Annual report pursuant to Section 13 and 15(d)

Acquisitions (Schedule of Purchase Price Allocation) (Details)

v2.4.1.9
Acquisitions (Schedule of Purchase Price Allocation) (Details) (USD $)
12 Months Ended 1 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Nov. 26, 2014
Sep. 24, 2014
Preliminary Allocation of Purchase Price        
Stock options issued (183,000 options) $ 556,496ipdn_OptionsIssued       
Common stock purchase warrants issued (181,250 warrants) 294,342ipdn_WarrantsIssued       
Promissory note issued 1,389,386ipdn_NotesIssued2       
Noble Voice [Member]        
Preliminary Allocation of Purchase Price        
Total consideration     1,389,386us-gaap_BusinessCombinationConsiderationTransferred1
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Promissory note issued     1,389,386ipdn_NotesIssued2
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Allocated to:        
Cash and cash equivalents     439,156us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Accounts receivable     2,248,537us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Prepaid expenses and other current assets     23,026us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsPrepaidExpenseAndOtherAssets
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Property and equipment     13,040us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Security deposits     16,476ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssetsSecurityDeposit
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Accounts payable     (1,111,669)us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Accrued expenses     (186,638)ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedLiabilities
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Deferred tax liability     (272,586)us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilitiesNoncurrent
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Net assets acquired (liabilities assumed)     1,169,342us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNet
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
Excess of purchase price over net tangible assets acquired before allocation to identifiable intangible assets and gain on bargain purchase of business     220,044ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibleAssetsOtherThanGoodwillAfterBargainPurchaseGain
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NobleVoiceMember
 
NAPW [Member]        
Preliminary Allocation of Purchase Price        
Fair value of common stock issued (6,309,845 shares)       35,272,033us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Cash consideration paid by the Company       3,555,000us-gaap_PaymentsToAcquireBusinessesGross
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Promissory note issued       434,582us-gaap_NotesIssued1
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Stock options issued (183,000 options)       556,496ipdn_OptionsIssued
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Common stock purchase warrants issued (181,250 warrants)       294,342ipdn_WarrantsIssued
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Total consideration       40,112,453us-gaap_BusinessCombinationConsiderationTransferred1
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Number of shares issued in acquisition       6,309,845us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Stock options granted       183,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Allocated to:        
Cash and cash equivalents       5,198us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Accounts receivable       353,377us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsReceivables
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Incremental direct costs       931,126ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsDeferredSalesCommission
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Prepaid expenses and other current assets       297,904us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsPrepaidExpenseAndOtherAssets
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Property and equipment       795,618us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Security deposits       342,190ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssetsSecurityDeposit
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Merchant reserve       1,528,558ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssetsMerchantReserveAccount
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Other assets       159,412us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOtherNoncurrentAssets
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Accounts payable       (6,153,564)us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccountsPayable
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Accrued expenses       (1,954,036)ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesAccruedLiabilities
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Deferred revenue       (8,880,000)us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentLiabilitiesDeferredRevenue
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Deferred tax liability       (6,193,765)us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilitiesNoncurrent
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Merchant cash advances       (447,371)ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesCustomerAdvances
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Capital lease obligations       (22,397)us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCapitalLeaseObligation
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Net assets acquired (liabilities assumed)       (19,237,750)us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNet
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember
Excess of purchase price over net liabilities assumed before allocation to identifiable intangible assets and goodwill       $ 59,350,203ipdn_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibleAssetsAndGoodwill
/ us-gaap_BusinessAcquisitionAxis
= ipdn_NationalAssociationOfProfessionalWomenMember