UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
———————————
Form 10-Q
———————————
(Mark One)
☒  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the Quarterly Period Ended September 30, 2016
 
OR
☐  Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the Transition Period from ________ to________.
 
Commission file number:  001-35824
 
———————————
Professional Diversity Network, Inc.
(Exact name of Registrant as Specified in Its Charter)
 
———————————
 
Delaware
(State or Other Jurisdiction of Incorporation or Organization)
80-0900177
(I.R.S. Employer Identification No.)
   
801 W. Adams Street, Suite 600, Chicago, Illinois 60607
(Address of Principal Executive Offices) (Zip Code)
 
Telephone:  (312) 614-0950
(Registrant’s Telephone Number, Including Area Code)
 
N/A
(Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes ☒ No ☐
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files)
Yes ☒ No ☐
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large-accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer ☐
 
Accelerated filer ☐
Non-accelerated filer ☐
 
Smaller reporting company ☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ☐ No ☒
 
There were 3,622,851 shares outstanding of the registrant’s common stock as of November 9, 2016.
 
———————————
 

 

 
PROFESSIONAL DIVERSITY NETWORK, INC.
 
FORM 10-Q
FOR THE THREE MONTHS ENDED SEPTEMBER 30, 2016
 
TABLE OF CONTENTS
 
     
Page
PART I
 
1
 
ITEM 1.
FINANCIAL STATEMENTS
1
 
ITEM 2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
24
 
ITEM 3.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
37
 
ITEM 4.
CONTROLS AND PROCEDURES
37
PART II
   
38
 
ITEM 1.
LEGAL PROCEEDINGS
38
 
ITEM 1A.
RISK FACTORS
39
 
ITEM 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
39
 
ITEM 3.
DEFAULTS UPON SENIOR SECURITIES
39
 
ITEM 4.
MINE SAFETY DISCLOSURE
39
 
ITEM 5.
OTHER INFORMATION
40
 
ITEM 6.
EXHIBITS
40
 
i

 
PART I
ITEM 1.          FINANCIAL STATEMENTS
 
Professional Diversity Network, Inc.
CONDENSED CONSOLIDATED BALANCE SHEETS
 
 
 
September 30,
   
December 31,
 
 
 
2016
   
2015
 
 
 
(Unaudited)
    (Revised)  
Current Assets:
           
Cash and cash equivalents
 
$
515,963
   
$
2,070,693
 
Accounts receivable, net
   
1,839,474
     
2,510,530
 
Short-term investments
   
-
     
500,000
 
Incremental direct costs
   
547,616
     
1,023,916
 
Prepaid license fee
   
-
     
112,500
 
Prepaid expenses and other current assets
   
229,689
     
411,592
 
Total current assets
   
3,132,742
     
6,629,231
 
 
               
Property and equipment, net
   
313,622
     
444,398
 
Capitalized technology, net
   
240,463
     
456,523
 
Goodwill
   
20,201,190
     
20,201,190
 
Intangible assets, net
   
9,900,539
     
12,051,839
 
Merchant reserve
   
1,426,927
     
1,260,849
 
Security deposits
   
189,375
     
383,786
 
Other assets
   
1,049,026
     
-
 
Total assets
 
$
36,453,884
   
$
41,427,816
 
 
               
Current Liabilities:
               
Accounts payable
 
$
5,359,151
   
$
4,465,941
 
Accrued expenses
   
1,519,491
     
837,712
 
Deferred revenue
   
6,406,542
     
9,966,893
 
Customer deposits
   
-
     
112,500
 
Promissory note
   
445,000
     
445,000
 
Total current liabilities
   
13,730,184
     
15,828,046
 
 
               
Deferred tax liability
   
3,724,816
     
4,942,908
 
Line of credit – Master Credit Facility, net of unamortized debt issuance costs
   
827,679
     
-
 
Deferred rent
   
55,434
     
45,155
 
Other liabilities
   
47,367
     
426,267
 
Total liabilities
   
18,385,480
     
21,242,376
 
 
               
Commitments and contingencies
               
 
               
Stockholders' Equity
               
Common stock, $0.01 par value; 45,000,000 shares authorized; 1,815,232
 shares issued as of September 30, 2016 and December 31, 2015; and 1,808,628
 shares outstanding as of September 30, 2016 and December 31, 2015
   
18,097
     
18,097
 
Additional paid in capital
   
64,956,199
     
63,554,194
 
Accumulated deficit
   
(46,868,775
)
   
(43,349,734
)
Treasury stock, at cost; 1,048 shares at September 30, 2016 and December 31, 2015
   
(37,117
)
   
(37,117
)
Total stockholders' equity
   
18,068,404
     
20,185,440
 
 
               
Total liabilities and stockholders' equity
 
$
36,453,884
   
$
41,427,816
 
 
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
 
1

 
Professional Diversity Network, Inc.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited)
 
 
 
Three Months Ended
September 30,
   
Nine Months Ended
September 30,
 
 
 
2016
   
2015
   
2016
   
2015
 
 
        (Revised)           (Revised)  
Revenues
                       
Membership fees and related services
 
$
3,748,334
   
$
5,652,873
   
$
13,047,652
   
$
18,885,308
 
Lead generation
   
1,554,370
     
2,334,276
     
4,489,919
     
7,853,402
 
Recruitment services
   
954,887
     
830,250
     
2,295,556
     
2,432,951
 
Product sales and other
   
52,857
     
330,769
     
544,440
     
631,198
 
Consumer advertising and marketing solutions
   
49,719
     
73,011
     
176,771
     
209,097
 
Total revenues
   
6,360,167
     
9,221,179
     
20,554,338
     
30,011,956
 
 
                               
Costs and expenses:
                               
Cost of revenues
   
745,159
     
1,464,214
     
2,433,550
     
4,647,520
 
Sales and marketing
   
3,064,454
     
5,132,077
     
10,314,145
     
17,226,640
 
General and administrative
   
3,010,862
     
3,748,138
     
9,428,493
     
11,593,955
 
Impairment expense
   
-
     
26,744,249
     
-
     
26,744,249
 
Depreciation and amortization
   
819,894
     
925,684
     
2,498,136
     
2,730,880
 
Loss on sale of property and equipment
   
-
     
32,649
     
-
     
32,649
 
Total costs and expenses
   
7,640,369
     
38,047,011
     
24,674,324
     
62,975,893
 
 
                               
Loss from operations
   
(1,280,202
)
   
(28,825,832
)
   
(4,119,986
)
   
(32,963,937
)
 
                               
Other (expense) income
                               
Interest expense
   
(215,781
)
   
(9,229
)
   
(216,948
)
   
(84,339
)
Interest and other income
   
150
     
2,382
     
801
     
25,566
 
Other income (expense), net
   
(215,631
)
   
(6,847
)
   
(216,147
)
   
(58,773
)
 
                               
Change in fair value of warrant liability
   
(401,000
)
   
2,224
     
(401,000
)
   
93,784
 
 
                               
Loss before income tax benefit
   
(1,896,833
)
   
(28,830,455
)
   
(4,737,133
)
   
(32,928,926
)
Income tax expense (benefit)
   
(623,699
)
   
2,976,217
     
(1,218,092
)
   
1,509,395
Net loss
 
$
(1,273,134
)
 
$
(31,806,672
)
 
$
(3,519,041
)
 
$
(34,438,321
)
 
                               
Net loss per common share, basic and diluted
 
$
(0.70
)
 
$
(17.59
)
 
$
(1.94
)
 
$
(20.05
)
 
                               
Weighted average shares used in computing net loss
 per common share:
                               
Basic and diluted
   
1,809,676
     
1,808,099
     
1,809,676
     
1,717,816
 
 
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
 
2

 
Professional Diversity Network, Inc.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
 
 
 
Nine Months Ended September 30,
 
 
 
2016
   
2015
 
Cash flows from operating activities:
        (Revised)  
Net loss
 
$
(3,519,041
)
 
$
(34,438,321
)
Adjustments to reconcile net loss to net cash used in operating activities:
               
Depreciation and amortization
   
2,498,136
     
2,730,880
 
Deferred tax benefit
   
(1,218,092
)
   
1,509,395
 
Gain on lease cancellation
   
(423,998
)
   
-
 
Impairment expense
   
-
     
26,744,249
 
Stock-based compensation expense
   
217,547
     
350,667
 
Amortization of deferred financing costs
   
156,594
     
-
 
Amortization of prepaid license fees
   
112,500
     
168,750
 
Amortization of premium on short-term investments, net
   
-
     
76,878
 
Amortization of customer deposits
   
(112,500
)
   
(168,750
)
Change in fair value of warrant liability
   
401,000
     
(93,784
)
Accretion of debt discount
   
-
     
7,814
 
Loss on sale of property and equipment
   
-
     
32,649
 
Changes in operating assets and liabilities:
               
Accounts receivable
   
671,056
     
886,810
 
Prepaid expenses and other current assets
   
181,903
     
(682,541
)
Incremental direct costs
   
476,300
     
(184,420
)
Accounts payable
   
893,210
     
(1,630,793
)
Accrued expenses
   
681,779
     
1,510,273
 
Deferred revenue
   
(3,560,351
)
   
(1,089,802
)
Deferred rent
   
10,279
     
63,267
 
Other liabilities
   
45,098
     
-
 
Net cash used in operating activities
   
(2,488,580
)
   
(4,206,779
)
 
               
Cash flows from investing activities:
               
Proceeds from maturities of short-term investments
   
500,000
     
5,297,000
 
Purchases of short-term investments
   
-
     
(925,000
)
Costs incurred to develop technology
   
-
     
(393,385
)
Purchases of property and equipment
   
-
     
(53,596
)
Security deposit
   
194,411
     
(14,952
)
Net cash provided by investing activities
   
694,411
     
3,910,067
 
 
               
Cash flows from financing activities:
               
Proceeds from the sale of common stock
   
-
     
5,235,300
 
Repayment of note payable
   
-
     
(1,294,753
)
Payment of offering costs
   
-
     
(670,877
)
Proceeds from line of credit
   
1,942,625
     
-
 
Payment of debt issuance costs related to Master Credit Facility
   
(488,082
)
   
-
 
Payment of deferred offering costs related to CFL Transaction
   
(1,049,026
)
   
-
 
Merchant reserve
   
(166,078
)
   
(400,000
)
Shares repurchased on vesting of restricted stock
   
-
     
(195,976
)
Payments of capital leases
   
-
     
(15,232
)
Net cash provided by financing activities
   
239,439
     
2,658,462
 
 
               
Net (decrease) increase in cash and cash equivalents
   
(1,554,730
)
   
2,361,750
 
Cash and cash equivalents, beginning of period
   
2,070,693
     
1,519,467
 
Cash and cash equivalents, end of period
 
$
515,963
   
$
3,881,217
 
 
               
Supplemental disclosures of other cash flow information:
               
Cash paid for income taxes
 
$
4,605
   
$
4,631
 
Cash paid for interest
 
$
21,740
   
$
-
 
                 
                 
                 
Non-cash investing and financing activities:
               
Issuance of warrants in connection with Master Credit Facility
 
$
783,458
   
$
-
 
Reclassification of derivative liability to additional paid in capital
 
$
781,000
   
$
-
 
Working capital adjustment to note payable
 
$
-
   
$
32,281
 
Increase in goodwill resulting from NAPW legal settlement
 
$
-
   
$
133,693
 
 
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
 
3

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
1. Description of Business
 
Professional Diversity Network, Inc. is both the operator of the Professional Diversity Network (the “Company,” “we,” “our,” “us,” “PDN Network,” “PDN” or the “Professional Diversity Network”) and a holding company for NAPW, Inc., a wholly-owned subsidiary of the Company and the operator of the National Association of Professional Women (the “NAPW Network” or “NAPW”), as well as Noble Voice LLC and Compliant Lead LLC (collectively, “Noble Voice”), each of which is a wholly-owned subsidiary of the Company and together provide career consultation services. The Company is a corporation organized under the laws of Delaware, originally formed as IH Acquisition, LLC under the laws of the State of Illinois on October 3, 2003. The PDN Network operates online professional networking communities with career resources specifically tailored to the needs of different diverse cultural groups including: Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, Lesbians, Gay, Bisexual and Transgender (LGBT), and Students and Graduates seeking to transition from education to career. The networks’ purposes, among others, are to assist its registered users in their efforts to connect with like-minded individuals, identify career opportunities within the network and connect with prospective employers. The Company’s technology platform is integral to the operation of its business. The NAPW Network is an exclusive women-only professional networking organization, whereby its members can develop their professional networks, further their education and skills, and promote their business and career accomplishments. NAPW provides its members with opportunities to network and develop valuable business relationships with other professionals through its website, as well as at events hosted at its local chapters across the country. The Noble Voice division typically conducts over 24,000 career consultations per week. Noble Voice monetizes these consultations by using proprietary technology to drive inexpensive online traffic to our offline call center and generating value-added leads for the Company’s strategic partners who provide continuing education and career services.

