company had a working capital (deficit) of approximately $1,000,000 and $(9,199,000) at December 31, 2016 and 2015, respectively.
 
The Company is closely monitoring operating costs and capital requirements and has developed an operating plan for 2017. The Company has had cost reductions in the areas of its staffing levels and operating budgets. However, it does not anticipate further reduction in workforce.
 
F-8

 
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
On November 7, 2016, the Company consummated the issuance and sale of 1,777,417 shares of the Company’s common stock to Cosmic Forward Limited (“CFL”) at a price of $9.60 per share (“Share Issuance”). In addition, on November 7, 2016, the Company completed the purchase of 312,500 shares of its common stock at a price of $9.60 per share (“Tender Offer”). The Company received total gross proceeds of $17,063,000 from the Share Issuance, or $14,063,000 after giving effect to the payment for the 312,500 shares of common stock from the Tender Offer. The Company received approximately $9,000,000 in net proceeds from the Share Issuance, after repayment of all amounts outstanding under the Master Credit Facility and the payment of transaction-related expenses.

As discussed in Note 18, on January 18, 2017, the Company consummated the issuance and sale of 312,500 shares of the Company’s common stock to CFL at a price of $9.60 per share, for total gross proceeds of $3,000,000, or $2,800,000 after giving effect to the payment of transaction-related expenses.

Management believes that its available funds and cash flow from operations will be sufficient to meet its working capital requirements through March 2018. However, there can be no assurances that the plans and actions proposed by management will be successful, that the Company will generate anticipated revenues, or that unforeseen circumstances will not require additional funding sources in the future or effectuate plans to conserve liquidity. Future efforts to raise additional funds may not be successful or they may not be available on acceptable terms, if at all. 

3. Summary of Significant Accounting Policies
 
Basis of Presentation - The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
 
Use of Estimates  The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Making estimates requires management to exercise significant judgment.  It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the consolidated financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future intervening events. Accordingly, the actual results could differ significantly from estimates.

Significant estimates underlying the financial statements include the fair value of acquired assets and liabilities associated with acquisitions; assessment of goodwill impairment, other intangible assets and long-lived assets for impairment; allowances for doubtful accounts and assumptions related to the valuation allowances on deferred taxes, the valuation of stock-based compensation and the valuation of stock warrants.
 
Principles of Consolidation - The accompanying consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
      
Revision of Financial Statements – During the preparation of the Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2016, the Company determined that it had incorrectly recorded a discount against certain deferred revenue acquired in the acquisition of NAPW on September 24, 2014 and miscalculated amortization of such deferred revenue during the quarter ended March 31, 2015. The error resulted in an understatement of “Deferred revenue” and “Goodwill” recorded in the acquisition and subsequently resulted in an overstatement of “Revenues” and an understatement of “Impairment expense” and “Net loss” during each of the quarterly periods during the year ended December 31, 2015 and for the year ended December 31, 2015. The Company quantified the errors in accordance with SEC Staff Accounting Bulletin No. 108, “Effects of Prior Year Misstatements on Current Financial Statements.” The Company assessed the materiality of the misstatement in accordance with SEC Staff Accounting Bulletin No. 99, “Materiality,” and concluded that this misstatement was not material to the Company’s consolidated financial position or results of operations for the prior periods and that amendments of previously filed reports were not required. However, the Company determined that the impact of the corrections would be too significant to record in the third quarter of fiscal 2016. As such, the revision for the correction is reflected in the year ended December 31, 2015 financial information in this Annual Report on Form 10-K. Disclosure of the revised amounts will also be reflected in future filings containing the applicable periods.
 
F-9

 
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
The effect of this revision on the line items within the Company’s consolidated balance sheets as of December 31, 2015 was as follows:
 
   
December 31, 2015
 
 
 
As previously
             
 
 
reported
   
Adjustment
   
As revised
 
Deferred revenue
 
$
7,507,176
   
$
2,459,717
   
$
9,966,893
 
Total current liabilities
   
13,368,329
     
2,459,717
     
15,828,046
 
Total liabilities
   
18,782,659
     
2,459,717
     
21,242,376
 
Accumulated deficit
   
(40,890,017
)
   
(2,459,717
)
   
(43,349,734
)
Stockholders’ equity
 
$
22,645,157
   
$
(2,459,717
)
 
$
20,185,440
 

The effect of this revision on the line items within the Company’s consolidated statements of operations for the year ended December 31, 2015 was as follows:

   
Year Ended
 
   
December 31, 2015
 
   
As previously
             
 
 
reported
   
Adjustment
   
As revised
 
Revenues
 
$
38,614,226
   
$
(432,625
)
 
