Quarterly report pursuant to Section 13 or 15(d)

Description of Business

v3.7.0.1
Description of Business
3 Months Ended
Mar. 31, 2017
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Description of Business
1. Description of Business
 
Professional Diversity Network, Inc. is both the operator of the Professional Diversity Network (the “Company,” “we,” “our,” “us,” “PDN Network,” “PDN” or the “Professional Diversity Network”) and a holding company for NAPW, Inc., a wholly-owned subsidiary of the Company and the operator of the National Association of Professional Women (the “NAPW Network” or “NAPW”), as well as Noble Voice LLC and Compliant Lead LLC (collectively, “Noble Voice”), each of which is a wholly-owned subsidiary of the Company and together provide career consultation services. The Company has also recently incorporated, in Hong Kong, PDN HK International Education Ltd. and PDN HK International Education Information Co. Ltd., wholly-owned subsidiaries which are not yet operational but are intended to support the Company’s China expansion. During the first quarter of 2017 the Company also incorporated in China PDN (China) International Culture Development Ltd. Co., a wholly-owned subsidiary through which the Company intends to operate the China Operations described below. The PDN Network operates online professional networking communities with career resources specifically tailored to the needs of diverse cultural groups including: Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, Lesbians, Gay, Bisexual and Transgender (LGBT), and Students and Graduates seeking to transition from education to career. The networks’ purposes, among others, are to assist its registered users in their efforts to connect with like-minded individuals, identify career opportunities within the network and connect with prospective employers. The Company’s technology platform is integral to the operation of its business. The NAPW Network is an exclusive women-only professional networking organization, whereby its members can develop their professional networks, further their education and skills, and promote their business and career accomplishments. NAPW provides its members with opportunities to network and develop valuable business relationships with other professionals through its website, as well as at events hosted at its local chapters across the country. Noble Voice monetizes its consumer transactions by using proprietary technology to drive inexpensive online traffic to our offline call center and generating value-added leads for the Company’s strategic partners who provide continuing education and career services.

The Company began business operations in China in the first quarter of 2017, similar to those in the United States, focusing on providing tools, products and services which will assist in personal and professional development. The Company intends to cooperate with existing companies and organizations in China in a manner that will deliver valuable products and services, in a short time frame with minimum investment from the Company. The Chinese operations will focus on the following areas: (a) Women’s Networking, which will be the Chinese expansion of the NAPW business called “The International Association of Women” or “IAW;” (b) Secondary Education Services for Chinese Children, which will provide services to assist families in China identify, prepare for and attend secondary education schools in the United States and other countries; and (c) Education and Training for Accomplished Chinese Business People, which will provide education and training seminars in China and the United States.