Reverse Stock Split and Increase in Authorized Shares

On September 27, 2016, the Company effected a 1-for-8 reverse stock split of its common stock (“Reverse Stock Split”) and proportionately reduced the number of shares of common stock the Company is authorized to issue. The par value of the Company’s common stock remained the same. As a result of the Reverse Stock Split, every eight shares of common stock was combined into one share of common stock. Immediately after the September 27, 2016 effective date, the Company had 1,808,628 shares of common stock outstanding. All share and per share amounts have been retroactively restated to reflect the Reverse Stock Split.

On October 17, 2016, following the approval of its stockholders, the Company amended its Amended and Restated Certificate of Incorporation in order to increase the number of authorized shares of its common stock to 45,000,000 shares.

2. Liquidity, Financial Condition and Management’s Plans
 
At September 30, 2016, the Company’s principal sources of liquidity were its cash and cash equivalents, the net proceeds from its 2015 public offering and the Master Credit Facility (as defined in Note 6) with White Winston, as described in Note 6. As discussed in Note 14, in November 2016, the Company received net proceeds from the closing of the CFL Transaction (as defined in Note 8) and terminated the Master Credit Facility.
 
The Company had an accumulated deficit of approximately $46,869,000 at September 30, 2016. During the nine months ended September 30, 2016, the Company generated a net loss of approximately $3,519,000, used cash in operations of approximately $2,489,000, and the Company expects that it will continue to generate operating losses for the foreseeable future. At September 30, 2016, the Company had a cash balance of approximately $516,000. Total revenues were approximately $6,360,000 and $9,221,000 for the three months ended September 30, 2016 and 2015, respectively, and approximately $20,554,000 and $30,012,000 for the nine months ended September 30, 2016 and 2015, respectively. The Company had a working capital deficit of approximately $10,597,000 and $9,199,000 at September 30, 2016 and December 31, 2015, respectively.
 
The Company is closely monitoring operating costs and capital requirements and has developed an operating plan for 2016. The Company is making cost reductions in the areas of its staffing levels and operating budgets. In addition, on March 30, 2016, the Company entered into a Master Credit Facility pursuant to which it was granted a revolving credit facility in the principal amount up to the lesser of $5,000,000 or 75% of the outstanding balance of eligible customer receivables, or, if requested, the lender may approve discretionary drawdowns under the facility. On June 30, 2016, the Company closed the Master Credit Facility and received an initial disbursement of $1,572,576 (before reduction of related fees and expenses) (see Note 6). During the three months ended September 30, 2016, the Company received additional advances in the aggregate amount of $370,050. As of September 30, 2016, the Company had drawn approximately $791,000 more than its availability under the Master Credit Facility. As described in Note 14, on November 7, 2016, in connection with the Share Issuance described below, the Company repaid all outstanding obligations under the Master Credit Facility and terminated the Master Credit Facility.
 
4

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
On November 7, 2016, the Company consummated the issuance and sale of 1,777,417 shares of the Company’s common stock to Cosmic Forward Limited at a price of $9.60 per share (“Share Issuance”) (see Note 14). In addition, on November 7, 2016, the Company completed the purchase of 312,500 shares of its common stock at a price of $9.60 per share (“Tender Offer”) (see Note 14). The Company received total gross proceeds of $17,100,000 from the Share Issuance, or $14,100,000 after giving effect to the payment for the 312,500 shares of common stock from the Tender Offer. The Company received approximately $9,000,000 in net proceeds from the Share Issuance, after repayment of all amounts outstanding under the Master Credit Facility and the payment of transaction-related expenses.
 
Management believes that its available funds and cash flow from operations will be sufficient to meet its working capital requirements for the next twelve months from the date of this filing. However, there can be no assurances that the plans and actions proposed by management will be successful, that the Company will generate anticipated revenues, or that unforeseen circumstances will not require additional funding sources in the future or effectuate plans to conserve liquidity. Future efforts to raise additional funds may not be successful or they may not be available on acceptable terms, if at all. 
3. Summary of Significant Accounting Policies
 
Basis of Presentation  The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is management’s opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.
 
The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2015 as filed with the SEC on March 30, 2016 and amended May 4, 2016 (the “Annual Report”), which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2015 and 2014. The financial information as of December 31, 2015 is derived from the audited financial statements presented in the Annual Report. The interim results for the nine months ended September 30, 2016 are not necessarily indicative of the results to be expected for the year ending December 31, 2016 or for any future interim periods.

Use of Estimates The preparation of unaudited condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the unaudited condensed consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.

Making estimates requires management to exercise significant judgment.  It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future intervening events. Accordingly, the actual results could differ significantly from estimates.
 
5

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
Significant estimates underlying the financial statements include the fair value of acquired assets and liabilities associated with acquisitions; assessment of goodwill, other intangible assets and long-lived assets for impairment; allowances for doubtful accounts and assumptions related to the valuation of stock-based compensation.
 
Principles of Consolidation The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
 
Revision of Financial Statements – During the preparation of the Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2016, the Company determined that it had incorrectly recorded a discount against certain deferred revenue acquired in the acquisition of NAPW on September 24, 2014 and miscalculated amortization of such deferred revenue during the quarter ended March 31, 2015. The error resulted in an understatement of “Deferred revenue” and “Goodwill” recorded in the acquisition and subsequently resulted in an overstatement of “Revenues” and an understatement of “Impairment expense” and “Net loss” during each of the quarterly periods during the year ended December 31, 2015 and for the year ended December 31, 2015. The Company assessed the materiality of the misstatement in accordance with SEC Staff Accounting Bulletin No. 99, “Materiality,” and concluded that this misstatement was not material to the Company’s consolidated financial position or results of operations for the prior periods and that amendments of previously filed reports were not required. However, the Company determined that the impact of the corrections would be too significant to record in the third quarter of fiscal 2016. As such, the revision for the correction is reflected in the three and nine months ended September 30, 2015 financial information in this Quarterly Report on Form 10‑Q. Disclosure of the revised amounts will also be reflected in future filings containing the applicable periods.
 
The effect of this revision on the line items within the Company’s condensed consolidated balance sheets as of December 31, 2015 was as follows:
 
   
December 31, 2015
 
   
As previously
             
   
reported
   
Adjustment
   
As revised
 
Deferred revenue
 
$
7,507,176
   
$
2,459,717
   
$
9,966,893
 
Total current liabilities
   
13,368,329
     
2,459,717
     
15,828,046
 
Total liabilities
   
18,782,659
     
2,459,717
     
21,242,376
 
Accumulated deficit
   
(40,890,017
)
   
(2,459,717
)
   
(43,349,734
)
Stockholders’ equity
 
$
22,645,157
   
$
(2,459,717
)
 
$
20,185,440
 

The effect of this revision on the line items within the Company’s condensed consolidated statements of operations and comprehensive loss for the three and nine months ended September 30, 2015 was as follows:
 
   
Three Months Ended
 
   
September 30, 2015
 
   
As previously
             
   
reported
   
Adjustment
   
As revised
 
Revenues
 
$
9,343,312
   
$
(122,133
)
 
$
9,221,179
 
Impairment expense
   
24,717,157
     
2,027,092
     
26,744,249
 
Loss from operations
   
(26,676,607
)
   
(2,149,225
)
   
(28,825,832
)
Net loss
 
$
(29,657,447
)
 
$
(2,149,225
)
 
$
(31,806,672
)
Net loss per share:
                       
Basic and Diluted (as adjusted for the Reverse Stock Split)
 
$
(16.40
)
 
$
(1.19
)
 
$
(17.59
)
 
   
Nine Months Ended
 
   
September 30, 2015
 
   
As previously
             
   
reported
   
Adjustment
   
As revised
 
Revenues
 
$
30,444,581
   
$
(432,625
)
 
$
30,011,956
 
Impairment expense
   
24,717,157
     
2,027,092
     
26,744,249
 
Loss from operations
   
(30,504,220
)
   
(2,459,717
)
   
(32,963,937
)
Net loss
 
$
(31,978,604
)
 
$
(2,459,717
)
 
$
(34,438,321
)
Net loss per share:
                       
Basic and Diluted (as adjusted for the Reverse Stock Split)
 
$
(18.62
)
 
$
(1.43
)
 
$
(20.05
)

The effect of this revision on the line items within the Company’s condensed consolidated statements of cash flows for the nine months ended September 30, 2015 was as follows:
 
6

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
   
Nine Months Ended
 
   
September 30, 2015
 
   
As previously
             
   
reported
   
Adjustment
   
As revised
 
Net loss
 
$
(31,978,604
)
 
$
(2,459,717
)
 
$
(34,438,321
)
Adjustments to reconcile net loss to net cash used in operating activities:
                       
Impairment expense
   
24,717,157
     
2,027,092
     
26,744,249
 
Changes in operating assets and liabilities: deferred revenue
   
(1,522,427
)
   
432,625
     
(1,089,802
)
Cash used in operating activities
 
$
(4,206,779
)
 
$
   
$
(4,206,779
)

Short-Term Investments  All highly liquid investments that have an original maturity of greater than 90 days but less than one year at the date of purchase are classified as short-term investments. The Company classifies short-term investments as held to maturity and carries them at amortized cost if the Company has the positive intent and ability to hold the securities to maturity.

Revenue Recognition  Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) services are performed, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.

Membership Fees and Related Services

Membership fees are collected up-front and member benefits become available immediately; however those benefits must remain available over the 12 month membership period. At the time of enrollment, membership fees are recorded as a liability under deferred revenue and are recognized as revenue ratably over the 12 month membership period. Members who are enrolled in this plan may cancel their membership in the program at any time and receive a partial refund (amount remaining in deferred revenue) or due to consumer protection legislation, a full refund based on the policies of the member’s credit card company.
 
Revenue from related membership services are derived from fees for development and set-up of a member’s personal on-line profile and/or press release announcements. Fees related to these services are recognized as revenue at the time the on-line profile is complete and press release is distributed.
 
Lead Generation

The Company derives lead generation revenues pursuant to arrangements with for-profit educational centers. Under these arrangements, the Company matches educational centers with potential candidates, pursuant to specific parameters defined in each arrangement. The Company invoices the educational centers on a monthly basis based upon the number of leads provided. Revenues related to lead generation are recognized at the time the educational centers are invoiced.

Recruitment Services
 
The Company’s recruitment services revenue is derived from the Company’s agreements through single and multiple job postings, recruitment media, talent recruitment communities, basic and premier corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing and research and outreach services. Recruitment revenue includes revenue recognized from direct sales to customers for recruitment services and events, as well as revenue from the Company’s direct e-commerce sales. Direct sales to customers are most typically a twelve month contract for services and as such the revenue for each contract is recognized ratably over its twelve month term. Event revenue is recognized in the month that the event takes place and e-commerce sales are for one month job postings and the revenue from those sales are recognized in the month the sale is made.
 
7

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
Product Sales and Other Revenue

Products offered to members relate to custom made plaques and an annual registry book. Product sales are recognized as liabilities under deferred revenue at the time the initial order is placed. Revenue is then recognized at the time these products are shipped. The Company’s shipping and handling costs are included in cost of sales in the accompanying condensed consolidated statements of comprehensive loss.
 
Consumer Advertising and Marketing Solutions
 
The Company provides career opportunity services to its various partner organizations through advertising and job postings on their websites. The Company works with its partners to develop customized websites and job boards where the partners can generate advertising, job postings and career services to their members, students and alumni. Partner revenue is recognized as jobs are posted to their hosted sites.

Advertising and Marketing Expenses Advertising and marketing expenses are expensed as incurred or the first time the advertising takes place. The production costs of advertising are expensed the first time the advertising takes place. For the three months ended September 30, 2016 and 2015, the Company incurred advertising and marketing expenses of approximately $657,000 and $1,506,000, respectively. For the nine months ended September 30, 2016 and 2015, the Company incurred advertising and marketing expenses of approximately $1,842,000 and $4,227,000, respectively. These amounts are included in sales and marketing expenses in the accompanying condensed consolidated statements of comprehensive loss. At September 30, 2016 and December 31, 2015, there were no prepaid advertising expenses recorded in the accompanying condensed consolidated balance sheets.