$
38,181,601
 
Impairment expense
   
25,113,034
     
2,027,092
     
27,140,126
 
Loss from operations
   
(33,931,811
)
   
(2,459,717
)
   
(36,391,528
)
Net loss
 
$
(35,795,554
)
 
$
(2,459,717
)
 
$
(38,255,271
)
Net loss per share:
                       
Basic and Diluted (as adjusted for the Reverse Stock
Split)
 
$
(20.56
)
 
$
(1.43
)
 
$
(21.99
)

The effect of this revision on the line items within the Company’s consolidated statements of cash flows for the year ended December 31, 2015 was as follows:
 
   
Year Ended
 
   
December 31, 2015
 
   
As previously
             
 
 
reported
   
Adjustment
   
As revised
 
Net loss
 
$
(35,795,554
)
 
$
(2,459,717
)
 
$
(38,255,271
)
Adjustments to reconcile net loss to net cash used in
operating activities:
                       
Impairment expense
   
25,113,034
     
2,027,092
     
27,140,126
 
Changes in operating assets and liabilities: deferred revenue
   
(2,571,762
)
   
432,625
     
(2,139,137
)
Cash used in operating activities
 
$
(6,164,168
)
 
$
   
$
(6,164,168
)

Cash and Cash Equivalents - The Company considers cash and cash equivalents to include all short-term, highly liquid investments that are readily convertible to known amounts of cash and have original maturities of three months or less.
 
Short-Term Investments - All highly liquid investments that have an original maturity of greater than 90 days but less than one year at the date of purchase are classified as short-term investments. The Company classifies short-term investments as held to maturity and carries them at amortized cost if the Company has the positive intent and ability to hold the securities to maturity. Short-term investments amounted to $0 and $500,000 at December 31, 2016 and 2015, respectively.

Accounts Receivable - Accounts receivable represent receivables generated from fees earned from customers and advertising revenue. The Company’s policy is to reserve for uncollectible accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable. The Company periodically reviews its accounts receivable to determine whether an allowance for doubtful accounts is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt. Account balances deemed to be uncollectible are charged to the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. As of December 31, 2016 and 2015, the allowance for doubtful accounts amounted to $95,000.
 
F-10

 
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
Incremental Direct Costs - Incremental direct costs incurred in connection with enrolling members in the NAPW Network consist of sales commissions paid to the Company’s direct sales agents. The commissions are deferred and amortized over the term of membership, which is a 12 month period. Amortization of deferred commissions is included in sales and marketing expense in the accompanying consolidated statements of operations. Incremental direct costs amounted to $423,023 and $1,023,916 at December 31, 2016 and 2015, respectively. Amortization expense of deferred commissions amounted to $1,758,000 and $2,252,000 for the years ended December 31, 2016 and 2015, respectively.
 
Property and Equipment - Property and equipment is stated at cost, including any cost to place the property into service, less accumulated depreciation. Depreciation is recorded on a straight-line basis over the estimated useful lives of the assets which currently range from 3 to 5 years. Leasehold improvements are amortized over the shorter of their estimated useful lives or the term of the lease. Maintenance, repairs and minor replacements are charged to operations as incurred; major replacements and betterments are capitalized. The cost of any assets sold or retired and related accumulated depreciation are removed from the accounts at the time of disposition, and any resulting profit or loss is reflected in income or expense for the period.
 
Capitalized Technology Costs - In accordance with Accounting Standards Codification (“ASC”) 350-40, Internal-Use Software, the Company capitalizes certain external and internal computer software costs incurred during the application development stage. The application development stage generally includes software design and configuration, coding, testing and installation activities. Training and maintenance costs are expensed as incurred, while upgrades and enhancements are capitalized if it is probable that such expenditures will result in additional functionality. Capitalized software costs are amortized over the estimated useful lives of the software assets on a straight-line basis, generally not exceeding three years.
  
Business Combinations - ASC 805, Business Combinations (“ASC 805”), applies the acquisition method of accounting for business combinations to all acquisitions where the acquirer gains a controlling interest, regardless of whether consideration was exchanged. ASC 805 establishes principles and requirements for how the acquirer: a) recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any non-controlling interest in the acquiree; b) recognizes and measures the goodwill acquired in the business combination or a gain from a bargain purchase; and c) determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination. Accounting for acquisitions requires the Company to recognize, separately from goodwill, the assets acquired and the liabilities assumed at their acquisition-date fair values. Goodwill as of the acquisition date is measured as the excess of consideration transferred and the net of the acquisition-date fair values of the assets acquired and the liabilities assumed. While the Company uses its best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, the estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, which may be up to one year from the acquisition date, the Company may record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill. Upon the conclusion of the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the consolidated statements of operations.
 
