PROFESSIONAL DIVERSITY NETWORK, INC. August 25, 2017www.ipdnusa.com | USAwww.ipdchina.com | CHINA NASDAQ:IPDN Shares O/S 3.936MM
SAFE HARBOR Notice Regarding Forward Looking StatementsThis presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding Professional Diversity Network’s (“PDN” or the “Company”) expected future financial position, results of operations, cash flows, business strategy, budgets, projected costs, capital expenditures, products, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include the words such as “expects,” “reaffirms” “intends,” “anticipates,” “plans,” “believes,” “seeks,” “estimates,” “optimistic,” or variations of such words and similar expressions, are forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described under the heading “Risk Factors” in the Company’s preliminary prospectus and filings with the Securities and Exchange Commission (the “SEC”). Moreover, the Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for Company management to predict all risks, nor can the Company assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements the Company may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These risk factors are listed from time to time in PDN’s SEC filings, including but not limited to its Annual Report on Form 10-K filed on March 31, 2017. PDN does not assume any obligation to publicly update or revise any forward-looking statements for any reason.
PDN USA OVERVIEW
PDN DIVERSITY RECRUITMENT
WHO WE ARE Professional Diversity Network is the nation’s leading, single-source diversity online recruitment company. 8 affinity sites dedicated to connecting recruiters with diverse talent30+ membership based diversity partnersApproximately 500,000 monthly job seeker visits5000+ daily inbound job seeker callers19 national diversity career eventsWorked with 67% of Fortune 500’s diversity efforts WHAT WE DO Increase diverse candidate flowSource and qualify interested candidatesLower cost per hire (CPH)Provide culturally relevant outreach and branding
STRATEGIC PARTNERSHIPS Over 30 Diversity Organizations, Not-for-Profit and Media Partners
PDN REGISTERED USER GROWTH CONSISTENT GROWTH = PLATFORM ADOPTION 1. Year ending December 31st of each year2. Does not include NAPW membership3. Partner membership included beginning 2013 2016
PDN WOMEN’S NETWORKING
MARKET OPPORTUNITY WOMEN AT WORK The Number Of Working Women In The US has Doubled Since 1970 from 32MM to 73MM WORKFORCE INCREASE 47% of Workforce are Women FROM 2010 TO 2020 The number of Women in the Civilian Labor Force is projected to increase by: 7.4% or 5.3mm
MARKET OPPORTUNITY US CONSUMER SPENDING Women control 80% in the US “One huge, affluent segment wields more spending clout than any other: Baby-Boomer Women. With successful careers, investments made during the “Boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous Generation Of Women” —Mary Brown, Carol Orsborn, Ph.D., Marketing To The Ultimate Power Consumer—the Baby-Boomer Woman
NATIONAL ASSOCIATIONOF PROFESSIONAL WOMEN 45% ARE MANAGERS OR EXECUTIVES 75% ARE HOMEOWNERS
IN REVIEW
PDN Employer Solutions Expand Subscription Based ServiceExpansion Of Licenses DeployedGrow Services Within Existing LicensesIncrease Recruiter License AwarenessOffering New Pay Per Applicant Service: HourlyHires.com PDN Career Consultations Expand Capacity to capitalize on Market OpportunitiesAccelerate New Job Seeker ConsultationsLeverage Scale To Increase Profitability NAPW Drive RetentionMember Engagement Initiatives (Gamification), Optimize Product Offerings Based on Market Research, Targeted Networking Events, PartnershipsBuild Data Driven Engagement “Ecosystem”Seamless Digital and F2F Engagement and Interaction, Robust Content, Leveled Learning
CHINA OPERATIONS
2017 INITIATIVES Professional Networking Expansion in China (IAW)Education and Training in China and USA International Education for Chinese Students (AETSI)
MARKET PERSPECTIVE One out of every five women on the planet is a Chinese womanThe population of mainland China in 2016 reached 1,382,710,000, with 48.79% of the population being female. Chinese women rank number one in terms of employment rate and in technology. Chinese women represent 73% of the workforce, which is more than most other developed countries. To a large extent, this is due to China’s commitment to gender equality. Women control the purse stringsFemale entrepreneurs account for 55% of the Chinese marketWomen manage 38% of the businesses activities that generate 50% of the total government revenue and 50% of total revenue in macro-business structuresWomen manage 75% of household consumption in China“WOMEN REALLY DO HOLD UP HALF THE SKY”
2017 LAUNCH ACTIVITIES Shanghai Beijing Guangzhou Shenzhen
SUMMARY CAPITALIZATION TABLE Data As of June 30, 2017 Shares outstanding % Common Stock 3,936,399 88.9% Stock options* 304,064 6.9% Warrants to purchase common stock** 170,314 3.8% Restricted stock units 15,544 0.4% Unvested restricted stock 2,778 0.1% Fully Dilluted Shares Outstanding 4,429,099 100.0% *Weighted average exercise price $10.61.** Weighted average exercise price of $32.44 per share.
BALANCE SHEET June 30, 2017 Cash and cash equivalents $4,951,849 Other Current Assets 3,176,092 Total current assets 8,127,941 Non-current Assets 19,397,927 Total assets $27,525,868 Total current liabilities $7,800,899 Non-current liabilities 2,717,988 Total liabilities 10,518,887 Total stockholders' equity 17,006,981 Total liabilities and stockholders' equity $27,525,868
FOR FURTHERINFORMATION James KirschExecutive Chairman of the Board(312) 614-0921Chris WesserExecutive Vice President & Secretary(516) 659-8560Jason AssadInvestor Relations(678)-570-6791