Net Loss per Share The Company computes basic net loss per share by dividing net loss per share available to common stockholders by the weighted average number of common shares outstanding for the period and excludes the effects of any potentially dilutive securities. Diluted earnings per share, if presented, would include the dilution that would occur upon the exercise or conversion of all potentially dilutive securities into common stock using the “treasury stock” and/or “if converted” methods as applicable. The computation of basic net loss per share for the three and nine months ended September 30, 2016 and 2015 excludes the potentially dilutive securities summarized in the table below because their inclusion would be anti-dilutive.
 
 
 
2016
 
 
2015
 
Warrants to purchase common stock
 
 
514,064
 
 
 
45,314
 
Stock options
 
 
72,886
 
 
 
19,732
 
Unvested restricted stock
 
 
5,556
 
 
 
25,002
 
 
 
 
592,506
 
 
 
90,048
 
  
Recently Issued Accounting Pronouncements

In October 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2016-17, “Consolidation (Topic 810): Interests Held through Related Parties That Are under Common Control” (“ASU 2016-17”). ASU 2016-17 changes how a reporting entity that is a decision maker should consider indirect interests in a variable interest entity (“VIE”) held through an entity under common control. If a decision maker must evaluate whether it is the primary beneficiary of a VIE, it will only need to consider its proportionate indirect interest in the VIE held through a common control party. ASU 2016-17 amends ASU 2015-02 and currently directs the decision maker to treat the common control party’s interest in the VIE as if the decision maker held the interest itself. ASU 2016-17 is effective for public business entities in fiscal years beginning after December 15, 2016, including interim periods within those fiscal years, with early adoption permitted. The Company does not anticipate that the adoption of ASU 2016-17 will have a material effect on its financial position or results of operations.

In October 2016, the FASB issued ASU No. 2016-16, “Income Taxes (Topic 740)” (“ASU 2016-16”), which reduces the complexity in the accounting standards by allowing the recognition of current and deferred income taxes for an intra-entity asset transfer, other than inventory, when the transfer occurs. This guidance is effective for fiscal years beginning after December 15, 2017, and interim periods within those fiscal years, with early adoption permitted using a modified retrospective transition approach. The Company is currently assessing the impact of the adoption of this guidance on its consolidated financial statements.
 
8

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
In August 2016, the FASB issued ASU No. 2016-15, “Statement of Cash Flows: Clarification of Certain Cash Receipts and Cash Payments” (“ASU 2016-15”), which eliminates the diversity in practice related to the classification of certain cash receipts and payments in the statement of cash flows, by adding or clarifying guidance on eight specific cash flow issues: debt prepayment or debt extinguishment costs; settlement of zero-coupon debt instruments or other debt instruments with coupon interest rates that are insignificant in relation to the effective interest rate of the borrowing; contingent consideration payments made after a business combination; proceeds from the settlement of insurance claims; proceeds from the settlement of corporate-owned life insurance policies (including bank-owned life insurance policies); distributions received from equity method investees; beneficial interests in securitization transactions; and separately identifiable cash flows and application of the predominance principle. ASU 2016-15 is effective for annual and interim periods beginning after December 15, 2017 and early adoption is permitted. ASU 2016-15 provides for retrospective application for all periods presented. The Company is currently evaluating the impact of the new guidance on its consolidated financial statements.

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments Credit Losses” (“ASU 2016-13”). ASU 2016-13 introduces a new model for estimating credit losses for certain types of financial instruments, including loans receivable, held-to-maturity debt securities and net investments in direct financing leases, amongst other financial instruments. ASU 2016-13 also modifies the impairment model for available-for-sale debt securities and expands the disclosure requirements regarding an entity’s assumptions, models, and methods for estimating the allowance for losses. ASU 2016-13 is effective for public business entities in fiscal years beginning after December 15, 2019, including interim periods within those fiscal years, with early application of the guidance permitted. The Company is currently evaluating the impact of the new guidance on its consolidated financial statements.

In May 2016, the FASB issued ASU No. 2016-12, “Revenue from Contracts with Customers (Topic 606) – Narrow-Scope Improvements and Practical Expedients” (“ASU 2016-12”), which further amended ASU 2016-09 by providing additional clarity in recognizing revenue from contracts that have been modified prior to the transition period to the new standard, as well as providing additional disclosure requirements for businesses and other organizations that make the transition to the new standard by adjusting amounts from prior reporting periods via retrospective application. The Company is continuing to evaluate the expected impact of this standard on its consolidated financial statements.
 
In April 2016, the FASB issued ASU No. 2016-10, “Revenue from Contracts with Customers (Topic 606): Identifying Performance Obligations and Licensing” (“ASU 2016-10”). ASU 2016-10 clarifies two aspects of Topic 606: (a) identifying performance obligations; and (b) the licensing implementation guidance. The update is effective for annual periods beginning after December 15, 2017 including interim reporting periods therein. The Company is currently evaluating the impact of the new guidance on its consolidated financial statements.
 
In March 2016, the FASB issued ASU No. 2016-09, “Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting” (“ASU 2016-09”). ASU 2016-09 was issued as part of the FASB’s simplification initiative and affects all entities that issue share-based payment awards to their employees. The amendments in this update cover such areas as the recognition of excess tax benefits and deficiencies, the classification of those excess tax benefits on the statement of cash flows, an accounting policy election for forfeitures, the amount an employer can withhold to cover income taxes and still qualify for equity classification and the classification of those taxes paid on the statement of cash flows. ASU 2016-09 is effective for annual and interim periods beginning after December 15, 2016. This guidance can be applied either prospectively, retrospectively or using a modified retrospective transition method, depending on the area covered in this update. Early adoption is permitted. The Company does not believe the adoption of this guidance will have a material effect on its consolidated financial statements.
 
9

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
In March 2016, the FASB issued ASU No. 2016-08, “Revenue from contracts with customers (Topic 606): Principal versus Agent Considerations Reporting Revenue Gross versus Net.” The amendments are intended to improve the operability and understandability of the implementation guidance on principal versus agent considerations by amending certain existing illustrative examples and adding additional illustrative examples to assist in the application of the guidance. The effective date and transition of these amendments is the same as the effective date and transition of ASU 2014-09. Public entities should apply the amendments in ASU 2014-09 for annual reporting periods beginning after December 15, 2017, including interim reporting periods therein. Private entities must apply the amendments one year later. The Company is currently evaluating the impact of the new guidance on its consolidated financial statements.

In February 2016, the FASB issued new lease accounting guidance ASU No. 2016-02, “Leases” (“ASU 2016-02”). Under the new guidance, at the commencement date, lessees will be required to recognize a lease liability, which is a lessee‘s obligation to make lease payments arising from a lease, measured on a discounted basis; and a right-of-use asset, which is an asset that represents the lessee’s right to use, or control the use of, a specified asset for the lease term. The new guidance is not applicable for leases with a term of 12 months or less. Lessor accounting is largely unchanged. Public business entities should apply the amendments in ASU 2016-02 for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. Early application is permitted upon issuance. Lessees (for capital and operating leases) and lessors (for sales-type, direct financing, and operating leases) must apply a modified retrospective transition approach for leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements. The modified retrospective approach would not require any transition accounting for leases that expired before the earliest comparative period presented. Lessees and lessors may not apply a full retrospective transition approach. The Company is currently evaluating the impact of the new guidance on its consolidated financial statements.
 
In August 2014, the FASB issued ASU 2014-15, “Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern” (“ASU 2014-15”). ASU 2014-15 provides guidance on management’s responsibility in evaluating whether there is substantial doubt about a company’s ability to continue as a going concern and about related footnote disclosures. For each reporting period, management will be required to evaluate whether there are conditions or events that raise substantial doubt about a company’s ability to continue as a going concern within one year from the date the financial statements are issued. The amendments in ASU 2014-15 are effective for annual reporting periods ending after December 15, 2016, and for annual and interim periods thereafter. Early adoption is permitted. The Company will adopt the methodologies prescribed by ASU 2014-15 by the date required, and does not anticipate that the adoption of ASU 2014-15 will have a material effect on its financial position or results of operations.
 
In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers” (“ASU 2014-09”). ASU 2014-09 provides guidance for revenue recognition and affects any entity that either enters into contracts with customers to transfer goods or services or enters into contracts for the transfer of nonfinancial assets and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition,” and most industry-specific guidance. The core principle of ASU 2014-09 is the recognition of revenue when a company transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled to in exchange for those goods or services. ASU 2014-09 defines a five-step process to achieve this core principle and, in doing so, companies will need to use more judgment and make more estimates than under the current guidance. These may include identifying performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-09 was initially effective for fiscal years beginning after December 15, 2017 and interim periods therein, using either of the following transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which includes additional footnote disclosures). Early adoption is not permitted. The Company is currently evaluating the method and impact the adoption of ASU 2014-09 will have on the Company’s consolidated financial statements and disclosures. In July 2015, the FASB deferred the effective date of ASU 2014-09 for one year, and proposed some modifications to the original provisions.
 
4. Capitalized Technology
 
Capitalized Technology, net is as follows:
 
 
September 30,
2016
   
December 31,
2015
 
Capitalized cost:
           
Balance, beginning of period
 
$
1,888,791
   
$
1,469,432
 
Additional capitalized cost
   
-
     
419,359
 
Balance, end of period
 
$
1,888,791
   
$
1,888,791
 
 
               
                 
Accumulated amortization:
               
Balance, beginning of period
 
$
1,432,268
   
$
943,362
 
Provision for amortization
   
216,060
     
488,906
 
Balance, end of period
 
$
1,648,328
   
$
1,432,268
 
Capitalized Technology, net
 
$
240,463
   
$
456,523
 
 
10

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
Amortization expense of $62,495 and $153,984 for the three months ended September 30, 2016 and 2015, respectively, and $216,060 and $335,585 for the nine months ended September 30, 2016 and 2015, respectively, is recorded in depreciation and amortization expense in the accompanying condensed consolidated statements of operations and comprehensive loss.
 
5. Intangible Assets

Intangible assets, net is as follows:

September 30, 2016
 
Useful Lives
(Years)
   
Gross
Carrying
Amount
   
Accumulated
Amortization
   
Net Carrying
Amount
 
Long-lived intangible assets:
                       
Sales Process
   
10
   
$
3,970,000
   
$
(799,514
)
 
$
3,170,486
 
Paid Member Relationships
   
5
     
890,000
     
(358,472
)
   
531,528
 
Member Lists
   
5
     
8,957,000
     
(3,607,681
)
   
5,349,319
 
Developed Technology
   
3
     
978,000
     
(636,666
)
   
341,334
 
Trade Name/Trademarks
   
4
     
480,000
     
(239,861
)
   
240,139
 
Customer Relationships
   
5
     
280,000
     
(102,667
)
   
177,333
 
 
           
15,555,000
     
(5,744,861
)
   
9,810,139
 
Indefinite-lived intangible assets:
                               
Trade Name
                           
90,400
 
 
                               
Intangible assets, net
                         
$
9,900,539
 
 
December 31, 2015
 
Useful Lives
(Years)
   
Gross
Carrying
Amount
   
Accumulated
Amortization
   
Net Carrying
Amount
 
Long-lived intangible assets:
                       
Sales Process
   
10
   
$
3,970,000
   
$
(501,764
)
 
$
3,468,236
 
Paid Member Relationships
   
5
     
890,000
     
(224,972
)
   
665,028
 
Member Lists
   
5
     
8,957,000
     
(2,264,131
)
   
6,692,869
 
Developed Technology
   
3
     
978,000
     
(392,167
)
   
585,833
 
Trade Name/Trademarks
   
4
     
480,000
     
(149,860
)
   
330,140
 
Customer Relationships
   
5
     
280,000
     
(60,667
)
   
219,333
 
 
           
15,555,000
     
(3,593,561
)
   
11,961,439
 
Indefinite-lived intangible assets:
                               
Trade Name
                           
90,400
 
 
                               
Intangible assets, net
                         
$
12,051,839
 

Future annual estimated amortization expense is summarized as follows:

Years ending December 31,
     
2016 (three months)
 
$
717,100
 
2017
   
2,802,233
 
2018
   
2,563,872
 
2019
   
1,846,697
 
2020
   
397,000
 
2021
   
397,000
 
Thereafter
   
1,086,237
 
 
 
$
9,810,139
 
 
11

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
Amortization expense of $717,100 for the three months ended September 30, 2016 and 2015 and $2,151,300 and $2,165,286 for the nine months ended September 30, 2016 and 2015, respectively, is recorded in depreciation and amortization expense in the accompanying condensed consolidated statements of operations and comprehensive loss.

