Quarterly report pursuant to Section 13 or 15(d)

Capitalized Technology

Capitalized Technology
3 Months Ended
Mar. 31, 2013
Capitalized Technology [Abstract]  
Capitalized Technology
5. Capitalized Technology
Capitalized Technology is as follows:
March 31, 2013
December 31, 2012
Capitalized cost:
Balance, beginning of period
  $ 734,291     $ 376,044  
Additional capitalized cost
    92,466       358,247  
Balance, end of period
  $ 826,757     $ 734,291  
Accumulated amortization:
Balance, beginning of period
  $ 331,401     $ 229,897  
Provision for amortization
    51,495       101,504  
Balance, end of period
  $ 382,896     $ 331,401  
Net Capitalized Technology
  $ 443,861     $ 402,890  
Beginning the third quarter of 2012, the Company embarked on updating the technology stack of its web product platform to support emerging technologies. Dubbed "V2", the platform was switched over to at the end of year 2012, though the development continued through the first quarter of 2013.

The new technology stack employed in V2, completely switched over the platform to object-oriented programming that will make it easier for components of the platform to be modular, and integrate with other services as and when needed. Further, automated testing tools are being set up on new technology stack, which will add more stability to the sites, and make it easier to identify bugs.

The front end of the V2 product platform follows responsive web design, allowing it to serve up a web experience optimized for devices of different screen sizes such as mobile phones and tablets, which is in line with the shift of internet usage to mobile. Further, the design of all the websites is being changed to simplify the user experience and makes the websites visually more modern.

Talent recruitment communities or groups on the Company's websites are an integral product for employers to brand themselves for social diversity recruitment and build a diverse talent pool. The setup of these groups involves custom programming by software developers. V2 improves the setup process by employing a Content Management System that allows for Client Services personnel to themselves set up a group, much like setting up web pages on a blog.
V2 also unifies the different diversity sites of the Company, by tying them together with a common login and enabling a user that identifies with multiple affinities to easily change between sites they are members of. This unified experience also allows for online traffic to be driven to a single site, and then redirected automatically to the appropriate network.