Quarterly report pursuant to Section 13 or 15(d)

Summary of Significant Accounting Policies (Narrative) (Details)

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Summary of Significant Accounting Policies (Narrative) (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Dec. 31, 2012
Advertising and Marketing Expenses          
Advertising and marketing expenses $ 216,000 $ 142,000 $ 395,000 $ 249,000  
Income Taxes          
Net deferred tax expense     104,812     
Effective income tax rate     40.60%    
Net Operating Loss 183,113   183,113    
Goodwill and trade name (85,872)   (85,872)    
Developed technology (180,100)   (180,100)    
Property and equipment (21,953)   (21,953)    
Net deferred tax liability $ (104,812)   $ (104,812)     
Net (Loss) Earnings per Share          
Warrants to purchase common stock     131,250