Goodwill and Intangible Assets - The Company accounts for goodwill and intangible assets in accordance with ASC 350, Intangibles – Goodwill and Other (“ASC 350”). ASC 350 requires that goodwill and other intangibles with indefinite lives should be tested for impairment annually or on an interim basis if events or circumstances indicate that the fair value of an asset has decreased below its carrying value.
 
F-11

 
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
Goodwill is tested for impairment at the reporting unit level on an annual basis (December 31 for the Company) and between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying value. The Company considers its market capitalization and the carrying value of its assets and liabilities, including goodwill, when performing its goodwill impairment test. When conducting its annual goodwill impairment assessment, the Company initially performs a qualitative evaluation of whether it is more likely than not that goodwill is impaired. If it is determined by a qualitative evaluation that it is more likely than not that goodwill is impaired, the Company then applies a two-step impairment test. The two-step impairment test first compares the fair value of the Company’s reporting unit to its carrying or book value. If the fair value of the reporting unit exceeds its carrying value, goodwill is not impaired and the Company is not required to perform further testing. If the carrying value of the reporting unit exceeds its fair value, the Company determines the implied fair value of the reporting unit's goodwill and if the carrying value of the reporting unit's goodwill exceeds its implied fair value, then an impairment loss equal to the difference is recorded in the consolidated statements of operations. As a result of the recurring operating losses incurred in NAPW since its acquisition in September 2014, and the recurring losses in the PDN Network, the Company undertook a review of the carrying amount of its goodwill as of December 31, 2015. The Company performed its review based on both qualitative and quantitative factors and determined that carrying value of NAPW’s and PDN’s goodwill exceeding its implied fair value. Accordingly, the Company recorded a goodwill impairment charge of $27,140,126 in the accompanying consolidated statement of operations for the year ended December 31, 2015. There was no impairment of goodwill as of December 31, 2016.
 
The Company periodically reviews the carrying values of its intangible and long lived assets when events or changes in circumstances would indicate that it is more likely than not that their carrying values may exceed their realizable values, and record impairment charges when considered necessary. When circumstances indicate that an impairment may have occurred, the Company tests such assets for recoverability by comparing the estimated undiscounted future cash flows expected to result from the use of such assets and their eventual disposition to their carrying amounts. If the undiscounted future cash flows are less than the carrying amount of the asset, an impairment loss, measured as the excess of the carrying value of the asset over its estimated fair value, is recognized. The cash flow estimates used in such calculations are based on estimates and assumptions, using all available information that management believes is reasonable. Fair value is determined through various valuation techniques, including discounted cash flow models, quoted market values and third-party independent appraisals, as considered necessary. During the years ended December 31, 2016 and 2015, the Company noted no indicators of impairment.
 
Deferred Revenue  Deferred revenue includes customer deposits received prior to performing services which are recognized as revenue when revenue recognition criteria are met.

Treasury Stock – Treasury stock is recorded at cost as a reduction of stockholders’ equity in the accompanying consolidated balance sheets.

Revenue Recognition  Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) services are performed, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.

Membership Fees and Related Services

Membership fees are collected up-front and member benefits become available immediately; however those benefits must remain available over the 12 month membership period. At the time of enrollment, membership fees are recorded as deferred revenue and are recognized as revenue ratably over the 12 month membership period. Members who are enrolled in this plan may cancel their membership in the program at any time and receive a partial refund (amount remaining in deferred revenue) or due to consumer protection legislation, a full refund based on the policies of the member’s credit card company.
 
Revenue from related membership services are derived from fees for development and set-up of a member’s personal on-line profile and/or press release announcements. Fees related to these services are recognized as revenue at the time the on-line profile is complete and press release is distributed.
 
Lead Generation

The Company derives lead generation revenues pursuant to arrangements with for-profit educational centers. Under these arrangements, the Company matches educational centers with potential candidates, pursuant to specific parameters defined in each arrangement. The Company invoices the educational centers on a monthly basis based upon the number of leads provided. Revenues related to lead generation are recognized at the time the educational centers are invoiced.

Recruitment Services
 
The Company’s recruitment services revenue is derived from the Company’s agreements through single and multiple job postings, recruitment media, talent recruitment communities, basic and premier corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing and research and outreach services. Recruitment revenue includes revenue recognized from direct sales to customers for recruitment services and events, as well as revenue from the Company’s direct e-commerce sales. Direct sales to customers are most typically a twelve month contract for services and as such the revenue for each contract is recognized ratably over its twelve month term. Event revenue is recognized in the month that the event takes place and e-commer