Quarterly report pursuant to Section 13 or 15(d)

Summary of Significant Accounting Policies (Narrative) (Details)

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Summary of Significant Accounting Policies (Narrative) (Details) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Sep. 30, 2014
Sep. 30, 2013
Dec. 31, 2013
Advertising and Marketing Expenses          
Advertising and marketing expenses $ 442,000 $ 202,000 $ 772,400 $ 597,000  
Advertising costs 61,125   61,125   0
Income Taxes          
Net deferred tax benefit     $ (1,130,306) $ (80,570)  
Effective income tax rate     40.60%