6. Master Credit Facility

At September 30, 2016, the Company’s Master Credit Facility is comprised of the following:
 
Total Master Credit Facility
 
$
1,942,625
 
Less: Unamortized debt issuance costs
   
(1,114,946
)
Total Master Credit Facility, net of unamortized debt issuance costs
   
827,679
 
Less: Current portion of Master Credit Facility
   
-
 
Long-term portion
 
$
827,679
 

On March 30, 2016, the Company entered into a Master Credit Facility with White Winston Select Asset Funds, LLC (“White Winston”), a private investment fund, pursuant to which the Company was granted a revolving credit facility (the “Master Credit Facility”) in the aggregate amount of up to $5,000,000. On June 30, 2016 (the “Closing Date”), the Company closed the Master Credit Facility and an initial disbursement of $1,572,576 (before reduction of related fees and expenses, or $1,022,623 of net proceeds) was made pursuant to the Master Credit Facility. Advances under the Master Credit Facility were issued at 95% of par value (the “Debt Discount”), with such Debt Discount deducted from the gross amount of the proceeds available under the Master Credit Facility at Closing and recorded as a debt issuance cost. White Winston could make advances under the Master Credit Facility provided that the aggregate principal amount outstanding under the Master Credit Facility did not exceed 75% of the then-outstanding balance of the Company’s customer receivables (as defined in the Master Credit Facility). During the three months ended September 30, 2016, the Company received additional advances in the aggregate amount of $370,050. With the discretionary approval of White Winston, as of September 30, 2016, the Company had drawn approximately $791,000 more than its availability under the Master Credit Facility. The Company could also request, subject to White Winston’s discretionary approval, additional advances that would be exempt from the limitation of eligible receivables. The Master Credit Facility originally matured on June 30, 2018 and bore interest at a rate of 8.0% per annum. Interest was payable monthly in arrears. In addition, from and after the first anniversary of the date of the Master Credit Facility and continuing until the Master Credit Facility was repaid in full, the Company was required to pay an additional fee of 3.0% on the average daily unborrowed portion of the Master Credit Facility. The fee was payable quarterly in arrears. As more fully discussed in Note 14, on November 7, 2016, in connection with the closing of the Share Issuance, the Company repaid in full all amounts owing under the Mater Credit Facility and terminated the Master Credit Facility and the related Board Representation Agreement.
 
The Company granted White Winston a first priority lien in all tangible and intangible property now owned by the Company or to be acquired in the future, including all receivables and all of the outstanding ownership interests in each of the Company’s subsidiaries. In addition, the Company established a cash collateral account, pursuant to which all revenues and payments due to the Company were deposited into such account and acted as security for the Master Credit Facility. The Company had unrestricted access to the cash collateral account.
 
Pursuant to the terms of the Master Credit Facility, on June 30, 2016, the Company issued to White Winston warrants to purchase up to (i) 125,000 shares of the Company’s common stock at a price of $2.00 per share (the “Fixed $2.00 Warrant”); (ii) 218,750 shares of the Company’s common stock at a price of $2.00 per share (the “Pro Rata Warrant”), provided that the number of shares for which the Pro Rata Warrants were exercisable would be pro-rata based on the ratio of the actual advances made under the Master Credit Facility to the aggregate face amount of the Master Credit Facility and (iii) 125,000 shares of the Company’s common stock at a price of $20.00 per share (the “Fixed $20.00 Warrant”). The Fixed $2.00 Warrant and the Pro Rata Warrant are exercisable for five years from the date of issuance and the Fixed $20.00 Warrant is exercisable for five years beginning on December 30, 2016.
 
12

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
Pursuant to the terms of a Board Representation Agreement between the Company and White Winston, White Winston had the right to designate nominees for election to the Company’s Board of Directors from the date the principal amount outstanding under the Master Credit Facility first exceeded $2,000,000 until such time as White Winston’s interest (as defined in the Board Representation Agreement) fell below five percent for 60 consecutive days. The number of nominees that White Winston was entitled to designate was determined in accordance with the terms of the Board Representation Agreement and, provided that no event of default had occurred, could not exceed two nominees. If an event of default had occurred and was continuing, White Winston had the right to designate two additional nominees for election to the Company’s Board of Directors. However, the aggregate number of nominees that White Winston was entitled to designate in no event could exceed (i) 50 percent of the number of directors, rounded down to the nearest whole number, if the Board is comprised of an odd number of Directors, and (ii) one less than half of the number of Directors, if the Board is comprised of an even number of Directors.

The Company determined the fair value of the Fixed $2.00 Warrant and Fixed $20.00 Warrant issued to White Winston to be $272,133 using the Black-Scholes option-pricing model with the following assumptions: (1) expected volatility of 54.63%, (2) risk-free interest rate of 1.01% and (3) expected life of five years.

The Company determined that the Pro Rata Warrant should be treated as a derivative liability in accordance with ASC 815-40, “Derivatives and Hedging, Contracts in Entity’s Own Equity,” due to the variable number of shares issuable. Accordingly, the Pro Rata Warrant was initially recorded at fair value, with changes in the fair value of the liability recorded in other income/expense in the accompanying condensed consolidated statements of operations and comprehensive loss. The Company determined the fair value of the Pro Rata Warrant issued to White Winston on June 30, 2016 to be $511,325, of which $380,000 was valued as the portion attributable to the unexercisable Pro Rata Warrant using the Monte Carlo model with the following assumptions: (1) expected volatility of 100.00%, (2) risk-free interest rate of 1.01% and (3) expected life of five years. The Company recorded a $401,000 change in the fair value of the liability during the three and nine months ended September 30, 2016 (see Note 12).

The Company recorded the value of $131,325 attributable to the 68,800 exercisable Pro Rata Warrants at June 30, 2016 as a component of additional paid in capital in the accompanying condensed consolidated balance sheets.

On August 10, 2016, the Company entered into an Amendment to Master Credit Facility and Consent and Waiver Agreement (the “Amendment”) with White Winston in connection with the CFL Transaction (see Note 8). Pursuant to the Amendment, White Winston consented to the CFL Transaction and waived its participation rights and board representation rights under the Board Representation Agreement in connection with the CFL Transaction. In consideration for the Amendment, the Company agreed that the Pro Rata Warrant would be fully exercisable, notwithstanding the pro rata formula set forth in the warrant, and paid a fee of $15,000. In addition, White Winston granted the Company an option to repurchase its outstanding, in-the-money warrants following consummation of the Tender Offer on the terms set forth in the Amendment.

As a result of the Amendment, all 218,750 Pro Rata Warrants became exercisable and the derivative liability in the amount of $781,000 pertaining to the Pro Rata Warrants was reclassified to additional paid in capital (see Note 12).

The issuance of the Fixed $2.00 Warrant, the Fixed $20.00 Warrant and the Pro Rata Warrant has been treated as a debt issue cost and, accordingly, has been recorded as a direct deduction from the carrying amount of Master Credit Facility and is being amortized to interest expense over the contractual term of the Master Credit Facility. During the three and nine months ended September 30, 2016, accretion of the costs amounted to $97,933.

The Company incurred cash fees associated with the closing of the Master Credit Facility of $488,082. These amounts have been treated as a debt issue cost and, accordingly, have been recorded as a direct deduction from the carrying amount of Master Credit Facility and are being amortized to interest expense over the contractual term of the Master Credit Facility. During the three and nine months ended September 30, 2016, accretion of the fees amounted to $58,661.

Contractual interest expense on the Master Credit Facility amounted to $35,000 for the three and nine months ended September 30, 2016.
 
On November 7, 2016, in connection with the closing of the CFL Transaction described below, the Company (i) repaid in full amounts owed under the Master Credit Facility and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement. All security interest created under the Master Credit Facility were released upon repayment of the amounts due under and the termination of the Master Credit Facility.
 
The Fixed $20.00 Warrant issued to White Winston is still held by White Winston and remains outstanding. On November 7, 2016, White Winston exercised the Fixed $2.00 Warrant and the Pro Rata Warrant to purchase an aggregate of 343,750 shares of common stock.
 
13

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
7. Commitments and Contingencies
 
Lease Obligations The Company leases office space, a corporate apartment, office furniture and equipment under various operating lease agreements.
 
The Company leases an office for its headquarters in Illinois, as well as office spaces for its events business, sales and administrative offices under non-cancelable lease arrangements that provide for payments on a graduated basis with various expiration dates.

Rent expense, amounting to approximately $258,000 and $383,000 for the three months ended September 30, 2016 and 2015, respectively, and approximately $808,000 and $1,083,000 for the nine months ended September 30, 2016 and 2015, respectively, is included in general and administrative expense in the condensed consolidated statements of comprehensive loss. Included in rent expense is sublease income of approximately $93,000 and $90,000 for the three months ended September 30, 2016 and 2015, respectively, and approximately $279,000 and $255,000 for the nine months ended September 30, 2016 and 2015, respectively.

During the nine months ended September 30, 2016, the Company recorded a gain on lease cancellation of approximately $424,000 related to the closing of its Los Angeles, CA office in general and administrative expenses in the accompanying condensed consolidated statements of operations and comprehensive loss.

Legal Proceedings

The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to an action captioned LinkedIn Corp. v. NAPW, Inc. and Professional Diversity Network, Inc., No. 16-CV-299784 (Santa Clara Superior Ct.). The complaint was filed on September 12, 2016. LinkedIn Corp. (“LinkedIn”), the plaintiff, seeks payment of outstanding amounts it claims are owed under a marketing agreement between LinkedIn and NAPW. The Company has prepared but has not yet filed a counterclaim. LinkedIn has agreed to postpone the deadline for the Company to file a responsive pleading to January 5, 2017. The parties have also agreed to mediate their respective claims, with a mediation currently scheduled for December 20, 2016. The case is in its preliminary stages and it is uncertain whether or not its outcome is likely to have a material impact on the Company’s financial position.

The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Gauri Ramnath, et al. v. Professional Diversity Network, Inc., et al., No. BC604153 (Los Angeles Superior Ct.), a putative class action alleging violations of various California Labor Code (wage & hour) sections. The plaintiffs seek unspecified damages. The complaint was filed in December 2015 and the Company has answered. On April 28, 2016, the parties entered into a mutual settlement agreement and release, on behalf of all putative class participants, in the amount of $500,000. Such amount is recorded in accrued expenses in the accompanying condensed consolidated balance sheet as of September 30, 2016. The parties’ agreement and its amount are subject to Court and state agency approval. The Company has been notified that the Court will hold a hearing to consider final approval on November 28, 2016. The Company anticipates that, if the global settlement is approved, it will have to fund the settlement in late Fourth Quarter of 2016 or early First Quarter of 2017.
 
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to an administrative action before the National Labor Relations Board captioned as In re Professional Diversity Network, Cases 31-CA-159810 and 31-CA-162904 (NLRB), alleging violations of the National Labor Relations Act, where employee was allegedly terminated for asserting “union organizing” rights. While the Company disputes that any rights were impacted, the NLRB has issued its preliminary order requiring the Company to take certain remedial actions in the form of posting notices and revising certain policies. The Company is currently working with the agency to comply with the NLRB order. The Company does not anticipate that its outcome will have a material impact on the Company’s financial position.
 
14

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
The Company is a party to an administrative action before the Equal Employment Opportunity Commission captioned as Paul Sutcliffe v. Professional Diversity Network, Inc., No. 533-2016-00033 (EEOC), alleging violations of Title VII and the Age Discrimination in Employment Act, where employee was allegedly terminated due to his race (Caucasian) and his age (over 40). The EEOC has issued a preliminary finding that the Company discriminated against the complainant. The Company is currently weighing its appellate options, but does not anticipate that this case will have a material impact on the Company’s financial position.

On November 4, 2016, the Company entered into a Confidential Settlement and Mutual Release of All Claims (the “Release”) with Matthew B. Proman (“Proman”), pursuant to which the Company agreed among other things that (i) it would pay Proman $300,000 at the closing of the Share Issuance, (ii) the Separation Agreement and Mutual Release of All Claims, dated July 16, 2015 between Proman and the Company (the “Separation Agreement”) would be terminated as of November 4, 2016, and (iii) the Seller Promissory Note in the principal amount of $445,000 dated September 24, 2014 in favor of Proman (the “Promissory Note”) would be terminated as of November 4, 2016.  The Company also agreed that notwithstanding the termination of the Separation Agreement pursuant to the Release, Proman’s co-sale right would be preserved and he would continue to hold the options and warrants he held as of November 4, 2016.  On November 7, 2016, the Company paid Proman $300,000 pursuant to the Release.


General Legal Matters
 
From time to time, the Company is involved in legal matters arising in the ordinary course of business. While the Company believes that such matters are currently not material, there can be no assurance that matters arising in the ordinary course of business for which the Company is, or could be, involved in litigation, will not have a material adverse effect on its business, financial condition or results of operations.

8. CFL Transaction

On August 12, 2016, the Company entered into a stock purchase agreement (the “Purchase Agreement”), with Cosmic Forward Limited, a Republic of Seychelles company wholly-owned by a group of Chinese investors (“CFL”). Pursuant to the Purchase Agreement, the Company agreed to issue and sell to CFL (the “Share Issuance and Sale”), and CFL agreed to purchase, at a price of $9.60 per share (the “Per Share Price”), upon the terms and subject to the conditions set forth in the Purchase Agreement, a number of shares of the Company’s common stock, par value $0.01 per share (the “Common Stock”), such that CFL will hold shares of Common Stock equal to approximately 51% of the outstanding shares of Common Stock, determined on a fully-diluted basis, after giving effect to the consummation of the transactions contemplated by the Purchase Agreement, including the Tender Offer described below (the “CFL Transaction”).
 
Pursuant to a co-sale right, an existing shareholder of the Company would have the right to sell up to 205,925 shares of Common Stock to CFL as of the date of the Purchase Agreement (the “Co-Sale Right”), and such Co-Sale Right, to the extent exercised, would reduce the number of shares of Common Stock to be purchased by CFL directly from the Company. The Company also commenced a partial issuer tender offer to purchase up to 312,500 shares of Common Stock (the “Tender Offer”). The number of shares of Common Stock that CFL agreed to purchase was that amount that would allow it to hold 51% of the outstanding shares of Common Stock, determined on a fully-diluted basis, after giving effect to the number of shares of Common Stock (if any) the Company purchases in the Tender Offer, and any shares sold to CFL pursuant to the co-sale right (collectively, the “Common Shares”). The parties agreed that, if, immediately following the consummation of the Tender Offer and after giving effect to the purchase by the Company of all shares of Common Stock validly tendered and not withdrawn in the Tender Offer, the Common Shares amount to less than 51% of the then-outstanding shares of Common Stock, determined on a fully-diluted basis, then CFL shall have an option (the “Call Option”) to purchase, at a price per share equal to the Per Share Price, such additional number of shares of Common Stock (the “Call Option Shares”) as are necessary for the previously issued Common Shares plus the Call Option Shares to equal 51% of the then-outstanding shares of Common Stock determined on a fully-diluted basis, taking into account the issuance of the Call Option Shares.
 
Pursuant to the terms of the Escrow Agreement, dated as of August 12, 2016 (the “Escrow Agreement”), by and among the Company, CFL and Wilmington Trust, N.A., as escrow agent (the “Escrow Agent”), CFL deposited approximately $1.7 million (the “Escrow Amount”) into an escrow account with the Escrow Agent as security for CFL’s potential termination fee obligations under the Purchase Agreement described below. The Escrow Amount was being held by the Escrow Agent in accordance with, and was released pursuant to the terms and subject to the conditions set forth in, the Escrow Agreement.
 
15

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
The Purchase Agreement contained customary representations, warranties, covenants and agreements of the parties thereto, and completion of the Share Issuance and Sale was subject to the approval of the Company’s stockholders at a special meeting of stockholders. The Purchase Agreement also contained other customary closing conditions, including, among others, the execution of certain ancillary agreements and documentation; all receipt of all required consents and approvals necessary to consummate the Share Issuance and Sale; the absence of any injunction or proceeding by a government entity seeking to restrain or prohibit consummation of the CFL Transaction; the absence of any change or event that has had or would reasonably be expected to have a material adverse effect on the Company; and receipt of a clearance by the Committee on Foreign Investment in the United States.
 
The Purchase Agreement also contained customary indemnification and termination provisions.
 
Under the terms of the Purchase Agreement and as a condition to consummating the Share Issuance and Sale, at the closing of the Share Issuance and Sale, the Company, CFL and each of the shareholders of CFL (the “CFL Shareholders”) agreed to enter into a stockholders’ agreement (“Stockholders’ Agreement”). The Stockholders’ Agreement provides certain limitations on the ability of CFL and the CFL Shareholders to acquire additional securities from the Company, and provides for certain participation rights to CFL, to enable CFL to participate in future equity issuances by the Company, in order to maintain its then-current beneficial ownership interest in the Company, up to the CFL Shareholders’ then-current ownership percentage based on the number of shares of Common Stock then-outstanding, but no greater than 51.0% of the outstanding shares of Common Stock, determined on a fully-diluted basis, on a given date. The Stockholders’ Agreement also provides for certain “standstill” covenants prohibiting CFL or the CFL Shareholders or their respective affiliates from taking certain actions with respect to the Company or the Board of Directors. Under the Stockholders’ Agreement, CFL is entitled to nominate individuals reasonably acceptable to the Nominating and Governance Committee of the Board of Directors for election as directors of the Company, so long as CFL’s beneficial ownership level exceeds certain predefined percentage thresholds of the Company’s issued and outstanding Common Stock. The Stockholders’ Agreement provides that, upon the closing of the Share Issuance and Sale and for so long as CFL’s beneficial ownership level exceeds 49.5% of the Company’s issued and outstanding Common Stock, CFL is entitled to nominate five of nine directors on the Board of Directors. The Stockholders’ Agreement further provides certain restrictions on the transfer of the Common Shares issued and sold to CFL in the Share Issuance and Sale, including, among other restrictions, a lock-up during the one-year period following the closing of the Share Issuance and Sale. The Stockholders’ Agreement also provides certain demand, shelf and piggyback registration rights to CFL that require the Company to effect the registration under the Securities Act of 1933, as amended (the “Securities Act”), of the resale of the Common Shares and other shares of Common Stock (including the Call Option Shares) acquired by CFL.

As described in Note 14, on November 7, 2016, the CFL Transaction closed.

9. Employment Agreement

On September 30, 2016, the Company entered into an employment agreement (the “Employment Agreement”) with Katherine Butkevich, the Company’s Chief Executive Officer. The Employment Agreement provides for an initial term of two years, and is subject to extension upon agreement of the Company and Ms. Butkevich unless either party provides advance written notice of its or her intention not to extend. Under the Employment Agreement, Ms. Butkevich will receive an annual base salary of $300,000, subject to increase, but not decrease, in the sole discretion of the Company’s Board of Directors (the “Board”) or the Compensation Committee of the Board (the “Compensation Committee”). Ms. Butkevich will be eligible to receive an annual incentive bonus, at a target amount of not less than her base salary, based upon the achievement of one or more performance goals, targets, measurements and other factors, established for such year by the Compensation Committee. Ms. Butkevich will also participate in all benefit plans and programs, subject to certain conditions and exceptions, as are generally provided by the Company to its other senior executive employees.
 
Under the terms of Employment Agreement, Ms. Butkevich is subject to non-solicitation, non-competition and non-interference restrictive covenants during her employment and for the 12-month period following her last day of employment with the Company. The Employment Agreement also contains customary confidentiality, work product and return of Company property covenants.
 
In addition, Ms. Butkevich is entitled to severance pay if she is terminated without “cause” or resigns for “good reason,” each as defined in the Employment Agreement. Upon such termination, provided that she executes a release and waiver agreement, Ms. Butkevich will be entitled to receive an amount equal to the sum of her base salary, any earned but unpaid bonus for the year prior to the year of termination, and the pro rata portion of any bonus earned for the year in which termination occurs, as well as continuation of applicable benefits for a period of 12 months following her termination.
 
In connection with the approval of the Employment Agreement, Ms. Butkevich also received a non-qualified stock option to purchase 57,500 shares of the Company’s common stock at an exercise price of $8.19 per share. The option will vest in accordance with the following schedule: (i) 1/3 of the shares underlying the option will vest immediately upon award, (ii) 1/3 of the shares underlying the option will vest on March 31, 2017, and (iii) 1/3 of the shares underlying the option will vest on March 31, 2018.
 
16

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
10. Income Taxes
The effective income tax rate for the three months ended September 30, 2016 and 2015 was 32.9% and (10.3)%, respectively, resulting in a $624,000 income tax benefit and $2,976,000 income tax expense, respectively. The effective income tax rate for the nine months ended September 30, 2016 and 2015 was 25.7% and (4.6)%, respectively, resulting in a $1,218,000 income tax benefit and $1,509,000 income tax expense, respectively. During the three months ended September 30, 2016 and 2015, the Company recorded a valuation allowance of $458,000 and $4,106,000, respectively, and during the nine months ended September 30, 2016 and 2015, the Company recorded a valuation allowance of $832,000 and $4,106,000, respectively. In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred income tax assets will not be realized. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considered the scheduled reversal of deferred income tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. Based on the consideration of these items, management determined that it is more likely than not that the Company will not realize the deferred income tax asset balances and therefore, initially recorded a valuation allowance as of September 30, 2015. Management has again evaluated the deferred tax asset for the nine months ended September 30, 2016 and has determined a full valuation allowance continues to be applicable.
    
11. Stock-Based Compensation

Equity Incentive Plans – The Company adopted the 2013 Equity Compensation Plan under which the Company reserved 62,500 shares of common stock for the purpose of providing equity incentives to employees, officers, directors and consultants including options, restricted stock, restricted stock units, stock appreciation rights, other equity awards, annual incentive awards and dividend equivalents. The Company subsequently amended the plan to increase the number of authorized shares of common stock under the plan to 225,000 shares, which the Company’s stockholders approved on June 3, 2015.
  
Stock Options

The following table summarizes the Company’s stock option activity for the nine months ended September 30, 2016:
 
 
 
Number of
Options
   
Weighted
Average
Exercise
Price
   
Weighted
Average
Remaining
Contractual
Life
(in Years)
   
Aggregate
Intrinsic
Value
 
Outstanding - December 31, 2015
   
19,653
   
$
30.00
     
8.0
   
$
-
 
Granted
   
57,500
     
8.19
                 
Exercised
   
-
     
-
                 
Forfeited/Canceled/Expired
   
(4,287
)
   
(31.81
)
               
Outstanding – September 30, 2016
   
72,866
   
$
12.69
     
9.5
   
$
-
 
 
                               
Exercisable – September 30, 2016
   
30,264
   
$
16.29
     
9.2
   
$
-
 
 
17

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
A summary of the changes in the Company’s unvested stock options is as follows: 
 
 
Number of
Options
   
Weighted
Average
Grant
Date Fair
Value
 
Unvested - December 31, 2015
   
13,571
   
$
13.76
 
Granted
   
57,500
     
4.01
 
Vested
   
(27,552
)
   
(7.07
)
Forfeited/Canceled/Expired
   
(917
)
   
(13.83
)
Unvested – September 30, 2016
   
42,602
   
$
4.93
 

As discussed in Note 9, the Company granted 57,500 stock options to Ms. Butkevich in connection with her Employment Agreement. These options had a fair value of $230,575, using the Black-Scholes option-pricing model with the following assumptions:

Risk-free interest rate
 
 
1.14
%
Expected dividend yield
 
 
0.00
%
Expected volatility
 
 
53.96
%
Expected term
 
5.5 years
 
The options are exercisable at an exercise price of $8.19 per share over a ten-year term and vest over three years. The Company recorded $77,000 as compensation expense during the three and nine months ended September 30, 2016 pertaining to this grant.

The Company recorded non-cash compensation expense of approximately $90,000 and $31,000 for the three months ended September 30, 2016 and 2015, respectively, and approximately $135,000 and $74,000 for the nine months ended September 30, 2016 and 2015, respectively, pertaining to stock options.

Total unrecognized compensation expense related to unvested stock options at September 30, 2016 amounts to approximately $182,000 and is expected to be recognized over a remaining weighted average period of 1.4 years.
 
Warrants

The following table summarizes the Company’s warrant activity for the nine months ended September 30, 2016:
 
 
 
Number of
Warrants
   
Weighted
Average
Exercise
Price
   
Weighted
Average
Remaining
Contractual
Life
(in Years)
   
Aggregate
Intrinsic
Value
 
Outstanding December 31, 2015
   
45,314
   
$
66.72
     
3.5
   
$
-
 
Granted
   
468,750
     
6.80
                 
Exercised
   
-
     
-
                 
Forfeited/Canceled/Expired
   
-
     
-
                 
Outstanding – September 30, 2016
   
514,064
   
$
12.09
     
4.7
   
$
2,127,813
 
 
                               
Exercisable – September 30, 2016
   
389,064
   
$
9.54
     
4.5
   
$
2,127,813
 
 
As discussed in Note 6, on June 30, 2016, the Company granted warrants to purchase 468,750 shares of common stock. The fair value of the warrants issued of $783,458 has been recorded as a direct deduction from the carrying amount of Master Credit Facility.
 
18

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
 
A summary of the changes in the Company’s unvested warrants is as follows: 
 
 
Number of
Warrants
   
Weighted
Average
Grant
Date Fair
Value
 
Unvested December 31, 2015
   
-
   
$
-
 
Granted
   
468,750
     
1.67
 
Vested
   
(468,750
)
   
(1.67
)
Forfeited/Canceled/Expired
   
-
     
-
 
Unvested – September 30, 2016
   
-
   
$
-
 

On November 7, 2016, warrants to purchase an aggregate of 343,750 shares of common stock were exercised for an aggregate exercise price of $687,500.

Restricted Stock

As of September 30, 2016 and December 31, 2015, there were 5,556 shares of unvested restricted stock outstanding.

The Company recorded non-cash compensation expense of approximately $28,000 and $83,000 for the three months ended September 30, 2016 and 2015, respectively, and approximately $83,000 and $277,000 for the nine months ended September 30, 2016 and 2015, respectively, pertaining to restricted stock. 
     
Total unrecognized compensation expense related to unvested restricted stock at September 30, 2016 amounts to approximately $129,000 and is expected to be recognized over a weighted average period of 1.2 years.
   
12. Fair Value of Financial Instruments

Financial instruments, including cash and cash equivalents, short-term investments, accounts payable and accrued liabilities, are carried at historical cost. Management believes that the recorded amounts approximate fair value due to the short-term nature of these instruments.

The Company measures the fair value of financial assets and liabilities based on the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. The Company maximizes the use of observable inputs and minimizes the use of unobservable inputs when measuring fair value. The Company uses three levels of inputs that may be used to measure fair value:

Level 1 — quoted prices in active markets for identical assets or liabilities
Level 2 — quoted prices for similar assets and liabilities in active markets or inputs that are observable
Level 3 — inputs that are unobservable (for example cash flow modeling inputs based on assumptions)
 
Level 3 liabilities are valued using unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the derivative liabilities. For fair value measurements categorized within Level 3 of the fair value hierarchy, the Company’s accounting and finance department, who report to the Chief Financial Officer, determine its valuation policies and procedures. The development and determination of the unobservable inputs for Level 3 fair value measurements and fair value calculations are the responsibility of the Company’s accounting and finance department and are approved by the Chief Financial Officer.
 
19

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
    
Level 3 Valuation Techniques:

Level 3 financial liabilities consist of warrant liabilities for which there is no current market for these securities such that the determination of fair value requires significant judgment or estimation. Changes in fair value measurements categorized within Level 3 of the fair value hierarchy are analyzed each period based on changes in estimates or assumptions and recorded as appropriate.

The Company uses the Monte Carlo model to value Level 3 financial liabilities at inception and on subsequent valuation dates. This model is a discrete-time model that allows for sources of uncertainty and simulates the movements of the underlying asset and calculates the resulting derivative value for each trial. Such simulations are performed for a number of trials and the average value across all trials is determined in order to arrive at the concluded value of such derivative. The model incorporates transaction details such as the Company’s stock price, contractual terms, maturity, and risk free rates, as well as volatility. A significant decrease in the volatility or a significant decrease in the Company’s stock price, in isolation, would result in a significantly lower fair value measurement. Changes in the values of the derivative liabilities are recorded in “change in fair value of warrant liability” in the Company’s condensed consolidated statements of operations and comprehensive loss.

As of September 30, 2016 and December 31, 2015, there were no transfers in or out of Level 3 from other levels in the fair value hierarchy.

The warrant liability was valued using the Monte Carlo model and the following assumptions:
  
   
August 10,
   
June 30,
 
 
 
2016
   
2016
 
Strike price
 
$
2.00
   
$
2.00
 
Market price
 
$
6.08
   
$
3.20
 
Expected life
 
5 years
   
5 years
 
Risk-free interest rate
   
1.07
%
   
1.01
%
Dividend yield
   
0.00
%
   
0.00
%
Volatility
   
100
%
   
100
%

The following table sets forth a summary of the changes in the fair value of the Level 3 financial liabilities that are measured at fair value on a recurring basis:

Balance – January 1, 2016
 
$
-
 
Initial value of derivative liability
   
380,000
 
Change in fair value of derivative liability
   
401,000
 
Reclassification of derivative liability to additional paid in capital
   
(781,000
)
Balance – September 30, 2016
 
$
-
 

As discussed in Note 6, on August 10, 2016, the Company entered into an Amendment with White Winston pursuant to which the Company agreed that the Pro Rata Warrant would be fully exercisable, notwithstanding the pro rata formula set forth in the warrant. Accordingly, as the derivative liability was eliminated on August 10, 2016, the Company reclassified $781,000 to additional paid in capital. 
 
20

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
    
13. Segment Information

The Company operates in three segments: (i) PDN Network, (2) NAPW Network and (3) Noble Voice operations, which are based on its business activities and organization. The following tables present key financial information of the Company’s reportable segments as of and for the three and nine months ended September 30, 2016 and 2015:
 
 
 
Three Months Ended September 30, 2016
 
 
 
PDN
Network
   
NAPW
Network
   
Noble Voice
   
Consolidated
 
 
                       
Membership fees and related services
 
$
-
   
$
3,748,334
   
$
-
   
$
3,748,334
 
Lead generation
   
-
     
-
     
1,554,370
     
1,554,370
 
Recruitment services
   
954,887
     
-
     
-
     
954,887
 
Products sales and other
   
-
     
52,857
     
-
     
52,857
 
Consumer advertising and marketing solutions
   
49,719
     
-
     
-
     
49,719
 
Total revenues
   
1,004,606
     
3,801,191
     
1,554,370
     
6,360,167
 
Loss from operations
   
(118,948
)
   
(894,361
)
   
(266,893
)
   
(1,280,202
)
Depreciation and amortization
   
33,471
     
738,473
     
47,950
     
819,894
 
Income tax expense (benefit)
   
(222,808
)
   
(289,767
)
   
(111,124
)
   
(623,699
)
Capital expenditures
   
-
     
-
     
-
     
-
 
Net loss
   
(512,771
)
   
(604,594
)
   
(155,769
)
   
(1,273,134
)

 
 
Nine Months Ended September 30, 2016
 
 
 
PDN
Network
   
NAPW
Network
   
Noble Voice
   
Consolidated
 
 
                       
Membership fees and related services
 
$
-
   
$
13,047,652
   
$
-
   
$
13,047,652
 
Lead generation
   
-
     
-
     
4,489,919
     
4,489,919
 
Recruitment services
   
2,295,556
     
-
     
-
     
2,295,556
 
Products sales and other
   
-
     
544,440
     
-
     
544,440
 
Consumer advertising and marketing solutions
   
176,771
     
-
     
-
     
176,771
 
Total revenues
   
2,472,327
     
13,592,092
     
4,489,919
     
20,554,338
 
Loss from operations
   
(839,840
)
   
(2,173,251
)
   
(1,106,895
)
   
(4,119,986
)
Depreciation and amortization
   
130,121
     
2,207,703
     
160,312
     
2,498,136
 
Income benefit
   
(373,717
)
   
(557,439
)
   
(286,936
)
   
(1,218,092
)
Capital expenditures
   
-
     
-
     
-
     
-
 
Net loss
   
(1,083,270
)
   
(1,615,812
)
   
(819,959
)
   
(3,519,041
)
 
 
 
At September 30, 2016
 
Goodwill
 
$
339,451
   
$
19,861,739
   
$
-
   
$
20,201,190
 
Intangible assets, net
   
90,400
     
9,482,806
     
327,333
     
9,900,539
 
Total assets
   
2,151,870
     
32,410,397
     
1,891,617
     
36,453,884
 
   
 
 
Three Months Ended September 30, 2015 (Revised)
 
 
 
PDN
Network
   
NAPW
Network
   
Noble Voice
   
Consolidated
 
 
                       
Membership fees and related services
 
$
-
   
$
5,652,873
   
$
-
   
$
5,652,873
 
Lead generation
   
-
     
-
     
2,334,276
     
2,334,276
 
Recruitment services
   
830,250
     
-
     
-
     
830,250
 
Products sales and other
   
-
     
330,769
     
-
     
330,769
 
Consumer advertising and marketing solutions
   
73,011
     
-
     
-
     
73,011
 
Total revenues
   
903,261
     
5,983,642
     
2,334,276
     
9,221,179
 
Loss from operations
   
(491,126
)
   
(27,995,556
)
   
(339,150
)
   
(28,825,832
)
Depreciation and amortization
   
93,922
     
786,148
     
45,614
     
925,684
 
Income tax benefit
   
2,362,220
     
543,018
     
70,979
     
2,976,217
 
Capital expenditures
   
-
     
-
     
-
     
-
 
Net loss
   
(2,857,969
)
   
(28,538,574
)
   
(410,129
)
   
(31,806,672
)
 
21

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
    
 
 
Nine Months Ended September 30, 2015 (Revised)
 
 
 
PDN
Network
   
NAPW
Network
   
Noble Voice
   
Consolidated
 
 
                       
Membership fees and related services
 
$
-
   
$
18,885,308
   
$
-
   
$
18,885,308
 
Lead generation
   
-
     
-
     
7,853,402
     
7,853,402
 
Recruitment services
   
2,432,951
     
-
     
-
     
2,432,951
 
Products sales and other
   
-
     
631,198
     
-
     
631,198
 
Consumer advertising and marketing solutions
   
209,097
     
-
     
-
     
209,097
 
Total revenues
   
2,642,048
     
19,516,506
     
7,853,402
     
30,011,956
 
Loss from operations
   
(1,727,721
)
   
(30,417,806
)
   
(818,410
)
   
(32,963,937
)
Depreciation and amortization
   
285,677
     
2,308,361
     
136,842
     
2,730,880
 
Income tax expense (benefit)
   
1,895,588
     
(271,103
)
   
(115,090
)
   
1,509,395
 
Capital expenditures
   
-
     
50,216
     
13,938
     
64,154
 
Net loss
   
(3,588,298
)
   
(30,146,703
)
   
(703,320
)
   
(34,438,321
)

 
 
At December 31, 2015
 
Goodwill
 
$
339,451
   
$
19,861,739
   
$
-
   
$
20,201,190
 
Intangible assets, net
   
90,400
     
11,502,106
     
459,333
     
12,051,839
 
Total assets
   
4,167,229
     
34,985,831
     
2,274,756
     
41,427,816
 

14. Subsequent Events
 
The Company evaluates subsequent events and transactions that occur after the balance sheet date up to the date that the condensed consolidated financial statements were issued for potential recognition or disclosure.
 
Settlement with Matthew Proman
 
On November 4, 2016, the Company entered into the Release with Matthew Proman (see Note 7).
 
Exercise of Pro Rata and Fixed $2.00 Warrant

On November 4, 2016, White Winston exercised the Pro Rata Warrant and the Fixed $2.00 Warrant, such that the Company issued to White Winston an aggregate of 343,750 shares of the Company’s common stock for aggregate proceeds of $687,500. The Company used these proceeds to pay down a portion of the outstanding Master Credit Facility.

Payoff and Termination of Master Credit Facility

On November 7, 2016, in connection with the closing of the CFL Transaction described below, the Company (i) repaid in full amounts owed under the Master Credit Facility and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement. All security interest created under the Master Credit Facility were released upon repayment of the amounts due under and the termination of the Master Credit Facility.
 
22

Professional Diversity Network, Inc.
Condensed Consolidated Notes to Financial Statements (Unaudited)
    
CFL Share Issuance and Completion of the Tender Offer

On November 7, 2016, the Company consummated the issuance and sale of 1,777,417 shares of its common stock to CFL at a price of $9.60 per share, pursuant to the terms of the Purchase Agreement, dated August 12, 2016. In addition, on November 7, 2016, the Company completed the purchase of 312,500 shares of its common stock at a price of $9.60 per share, net to the seller in cash, pursuant to the Tender Offer. The Company received approximately $9,000,000 in net proceeds from the Share Issuance, after the payment for the shares repurchased in the Tender Offer, the repayment of all amounts outstanding under the Master Credit Facility and the payment of transaction-related expenses.

At the closing of the CFL Transaction, the Company entered into a Stockholders’ Agreement, dated November 7, 2016 (the “Stockholders’ Agreement”) with CFL and each of its shareholders: Maoji (Michael) Wang, Jingbo Song, Yong Xiong Zheng and Nan Nan Kou (the “CFL Shareholders”). The Stockholders’ Agreement sets forth the agreement of the Company, CFL and the CFL Shareholders relating to board representation rights, transfer restrictions, standstill provisions, voting, registration rights and other matters following the closing of the Share Issuance.

23

    
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
Unless we specify otherwise, all references in this Quarterly Report on Form 10-Q (the “Quarterly Report”) to the “Company,” “we,” “our,” and “us” refer to Professional Diversity Network, Inc. and its consolidated subsidiaries.  The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and the related notes thereto in Item 1, “Financial Statements,” in Part I of this Quarterly Report.  This discussion contains forward-looking statements, which are based on our assumptions about the future of our business.  Our actual results will likely differ materially from those contained in the forward-looking statements.  Please read “Special Note Regarding Forward-Looking Statements” for additional information regarding forward-looking statements used in this Quarterly Report.
 
Overview
 
We are a dynamic operator of professional networks with a focus on diversity.  We use the term “diversity” (or “diverse”) to describe communities, or “affinities,” that are distinct based on a wide array of criteria, including ethnic, national, cultural, racial, religious or gender classification.  We serve a variety of such communities, including Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, and Lesbian, Gay, Bisexual and Transgender (LGBT).  Our value proposition is three-fold:  (i) we provide a robust online and in-person network for our women members to make professional and personal connections (with the ability to roll out to our other affinities); (ii) we assist our registered users, or members, in their efforts to connect with like-minded individuals and identify career opportunities within the network and (iii) we help employers address their workforce diversity needs by connecting them with the right candidates.  We operate in three business segments:  (i) Professional Diversity Network (“ PDN Network”), which includes online professional networking communities with career resources tailored to the needs of various diverse cultural groups and employers looking to hire members of such groups, (ii) National Association of Professional Women (“ NAPW Network”), a women-only professional networking organization, and (iii) Noble Voice operations (“ Noble Voice”), a career consultation and lead generation service.  Through the third quarter of 2016, our PDN Network, NAPW Network and Noble Voice businesses represented 12.0%, 66.1% and 21.9% of our revenues, respectively.  As of September 30, 2016, we had approximately 9.0 million registered users in our PDN Network; approximately 880,000 registered users, or members, in the NAPW Network; and over 580 companies utilizing our products and services in our combined PDN Network and Noble Voice operations.  We believe that the combination of our solutions allows us to approach recruiting and professional networking in a unique way and thus create enhanced value for our members and customers.
 
Sources of Revenue
 
We generate revenue from (i) paid membership subscriptions and related services, (ii) lead generation, (iii) recruitment services, (iv) product sales and (v) consumer advertising and consumer marketing solutions.  The following table sets forth our revenues from each product as a percentage of total revenue for the periods presented.  The period-to-period comparison of financial results is not necessarily indicative of future results.
 
   
Three Months Ended
September 30,
   
Nine Months Ended
September 30,
 
   
2016
   
2015
   
2016
   
2015
 
Percentage of revenue by product:
                       
Membership fees and related services
   
58.9
%
   
61.3
%
   
63.5
%
   
62.9
%
Lead generation
   
24.4
%
   
25.3
%
   
21.8
%
   
26.2
%
Recruitment services
   
15.0
%
   
9.0
%
   
11.2
%
   
8.1
%
Products sales and other
   
0.8
%
   
3.6
%
   
2.6
%
   
2.1
%
Consumer advertising and consumer marketing solutions
   
0.8
%
   
0.8
%
   
0.9
%
   
0.7
%

Paid Membership Subscriptions and Related Services.  We offer paid membership subscriptions through our NAPW Network, a women-only professional networking organization, operated by our wholly-owned subsidiary.  Members gain access to networking opportunities through a members-only website at www.napw.com, as well as through in-person networking at nearly 200 local chapters nationwide, additional career and networking events such as the National Networking Summit Series and the PDN Network events, as well as ancillary (non-networking) benefits such as educational discounts, shopping, and other membership perks.  Upgraded packages include (i) the VIP membership, which provides members with additional promotional and publicity tools as well as free access (including guest) to the National Networking Summits and free continuing education programs and (ii) the press release package, which provides members with the opportunity to work with professional writers to publish personalized press releases and thereby secure valuable online presence.  Membership is renewable and fees are payable on an annual basis, with the first annual fee payable at the commencement of the membership.  Membership subscriptions represented approximately 98.6% and 94.5%, respectively, of revenue attributable to the NAPW Network business segment for the three months ended September 30, 2016 and 2015 and 96.0% and 96.8%, respectively, for the nine months ended September 30, 2016 and 2015.
 
24

    
Lead Generation.  We monetize our career consultations conducted by our Noble Voice division by generating and selling value-added leads to our strategic partners who provide continuing education and career services.  We also generate revenue from sales of data not used in the lead generation process.  Lead generation sales represented 100% of the revenue attributable to the Noble Voice business segment for the three and nine months ended September 30, 2016 and 2015.
 
Recruitment Services.  We provide recruitment services through PDN Network to medium and large employers seeking to diversify their employment ranks.  Our recruitment services include recruitment advertising, job postings, semantic search technology and paid access to, and placement in, or advertising around our career and networking events.  The majority of recruitment services revenue comes from job recruitment advertising.  We also offer to businesses subject to the regulations and requirements of the Equal Employment Opportunity Office of Federal Contract Compliance Program (“OFCCP”) our OFCCP compliance product, which combines diversity recruitment advertising with job postings and compliance services.  For the three months ended September 30, 2016 and 2015, recruitment advertising revenue constituted approximately 95.0% and 91.9%, respectively, of the revenue attributable to the PDN Network business segment.  For the nine months ended September 30, 2016 and 2015, recruitment services revenue constituted approximately 92.8% and 92.1%, respectively, of the revenue attributable to the PDN Network business segment.
 
Product Sales.  We offer to new purchasers of our NAPW Network memberships the opportunity to purchase up to two commemorative wall plaques at the time of membership purchase.  Product sales represented approximately 1.4% and 5.5%, respectively, of revenue attributable to the NAPW Network business segment for the three months ended September 30, 2016 and 2015 and 4.0% and 3.2%, respectively, of revenue attributable to the NAPW Network business segment for the nine months ended September 30, 2016 and 2015.
 
Consumer Advertising and Consumer Marketing Solutions.  We work with partner organizations to provide them with integrated job boards on their websites which offer their members or customers to post recruitment advertising and job openings.  We generate revenue from fees charged for those postings.  For the three months ended September 30, 2016 and 2015, consumer advertising and marketing represented approximately 5.0% and 8.1%, respectively, of the revenue attributable to the PDN Network business segment.  For the nine months ended September 30, 2016 and 2015, consumer advertising and marketing represented approximately 7.2% and 7.9%, respectively, of the revenue attributable to the PDN Network business segment.
 
Cost of Revenue
 
Cost of revenue primarily consists of data and related costs to generate leads for our Noble Voice customers, costs of producing job fair and other events, revenue sharing with partner organizations, and costs of web hosting and operating our websites for the PDN Network.  Costs of producing wall plaques, hosting member conferences and local chapter meetings are also included in the cost of revenue for NAPW Network.
 
Financial Overview
 
During the quarter and nine months ended September 30, 2016, we experienced losses as we continued our efforts to reduce costs and streamline our business. For the nine months ended September 30, 2016, we realized a net loss of approximately $3,519,000, a $30,919,000, or 89.8%, decrease from the comparable prior year period. This decrease in the net loss is primarily related to a charge taken for the impairment of goodwill at the NAPW Network taken on September 30, 2015 for $26,744,000. As discussed below, management determined that additional impairment charges are not appropriate for the nine months ended September 30, 2016. In addition, our net losses were further reduced by our efforts to reduce operating expenses, partially offset by the decline in revenue. Costs of revenue declined 47.6% during the nine months ended September 30, 2016 on a year-over-year basis due to significant reductions in expenditures and improved buying efficiencies of data used in generating leads for our Noble Voice division. Sales and marketing expenses in the nine months ended September 30, 2016 declined approximately 40%, from the comparable prior year period, primarily as a result of our efforts to reduce marketing costs related to lead generation at the NAPW Network, in an effort to optimize operating margins, combined with significant reductions of sales staff at both the NAPW Network and Noble Voice division on a year-over-year basis. General and administrative expenses in the nine months ended September 30, 2016 declined 18.7% reflecting the impact of our cost containment initiatives, combined with the reversal of sub-lease liability accrual recorded in the fourth quarter of 2015 related to the closing of the Company’s Los Angeles location.
 
25

    
On September 27, 2016, we effected a reverse stock split of our common stock, par value $0.01 per share (the “Common Stock”), at a ratio of 1-for-8 (the “Reverse Split”).  As a result of the Reverse Split, every eight shares of the issued and outstanding Common Stock were automatically converted into one newly issued and outstanding share of Common Stock, without any change in the par value per share. Any fractional shares resulting from the Reverse Split were rounded up to the nearest whole share.
 
Recent Events
 
On November 7, 2016, we consummated the issuance and sale of 1,777,417 shares of Common Stock, to Cosmic Forward Limited, a Republic of Seychelles company wholly-owned by a group of Chinese investors (“CFL”), at a price of $9.60 per share (giving effect to the Reverse Split), pursuant to the terms of our previously announced stock purchase agreement, dated August 12, 2016 (the “Purchase Agreement”), with CFL (the “Share Issuance”). At the closing of the Share Issuance, and as contemplated by the Purchase Agreement, we entered into a Stockholders’ Agreement, dated November 7, 2016 (the “Stockholders’ Agreement”), with CFL and each of its shareholders.  As previously disclosed, the Stockholders’ Agreement sets forth the agreement of the Company, CFL and the CFL shareholders relating to board representation rights, transfer restrictions, standstill provisions, voting, registration rights and other matters following the closing of the Share Issuance.
 
In addition, on November 7, 2016, we completed the purchase of 312,500 shares of Common Stock, at a price of $9.60 per share, net to the seller in cash, less any applicable withholding taxes and without interest, pursuant to our previously announced partial issuer tender offer as disclosed in the Company’s Offer to Purchase, dated September 28, 2016, as amended (the “Tender Offer”). As a result of the completion of the Share Issuance, the Tender Offer and the other transactions contemplated by the Purchase Agreement, as of November 7, 2016, CFL beneficially owned 51% of the Company’s outstanding shares of Common Stock, on a fully-diluted basis.
 
We received approximately $9.0 million in net proceeds from the Share Issuance, after the payment for the shares repurchased in the Tender Offer, the repayment of all amounts outstanding under the Master Credit Facility and the payment of transaction-related expenses at the closing.
 
On November 4, 2016, we entered into a Confidential Settlement and Mutual Release of All Claims (the “Release”) with Matthew B. Proman (“Proman”), pursuant to which we agreed among other things that (i) the we would pay to Proman $300,000 at the closing of the Share Issuance, (ii) the Separation Agreement and Mutual Release of All Claims, dated July 16, 2015 between Proman and PDN (the “Separation Agreement”) would be terminated as of November 4, 2016, and (iii) the Seller Promissory Note in the principal amount of $445,000 dated September 24, 2014 in favor of Proman (the “Promissory Note”) would be terminated as of November 4, 2016.  We have also agreed that notwithstanding the termination of the Separation Agreement pursuant to the Release, Proman’s co-sale right would be preserved and he would continue to hold the options and warrants he held as of November 4, 2016.  On November 7, 2016, we paid Proman $300,000 pursuant to the Release.
 
On November 7, 2016, in connection with the closing of the Share Issuance, we (i) repaid in full all amounts owed under the Master Credit Facility among the Company, its wholly-owned subsidiaries NAPW, Inc., Noble Voice LLC and Compliant Lead LLC, and White Winston Select Asset Funds, LLC (“White Winston”), dated March 30, 2016 (the “Master Credit Facility”), and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement, dated as of June 30, 2016.  All security interests created under the Master Credit Facility were released upon repayment of the amounts under and termination of the Master Credit Facility.
 
 
Key Metrics
 
We believe that one of the key metrics in evaluating and measuring our performance is the number of registered users or members.  We define a registered user as an individual job seeker who affirmatively visited one of PDN Network’s properties, opted into an affinity group and provided us with demographic or contact information enabling us to match him or her with employers and/or jobs (“PDN Network registered user”).  We define a member as a consumer who has viewed our marketing material, opted into membership in the NAPW Network, provided demographic information and engaged in an onboarding call with a membership coordinator (the “NAPW Network member”).  We believe that a higher number of registered users will result in increased sales of our products and services, as employers will have access to a larger pool of professional talent.  We believe that a higher number of NAPW Network members will translate into increased revenues through membership subscriptions.
 
26

 
The following table sets forth the number of registered users on our PDN Network and total membership on our NAPW Network as of the periods presented:
 
   
As of
September 30,
   
Change
 
   
2016
   
2015
   
(Percent)
 
   
(in thousands)
       
PDN Network Registered Users (1)
   
8,951
     
6,837
     
30.9
%
NAPW Network Total Membership (2)
   
880
     
831
     
5.9
%
 

(1) The number of registered users may be higher than the number of actual users due to various factors.  For more information, see “Risk Factors—The reported number of our registered users is higher than the number of actual individual users, and a substantial majority of our visits are generated by a minority of our users” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as amended on May 4, 2016 (the” 2015 Annual Report”).
 
(2) Includes both paid and unpaid members.
 
We also track on a quarterly basis as our performance measurement gross bookings of services and products by NAPW Network and recruitment services and consumer advertising and marketing that we originate through PDN Network’s direct sales force and online products.  Although direct bookings are non-binding and the revenue derived from such bookings is not recorded in earnings until all of the revenue recognition criteria are met, we consider direct bookings to be a key performance indicator of where we stand against our strategic plan.
 
The following table sets forth the booked revenues we originated as of the periods presented:
 
   
Three Months Ended
September 30,
   
Change
 
   
2016
   
2015
   
(Percent)
 
   
(in thousands)
       
NAPW Network bookings
 
$
2,904
   
$
5,224
     
(44.4
%)
PDN Network bookings
 
$
778
   
$
688
     
13.1
%

Non-GAAP Financial Measure
 
Adjusted EBITDA
 
We believe Adjusted EBITDA provides a meaningful representation of our operating performance that provides useful information to investors regarding our financial condition and results of operations.  Adjusted EBITDA is commonly used by financial analysts and others to measure operating performance.  Furthermore, management believes that this non-GAAP financial measure may provide investors with additional meaningful comparisons between current results and results of prior periods as they are expected to be reflective of our core ongoing business.  However, while we consider Adjusted EBITDA to be an important measure of operating performance, Adjusted EBITDA and other non-GAAP financial measures have limitations, and investors should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP.  Further, Adjusted EBITDA, as we define it, may not be comparable to EBITDA, or similarly titled measures, as defined by other companies.
 
27

 
The following table provides a reconciliation of Adjusted EBITDA to net loss, the most directly comparable GAAP measure reported in our consolidated financial statements:
 
(Amount in thousands)
           
   
Three Months Ended
   
Nine Months Ended
 
   
September 30,
   
September 30,
 
   
2016
   
2015
   
2016
   
2015
 
Net loss
 
$
(1,273
)
 
$
(31,807
)
 
$
(3,519
)
 
$
(34,438
)
Impairment expense
   
-
     
26,744
     
-
     
26,744
 
Stock-based compensation expense
   
118
     
114
     
218
     
351
 
Depreciation and amortization
   
820
     
926
     
2,498
     
2,731
 
Litigation settlement
   
-
     
-
     
500
     
-
 
Gain on lease cancellation
   
-
     
-
     
(424
)
   
-
 
Change in fair value of warrant
liability
   
401
     
(2
)
   
401
     
(94
)
Interest expense
   
216
     
9
     
217
     
84
 
Interest and other income
   
-
     
(2
)
   
(1
)
   
(26
)
Income tax expense (benefit)
   
(624
)
   
2,976
     
(1,218
)
   
1,509
 
Adjusted EBITDA
 
$
(342
)
 
$
(1,042
)
 
$
(1,328
)
 
$
(3,139
)

Results of Operations
 
Revenues

Total Revenues
 
The following tables set forth our revenues for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results.
 
   
Three Months Ended
             
   
September 30,
   
Change
   
Change
 
   
2016
   
2015
   
(Dollars)
   
(Percent)
 
   
(in thousands)   
             
Revenues
                       
Membership fees and related services
 
$
3,748
   
$
5,653
   
$
(1,905
)
   
(33.7
%)
Lead generation
   
1,554
     
2,334
     
(780
)
   
(33.4
%)
Recruitment services
   
955
     
830
     
125
     
15.1
%
Products sales and other
   
53
     
331
     
(278
)
   
(84.0
%)
Consumer advertising and marketing solutions
   
50
     
73
     
(23
)
   
(31.5
%)
Total revenues
 
$
6,360
   
$
9,221
   
$
(2,861
)
   
(31.0
%)
 
   
Nine Months Ended
             
   
September 30,
   
Change
   
Change
 
   
2016
   
2015
   
(Dollars)
   
(Percent)
 
   
(in thousands) 
                 
Revenues
                               
Membership fees and related services
 
$
13,048
   
$
18,885
   
$
(5,837
)
   
(30.9
%)
Lead generation
   
4,490
     
7,853
     
(3,363
)
   
(42.8
%)
Recruitment services
   
2,295
     
2,433
     
(138
)
   
(5.7
%)
Products sales and other
   
544
     
631
     
(87
)
   
(13.8
%)
Consumer advertising and marketing solutions
   
177
     
209
     
(32
)
   
(15.3
%)
Total revenues
 
$
20,554
   
$
30,011
   
$
(9,457
)
   
(31.5
%)
 
Total revenues decreased $2.9 million, or 31.0% for the three months ended September 30, 2016, compared to the same prior year period, and $9.5 million, or 31.5%, for the nine months ended September 30, 2016, compared to the same prior year period, due primarily to management focus on cost reduction efforts, including the reduction in the salesforce and decreased spending on digital advertising and data purchases that favorably impacted our margins. Management expects revenues to continue to decrease during the remaining three months of 2016, with an anticipated slight increase in 2017, mainly with the PDN Network and Noble Voice, and further increases in all segments in 2018 and 2019.
 
28

 
Revenues by Segment
 
The following table sets forth each operating segment’s revenues for the periods presented. The period-to-period comparison is not necessarily indicative of future results.
 
   
Three Months Ended
             
   
September 30,
   
Change
   
Change
 
   
2016
   
2015
   
(Dollars)
   
(Percent)
 
   
(in thousands)
               
NAPW Network
 
$
3,801
   
$
5,984
   
$
(2,183
)
   
(36.5
%)
PDN Network
   
1,005
     
903
     
102
     
11.3
%
Noble Voice
   
1,554
     
2,334
     
(780
)
   
(33.4
%)
Total revenues
 
$
6,360
   
$
9,221
   
$
(2,861
)
   
(31.0
%)
 
   
Nine Months Ended
             
   
September 30,
   
Change
   
Change
 
   
2016
   
2015
   
(Dollars)
   
(Percent)
 
   
(in thousands)  
               
NAPW Network
 
$
13,592
   
$
19,516
   
$
(5,924
)
   
(30.4
%)
PDN Network
   
2,472
     
2,642
     
(170
)
   
(6.4
%)
Noble Voice
   
4,490
     
7,853
     
(3,363
)
   
(42.8
%)
Total revenues
 
$
20,554
   
$
30,011
   
$
(9,457
)
   
(31.5
%)
 
Membership fees and related services and products sales of $3,801,000 for the three months and $13,592,000 for the nine months ended September 30, 2016, attributable to the NAPW Network, represent a reduction of $2,183,000 and $5,924,000, respectively, from the comparable periods in 2015, or 36.5% and 30.4% respectively. The decrease is primarily the result of reductions of the NAPW sales staff resulting from the closing of our Los Angeles, CA call center and reductions in workforce at our Garden City, NY call center. We do not anticipate further reductions and expect to increase the salesforce in future periods. We also expect NAPW to have decreased revenues for the remainder of 2016 and the year ended December 31, 2017, with anticipated increases in revenues in 2018 and 2019 as a result of increased investments in product salesforce development and will, therefore, be material to the Company’s financial condition and results of operations.
 
During the three months ended September 30, 2016, our PDN Network generated $1,005,000 in revenue, compared to $903,000 for the same period in the prior year, an increase of $102,000, or 11.3%. The increase was mainly attributable to the PDN Recruits product that was added to our product line in December 2015 which targets a broader audience and shorter sales cycle that can generate recurring revenue on a monthly basis and resulted in approximately $92,000 in revenue for the quarter. During the nine months ended September 30, 2016, our PDN Network generated $2,472,000 in revenue compared to $2,642,000 generated in the prior year period, a decrease of $170,000 or 6.4%. For the three and nine months ended September 30, 2016, we had an increase of $102,000 and a decrease of $170,000 respectively due to the PDN Recruits revenue previously mentioned and strong activity in the third quarter of 2016 for the direct sales of our recruitment services. Included in this change was (i) a $37,000 increase and $182,000 period-over-period reduction in direct sales of our recruitment services, for the three and nine months ended September 30, 2016, respectively, which was primarily attributable to the downsizing of the PDN Network sales team and a strong renewals of contracts in the third quarter of 2016, (ii) a $5,000 and $171,000 period-over-period decline in the PDN Network Events Division revenue for the three and nine months ended September 30, 2016, respectively, as a result of a lower number of PDN Network events held in the first nine months of 2016 compared to the first nine months of 2015 due to scheduling and venue changes, and (iii) a $2,000 increase and $25,000 decrease in our e-commerce revenues for the three and nine months ended September 30, 2016, respectively, as a result of our focus on new products in 2016. Revenue from the PDN Network’s consumer advertising and marketing solutions declined $23,000 and $32,000, respectively, compared to the three and nine months ended September 30, 2015 due to changes in relationships with partner organizations.
 
29

 
Noble Voice generated $1,554,000 and $4,490,000 of lead generation revenue for the three months and nine months ended September 30, 2016, respectively, compared to $2,334,000 and $7,853,000, respectively, for the same periods in 2015, representing a decrease of 33.4% and 42.8%. The decrease in revenue was the result of continuing compression in the markets served by Noble Voice and the closure of our Detroit, MI call center in February 2016 and the related reduction in the salesforce. Our efforts are focused on capturing additional market share through increased sales to our existing customer base and internal efforts to add new customers. Our Detroit sales efforts were transitioned to a smaller workforce of independent contractors that work from their homes. We have capacity at our Darien, IL call center to significantly grow our sales team without incurring additional rental costs. We have also added Noble Voice sales representatives in our Chicago office, without adding additional floor space, in order to attract employees from a larger geographic territory.

Costs and Expenses
 
The following tables set forth our costs and expenses for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results.
 
   
Three Months Ended
             
   
September 30,
   
Change
   
Change
 
   
2016
   
2015
   
(Dollars)
   
(Percent)
 
   
(in thousands)
                 
Costs and expenses:
                               
Cost of revenues
 
$
745
   
$
1,464
   
$
(719
)
   
(49.1
%)
Sales and marketing
   
3,064
     
5,132
     
(2,068
)
   
(40.3
%)
General and administrative
   
3,011
     
3,748
     
(737
)
   
(19.7
%)
Impairment expense
   
-
     
26,744
     
(26,744
)
   
(100.0
%)
Depreciation and amortization
   
820
     
926
     
(106
)
   
(11.4
%)
Loss on sale of property and equipment
   
-
     
33
     
(33
)
   
(100.0
%)
Total costs and expenses
 
$
7,640
   
$
38,047
   
$
(30,407
)
   
(79.9
%)
 
   
Nine Months Ended
             
   
September 30,
   
Change
   
Change
 
   
2016
   
2015
   
(Dollars)
   
(Percent)
 
   
(in thousands)
                 
Costs and expenses:
                               
Cost of revenues
 
$
2,434
   
$
4,647
   
$
(2,213
)
   
(47.6
%)
Sales and marketing
   
10,314
     
17,227
     
(6,913
)
   
(40.1
%)
General and administrative
   
9,428
     
11,594
     
(2,166
)
   
(18.7
%)
Impairment expense